Some practical tips in four simple steps for small business, tech startups and those on a budget who want to be more user focussed.

1. you can’t not afford
a good user experience
essential information for startups
leisa reichelt
disambiguity.com
@leisa

2. 4 ‘simple’ steps
1. pick an audience
2. know your audience
3. design for your audience
4. think big and small

3. Step 1.
Pick an Audience
there is no such thing as ‘the general public’
you can’t design for everyone
- if your audience is you, that’s fine.
Acknowledge it. (ref: 37 Signals)
- if your audience is potential investors,
that’s also fine. Admit it.
http://www.flickr.com/photos/ms_abitibi/1462557669/

4. Step 2.
Know your audience
don’t assume. beware stereotypes
- find them
- watch them
- talk to them

5. Step 3.
Design for your audience
question everything
- consider using personas
- question every product & design
decision against your users needs.
- hire a designer to make you a styleguide

6. Step 4.
Thing big and small

7. you can do this.

8. help is out there!

9. buy (and read) these

10. good luck!
leisa reichelt, disambiguity limited
leisa@disambiguity.com
disambiguity.com
@leisa