Crowdder combines realtime crowdsourcing of insights and social gaming into one system. It empowers marketers with insight at the speed of today's consumer. Built by Lowe Philippines.

1. Creativity is a finished product

2. Creativity is never done

4. The internet and mobility have
empowered the consumer to find,
share and spread information, to
preview trends, to explore options, to
get peer confirmation – RIGHT NOW

5. Realtime is the opportunity for
a new kind of creativity

6. Time is the new competitive edge

10. The Philippines’ first realtime insight
crowdsourcing app, developed by
Lowe Philippines

11. Planning, Creative & Digital
cross-disciplinary collaboration

12. Combines realtime insighting and social
gaming into a single system

13. Thought leader panel

14. Leading Edge Adoption Curve
!
PEOPLE CAN BE DIVIDED INTO CATEGORIES BASED ON THEIR ATTITUDES TO
NEW IDEAS AND PRODUCTS.
!
WE FOCUS ON INDIVIDUALS WHO ARE AT THE FOREFRONT OF EMERGING SHIFTS IN ATTITUDE AND BEHAVIOR.
MAINSTREAM SPECIALISTS
MAINSTREAM FOLLOWERS
OPINION LEADERS /
EARLY ADOPTERS
!
LAGGARDS
THOUGHT LEADERS
LEADING EDGE MAINSTREAM
Source: Lowe Counsel

15. Community of 18-20 year olds
from various schools, orgs
and interest groups
Metro Manila, Batangas,
Pampanga, Cebu, Iloilo, Davao

16. Screened using Lowe Counsel
thought leader tool

17. Clients ask questions and get realtime answers

18. Marketers Thought Leaders
Ask the crowd, get Have a direct line to
answers in real time brands
Make informed It’s not a chore, it’s a
decisions much faster social game
Bridge the gap between Earn badges and virtual
informal backyard goods by answering
surveys and focus questions
groups that take too
long to mount

19. Two entrances: one for clients, one for the thought leader panel
Thought leader panelists can mingle, clients cannot (to protect
privacy of information)
The social gaming component makes it different from other
online-based consumer communities; it can be more attractive
and rewarding for our thought leaders to answer
Feedback and quality control system
Quarterly trend newsletters

20. Client
login

21. ASK
GET
ANSWERS

22. Consumer
login

23. ANSWER
QUESTIONS
DISCOVER
GET GOODIES
INTERACT

24. Distinctively adapted to Philippine use
with its SMS capability

25. 100% locally imagined, created, developed

26. Twitter: @crowdder
Portal: crowdder.com
Blog: crowdder.com/blog

27. www.lowephilippines.com
twitter.com/lowephilippines
facebook.com/lowephilippines