Keynote talk from the E2.0 Summit in Paris, February 2015, laying out our thinking on how to create capability-driven goals and measures for Digital Transformation, such that change can become a gradual, everyday activity owned by managers and teams at all levels of the organisation
2. Our core team has pioneered the use of
social technology inside large firms since
2002, and we now work with corporate
clients to assist in developing new forms
of organisational structure and practice
to help create agile, responsive and
adaptable 21st Century firms.
POST*SHIFT
3. the state of E2.0 today?
photo by @DionHinchclife
11. Wider Market
changing market dynamics demand new capabilities
ecosystem
organisation
Market composition
Customer behaviour
Technology
Products
‣ Cambrian explosion of startups
‣ Software is eating the world
‣ Rapid emergence of high scale markets
‣ Speed to scale is crucial
‣ Platforms and ecosystems
‣ Experience versus features
‣ Collaborative consumption
‣ Everything as a service
‣ Empowered customers
‣ Trust is the new brand
‣ Mass-customisation
‣ The attention economy
‣ Faster diffusion of innovation
‣ Ubiquitous collaboration
‣ Connectivity in everything
‣ Designing for hackability
12. how do we define and develop these new capabilities?
14. these dynamics also offer new ways to create value
Internal
Realm
Liminal
Spaces
Ecosystem
Internal Teams
External teams
new models:
‣ IoT, connected devices,
data and platforms
‣ everything as a service
‣ customer co-creation
and open innovation
‣ startup incubation and
ecosystem development
36. and guide our tech and change actions towards them
Recommended actions for
digital transformation:
‣ tailored to different domains
of the business: strategic,
process & use case levels
‣ closely aligned to existing
business strategy priorities
‣ oriented towards creating
identified future capabilities
‣ organised in sprints and
iterative mini-projects
38. transition strategies are important to make progress
Some basic advice:
‣ develop and support your
coalition of change agents
‣ start with fixed org. chart
points and build new agile
structures around them
‣ create protected spaces for
new networked structures
‣ devise workarounds for
planning, evaluation,
procurement, HR and other
fixed processes
41. in summary
An outline for capability-driven digital transformation:
1. Understand how changing market dynamics impact the biz
2. What organisational capabilities do these require?
3. Express capabilities as ‘agile user stories’ for the org
4. Define what success looks like and find relevant measures
5. Give each manager, each team oversight of their structure
6. Separate ‘what’ and ‘how’ in targets - let teams decide ‘how’
7. Align E2.0 and change efforts to develop these capabilities
8. Involve everyone in organisational self-awareness / change
9. Develop your guiding coalition and align on purpose
10. Do -> observe -> think; sense and respond; rinse and repeat