SlideShare a Scribd company logo

CPP Branding

•Download as PPTX, PDF•
•
Leah Walling
Leah Walling

CPP Re-Branding Initiative

1 of 17
Leah Walling, Director, Marketing Communications and Product Marketing
© 2012, CPP, Inc. All rights reserved 2
© 2012, CPP, Inc. All rights reserved 3
© 2012, CPP, Inc. All rights reserved 4
Front cover with refreshed brand Inside introduction page with Back cover with ½ page TKI ad and creative for 2011 refreshed brand creative for 2011 refreshed brand creative for 2011 © 2012, CPP, Inc. All rights reserved 5
Certification advertisement with FIRO Business advertisement with refreshed creative for 2011 refreshed creative for 2011 © 2012, CPP, Inc. All rights reserved 6
FIRO Business Email 2010 CPP General Email Template 2011 Sales Seminar Email 2011 © 2012, CPP, Inc. All rights reserved 7
MBTI Certification Nurturing Email 1 MBTI Certification Nurturing Email 2 MBTI Certification Nurturing Email 3 2010-2011 2010-2011 2010-2011 © 2012, CPP, Inc. All rights reserved 8
Certification Campaign Landing Page Q3 Webinar Followup Landing Page 2011 2011 © 2012, CPP, Inc. All rights reserved 9
CPP Insider eNewsletter 2011 Career Insider eNewsletter 2011 © 2012, CPP, Inc. All rights reserved 10
MBTI Product Onesheet 2011 (front) MBTI Product Onesheet 2011 (back) © 2012, CPP, Inc. All rights reserved 11
CPI Product Onesheet 2011 (front) CPI Product Onesheet 2011 (back) © 2012, CPP, Inc. All rights reserved 12
FIRO Business Product Onesheet 2011 (front) FRIO Business Product Onesheet 2011 (back) © 2012, CPP, Inc. All rights reserved 13
www.cpp.com Homepage (2009) www.cpp.com Popular Products Page (2010) © 2012, CPP, Inc. All rights reserved 14
© 2012, CPP, Inc. All rights reserved 15
iStartStrong Research Report 2011 (front cover) ASTD Print Postcard Mailer 2009 CPP Catalog 2011 MBTI Multi-Product Advertisement © 2012, CPP, Inc. All rights reserved 16
For More information: Leah Walling Director, Marketing Communications and Product Marketing lwalling@cpp.com 650.623-9291 www.cpp.com MBTI, Myers-Briggs Type Indicator, Myers-Briggs, the MBTI logo and Introduction to Type are registered trademarks of the Myers-Briggs Type Indicator Trust. SkillsOne and the CPP logo are registered trademarks of CPP, Inc.

Recommended

Objective
ObjectiveObjective
Objectiveguest7d62801
 
Jeremy Helfand | Adobe | 5 Reasons to Be Bullish on Digital Video
Jeremy Helfand | Adobe | 5 Reasons to Be Bullish on Digital VideoJeremy Helfand | Adobe | 5 Reasons to Be Bullish on Digital Video
Jeremy Helfand | Adobe | 5 Reasons to Be Bullish on Digital VideoWill Richmond
 
Seven Philosophies to build a great customer experience
Seven Philosophies to build a great customer experienceSeven Philosophies to build a great customer experience
Seven Philosophies to build a great customer experienceBeyond Philosophy
 
Roadshow asia gy p_sii
Roadshow asia gy p_siiRoadshow asia gy p_sii
Roadshow asia gy p_siimobilesquared Ltd
 
Be Better at Creating Powerful People: Cultivating Trust and Increasing Influ...
Be Better at Creating Powerful People: Cultivating Trust and Increasing Influ...Be Better at Creating Powerful People: Cultivating Trust and Increasing Influ...
Be Better at Creating Powerful People: Cultivating Trust and Increasing Influ...Leah Walling
 
CTC Biz Presentation
CTC Biz PresentationCTC Biz Presentation
CTC Biz PresentationCompany and Organization
 
Oracle FastForward Flows For SCM - Analyst Briefing
Oracle FastForward Flows For SCM - Analyst BriefingOracle FastForward Flows For SCM - Analyst Briefing
Oracle FastForward Flows For SCM - Analyst BriefingLeah Walling
 
How to share the picture of financial performance with key employees
How to share the picture of financial performance with key employeesHow to share the picture of financial performance with key employees
How to share the picture of financial performance with key employeesFannit
 

Recommended

Objective
ObjectiveObjective
Objectiveguest7d62801
 
Jeremy Helfand | Adobe | 5 Reasons to Be Bullish on Digital Video
Jeremy Helfand | Adobe | 5 Reasons to Be Bullish on Digital VideoJeremy Helfand | Adobe | 5 Reasons to Be Bullish on Digital Video
Jeremy Helfand | Adobe | 5 Reasons to Be Bullish on Digital VideoWill Richmond
 
Seven Philosophies to build a great customer experience
Seven Philosophies to build a great customer experienceSeven Philosophies to build a great customer experience
Seven Philosophies to build a great customer experienceBeyond Philosophy
 
Roadshow asia gy p_sii
Roadshow asia gy p_siiRoadshow asia gy p_sii
Roadshow asia gy p_siimobilesquared Ltd
 
Be Better at Creating Powerful People: Cultivating Trust and Increasing Influ...
Be Better at Creating Powerful People: Cultivating Trust and Increasing Influ...Be Better at Creating Powerful People: Cultivating Trust and Increasing Influ...
Be Better at Creating Powerful People: Cultivating Trust and Increasing Influ...Leah Walling
 
CTC Biz Presentation
CTC Biz PresentationCTC Biz Presentation
CTC Biz PresentationCompany and Organization
 
Oracle FastForward Flows For SCM - Analyst Briefing
Oracle FastForward Flows For SCM - Analyst BriefingOracle FastForward Flows For SCM - Analyst Briefing
Oracle FastForward Flows For SCM - Analyst BriefingLeah Walling
 
How to share the picture of financial performance with key employees
How to share the picture of financial performance with key employeesHow to share the picture of financial performance with key employees
How to share the picture of financial performance with key employeesFannit
 
Kony Mobility for Health Plans
Kony Mobility for Health PlansKony Mobility for Health Plans
Kony Mobility for Health PlansKony, Inc.
 
Project Controls Expo 13th Nov 2013 - "The Agile PMO" By Michael Nir
Project Controls Expo 13th Nov 2013 - "The Agile PMO" By Michael NirProject Controls Expo 13th Nov 2013 - "The Agile PMO" By Michael Nir
Project Controls Expo 13th Nov 2013 - "The Agile PMO" By Michael NirProject Controls Expo
 
NYSE:PRO Analyst Day Presentation - 4Mar11
NYSE:PRO Analyst Day Presentation - 4Mar11NYSE:PRO Analyst Day Presentation - 4Mar11
NYSE:PRO Analyst Day Presentation - 4Mar11Matthew Balfour
 
Understanding the Business Case for Agile
Understanding the Business Case for AgileUnderstanding the Business Case for Agile
Understanding the Business Case for AgileSeapine Software
 
Outside in The Secret_Architects_World_keynote_2011
Outside in The Secret_Architects_World_keynote_2011Outside in The Secret_Architects_World_keynote_2011
Outside in The Secret_Architects_World_keynote_2011Steve Towers, CEO and CPP Champion
 
Retail Marketing Performance Management 2011
Retail Marketing Performance Management 2011Retail Marketing Performance Management 2011
Retail Marketing Performance Management 2011Kneebone Inc.
 
Incubator and startup 2
Incubator and startup 2Incubator and startup 2
Incubator and startup 2Kurio
 
Secrets of Consulting Success
Secrets of Consulting SuccessSecrets of Consulting Success
Secrets of Consulting SuccessMBO Partners
 
"The myth of Certainty - Is implementation a naughty word?" by Steve Bell
"The myth of Certainty - Is implementation a naughty word?" by Steve Bell"The myth of Certainty - Is implementation a naughty word?" by Steve Bell
"The myth of Certainty - Is implementation a naughty word?" by Steve BellOperae Partners
 
How to franchise your business with replico
How to franchise your business with replicoHow to franchise your business with replico
How to franchise your business with replicoKirsten Gibbs
 
The Consultant's Guide to Lead Generation: Three Steps to Securing New Clients
The Consultant's Guide to Lead Generation: Three Steps to Securing New Clients The Consultant's Guide to Lead Generation: Three Steps to Securing New Clients
The Consultant's Guide to Lead Generation: Three Steps to Securing New ClientsMBO Partners
 
Introducing the New Look for Company Pages
Introducing the New Look for Company PagesIntroducing the New Look for Company Pages
Introducing the New Look for Company PagesLinkedIn
 
Prsa international 2011_2
Prsa international 2011_2Prsa international 2011_2
Prsa international 2011_2Ameerah Palacios, APR, MBA
 
AIPMM Product Management Framework
AIPMM Product Management FrameworkAIPMM Product Management Framework
AIPMM Product Management FrameworkStartup Product Academy, LLC
 
Corporate Presentation July 2012
Corporate Presentation July 2012Corporate Presentation July 2012
Corporate Presentation July 2012Subbuiyer
 
Social Media Marketing: Is Your Brand Ready?
Social Media Marketing: Is Your Brand Ready?Social Media Marketing: Is Your Brand Ready?
Social Media Marketing: Is Your Brand Ready?sbellach
 
Adobe Systems
Adobe SystemsAdobe Systems
Adobe SystemsBest Workplaces Conference
 
Project Controls Expo, 13th Nov 2013 - "Integrated Project Planning/Schedulin...
Project Controls Expo, 13th Nov 2013 - "Integrated Project Planning/Schedulin...Project Controls Expo, 13th Nov 2013 - "Integrated Project Planning/Schedulin...
Project Controls Expo, 13th Nov 2013 - "Integrated Project Planning/Schedulin...Project Controls Expo
 
Empowering Collaboration through Self-Service BI
Empowering Collaboration through Self-Service BIEmpowering Collaboration through Self-Service BI
Empowering Collaboration through Self-Service BISentri
 
Empowering Collaboration through Self-Service BI
Empowering Collaboration through Self-Service BIEmpowering Collaboration through Self-Service BI
Empowering Collaboration through Self-Service BISentri
 

More Related Content

Similar to CPP Branding

Kony Mobility for Health Plans
Kony Mobility for Health PlansKony Mobility for Health Plans
Kony Mobility for Health PlansKony, Inc.
 
Project Controls Expo 13th Nov 2013 - "The Agile PMO" By Michael Nir
Project Controls Expo 13th Nov 2013 - "The Agile PMO" By Michael NirProject Controls Expo 13th Nov 2013 - "The Agile PMO" By Michael Nir
Project Controls Expo 13th Nov 2013 - "The Agile PMO" By Michael NirProject Controls Expo
 
NYSE:PRO Analyst Day Presentation - 4Mar11
NYSE:PRO Analyst Day Presentation - 4Mar11NYSE:PRO Analyst Day Presentation - 4Mar11
NYSE:PRO Analyst Day Presentation - 4Mar11Matthew Balfour
 
Understanding the Business Case for Agile
Understanding the Business Case for AgileUnderstanding the Business Case for Agile
Understanding the Business Case for AgileSeapine Software
 
Retail Marketing Performance Management 2011
Retail Marketing Performance Management 2011Retail Marketing Performance Management 2011
Retail Marketing Performance Management 2011Kneebone Inc.
 
Incubator and startup 2
Incubator and startup 2Incubator and startup 2
Incubator and startup 2Kurio
 
Secrets of Consulting Success
Secrets of Consulting SuccessSecrets of Consulting Success
Secrets of Consulting SuccessMBO Partners
 
"The myth of Certainty - Is implementation a naughty word?" by Steve Bell
"The myth of Certainty - Is implementation a naughty word?" by Steve Bell"The myth of Certainty - Is implementation a naughty word?" by Steve Bell
"The myth of Certainty - Is implementation a naughty word?" by Steve BellOperae Partners
 
How to franchise your business with replico
How to franchise your business with replicoHow to franchise your business with replico
How to franchise your business with replicoKirsten Gibbs
 
The Consultant's Guide to Lead Generation: Three Steps to Securing New Clients
The Consultant's Guide to Lead Generation: Three Steps to Securing New Clients The Consultant's Guide to Lead Generation: Three Steps to Securing New Clients
The Consultant's Guide to Lead Generation: Three Steps to Securing New ClientsMBO Partners
 
Introducing the New Look for Company Pages
Introducing the New Look for Company PagesIntroducing the New Look for Company Pages
Introducing the New Look for Company PagesLinkedIn
 
Corporate Presentation July 2012
Corporate Presentation July 2012Corporate Presentation July 2012
Corporate Presentation July 2012Subbuiyer
 
Social Media Marketing: Is Your Brand Ready?
Social Media Marketing: Is Your Brand Ready?Social Media Marketing: Is Your Brand Ready?
Social Media Marketing: Is Your Brand Ready?sbellach
 
Project Controls Expo, 13th Nov 2013 - "Integrated Project Planning/Schedulin...
Project Controls Expo, 13th Nov 2013 - "Integrated Project Planning/Schedulin...Project Controls Expo, 13th Nov 2013 - "Integrated Project Planning/Schedulin...
Project Controls Expo, 13th Nov 2013 - "Integrated Project Planning/Schedulin...Project Controls Expo
 
Empowering Collaboration through Self-Service BI
Empowering Collaboration through Self-Service BIEmpowering Collaboration through Self-Service BI
Empowering Collaboration through Self-Service BISentri
 
Empowering Collaboration through Self-Service BI
Empowering Collaboration through Self-Service BIEmpowering Collaboration through Self-Service BI
Empowering Collaboration through Self-Service BISentri
 

Similar to CPP Branding (20)

Kony Mobility for Health Plans
Kony Mobility for Health PlansKony Mobility for Health Plans
Kony Mobility for Health Plans
 
Project Controls Expo 13th Nov 2013 - "The Agile PMO" By Michael Nir
Project Controls Expo 13th Nov 2013 - "The Agile PMO" By Michael NirProject Controls Expo 13th Nov 2013 - "The Agile PMO" By Michael Nir
Project Controls Expo 13th Nov 2013 - "The Agile PMO" By Michael Nir
 
NYSE:PRO Analyst Day Presentation - 4Mar11
NYSE:PRO Analyst Day Presentation - 4Mar11NYSE:PRO Analyst Day Presentation - 4Mar11
NYSE:PRO Analyst Day Presentation - 4Mar11
 
Understanding the Business Case for Agile
Understanding the Business Case for AgileUnderstanding the Business Case for Agile
Understanding the Business Case for Agile
 
Outside in The Secret_Architects_World_keynote_2011
Outside in The Secret_Architects_World_keynote_2011Outside in The Secret_Architects_World_keynote_2011
Outside in The Secret_Architects_World_keynote_2011
 
Retail Marketing Performance Management 2011
Retail Marketing Performance Management 2011Retail Marketing Performance Management 2011
Retail Marketing Performance Management 2011
 
Incubator and startup 2
Incubator and startup 2Incubator and startup 2
Incubator and startup 2
 
Secrets of Consulting Success
Secrets of Consulting SuccessSecrets of Consulting Success
Secrets of Consulting Success
 
"The myth of Certainty - Is implementation a naughty word?" by Steve Bell
"The myth of Certainty - Is implementation a naughty word?" by Steve Bell"The myth of Certainty - Is implementation a naughty word?" by Steve Bell
"The myth of Certainty - Is implementation a naughty word?" by Steve Bell
 
How to franchise your business with replico
How to franchise your business with replicoHow to franchise your business with replico
How to franchise your business with replico
 
The Consultant's Guide to Lead Generation: Three Steps to Securing New Clients
The Consultant's Guide to Lead Generation: Three Steps to Securing New Clients The Consultant's Guide to Lead Generation: Three Steps to Securing New Clients
The Consultant's Guide to Lead Generation: Three Steps to Securing New Clients
 
Introducing the New Look for Company Pages
Introducing the New Look for Company PagesIntroducing the New Look for Company Pages
Introducing the New Look for Company Pages
 
Prsa international 2011_2
Prsa international 2011_2Prsa international 2011_2
Prsa international 2011_2
 
AIPMM Product Management Framework
AIPMM Product Management FrameworkAIPMM Product Management Framework
AIPMM Product Management Framework
 
Corporate Presentation July 2012
Corporate Presentation July 2012Corporate Presentation July 2012
Corporate Presentation July 2012
 
Social Media Marketing: Is Your Brand Ready?
Social Media Marketing: Is Your Brand Ready?Social Media Marketing: Is Your Brand Ready?
Social Media Marketing: Is Your Brand Ready?
 
Adobe Systems
Adobe SystemsAdobe Systems
Adobe Systems
 
Project Controls Expo, 13th Nov 2013 - "Integrated Project Planning/Schedulin...
Project Controls Expo, 13th Nov 2013 - "Integrated Project Planning/Schedulin...Project Controls Expo, 13th Nov 2013 - "Integrated Project Planning/Schedulin...
Project Controls Expo, 13th Nov 2013 - "Integrated Project Planning/Schedulin...
 
Empowering Collaboration through Self-Service BI
Empowering Collaboration through Self-Service BIEmpowering Collaboration through Self-Service BI
Empowering Collaboration through Self-Service BI
 
Empowering Collaboration through Self-Service BI
Empowering Collaboration through Self-Service BIEmpowering Collaboration through Self-Service BI
Empowering Collaboration through Self-Service BI
 

CPP Branding

  • 1. Leah Walling, Director, Marketing Communications and Product Marketing
  • 2. © 2012, CPP, Inc. All rights reserved 2
  • 3. © 2012, CPP, Inc. All rights reserved 3
  • 4. © 2012, CPP, Inc. All rights reserved 4
  • 5. Front cover with refreshed brand Inside introduction page with Back cover with ½ page TKI ad and creative for 2011 refreshed brand creative for 2011 refreshed brand creative for 2011 © 2012, CPP, Inc. All rights reserved 5
  • 6. Certification advertisement with FIRO Business advertisement with refreshed creative for 2011 refreshed creative for 2011 © 2012, CPP, Inc. All rights reserved 6
  • 7. FIRO Business Email 2010 CPP General Email Template 2011 Sales Seminar Email 2011 © 2012, CPP, Inc. All rights reserved 7
  • 8. MBTI Certification Nurturing Email 1 MBTI Certification Nurturing Email 2 MBTI Certification Nurturing Email 3 2010-2011 2010-2011 2010-2011 © 2012, CPP, Inc. All rights reserved 8
  • 9. Certification Campaign Landing Page Q3 Webinar Followup Landing Page 2011 2011 © 2012, CPP, Inc. All rights reserved 9
  • 10. CPP Insider eNewsletter 2011 Career Insider eNewsletter 2011 © 2012, CPP, Inc. All rights reserved 10
  • 11. MBTI Product Onesheet 2011 (front) MBTI Product Onesheet 2011 (back) © 2012, CPP, Inc. All rights reserved 11
  • 12. CPI Product Onesheet 2011 (front) CPI Product Onesheet 2011 (back) © 2012, CPP, Inc. All rights reserved 12
  • 13. FIRO Business Product Onesheet 2011 (front) FRIO Business Product Onesheet 2011 (back) © 2012, CPP, Inc. All rights reserved 13
  • 14. www.cpp.com Homepage (2009) www.cpp.com Popular Products Page (2010) © 2012, CPP, Inc. All rights reserved 14
  • 15. © 2012, CPP, Inc. All rights reserved 15
  • 16. iStartStrong Research Report 2011 (front cover) ASTD Print Postcard Mailer 2009 CPP Catalog 2011 MBTI Multi-Product Advertisement © 2012, CPP, Inc. All rights reserved 16
  • 17. For More information: Leah Walling Director, Marketing Communications and Product Marketing lwalling@cpp.com 650.623-9291 www.cpp.com MBTI, Myers-Briggs Type Indicator, Myers-Briggs, the MBTI logo and Introduction to Type are registered trademarks of the Myers-Briggs Type Indicator Trust. SkillsOne and the CPP logo are registered trademarks of CPP, Inc.