The short deck used at the CMPRSA social media half-day in East Lansing, MI, on November 14, 2008.

1. Edelman 2012 Leah’s Three Social Media Mantras Sillydog on Flickr

2. VIRAL IS AN OUTCOME, NOT A STRATEGY. RobertFrancis on Flickr

3. YOU USE THE TECHNOLOGY, THE TECHNOLOGY DOES NOT USE YOU. Zyphichore on Flickr

4. Eschipul on Flickr, Creative Commons

5. Let’s chat.