Layar X|Media|Lab Malmö 2011
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This presentation has been given at X|Media|Lab Sweden 2011 in Malmö on January 21 2011, by Ivo van Barneveld
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Layar X|Media|Lab Malmö 2011
- 1. Augmented Reality, the next mass medium X|Media|Lab Sweden Ivo van Barneveld Layar
- 3. 2015
- 9. 2011
- 10. Berlin wall
- 11. WTC
- 14. Audi A1, Moscow
- 15. Foursquare
- 16. ScavengAR Hunt
- 17. Uninvited Art exhibition, MoMA
- 18. V-commerce
- 19. Open Platform
- 20. The next mass medium
- 22. A story you’ve heard before.... Mass adoption New medium New devices
- 23. Television Mass adoption New medium New devices
- 24. Internet Mass adoption New medium New devices
- 25. Augmented Reality Mass adoption ? New medium New devices
- 28. Layar brings impactful augmented reality experiences into people’s everyday lives
- 29. The Layar ecosystem Distribution Brands, Content Layers Developers Layar End user publishers Search & Discovery
- 30. Healthy ecosystem • Layar developers are: • making money 1,000s of developers • getting funded >1,700 published layers • hiring people >1M active users • advertising their business • building new businesses
- 31. Layar Partner Network > 40 Layar Partners worldwide
- 32. Layar Distribution Dutch, French, German, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian available available available imminent
- 33. About Layar Launched in June 2009 Based in Amsterdam VC funded 55 people (yes, we are hiring!)
- 34. Thank you ivo@layar.com @brnvld