Layar January 23rd Webinar - What Can Layar Do For Your Business? Real Estate
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Based on our experience, we’ve found several key ways to be successful with interactive print in several industries, including Real Estate! Plus, we’ve also discovered the single most critical factor for success. Want to know what they are?
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Layar January 23rd Webinar - What Can Layar Do For Your Business? Real Estate
- 1. What Can Layar Do for Your Business? REAL ESTATE Webinar, January 2014 Maarten Lens-FitzGerald, Co-founder
- 2. Maarten Lens-FitzGerald Layar Co-Founder maarten@layar.com Olga Beza Technical Support Engineer olga@layar.com 2 B
- 3. 45 minutes presentation 15 minutes Q&A ! Questions via ”question box” ! Download the deck now via link in the chat, will be available on line later as well ! Part of webinar series, www.layar.com/events/ 3 B © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 5. Agenda - Layar - History - Examples - Best Practices - Products & Walk Through - Q&A 5 B © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 6. History From Augmented Reality to Interactive Print 6 B
- 8. future world 8 B 1984, Terminator © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 9. Today Augmented Reality rides on the smart phone wave © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 10. A brochure cover © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 11. The brochure cover is scanned with free Layar app © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 12. The image is analyzed © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 13. The image ‘fingerprint' is matched with the database in the cloud © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 14. The digital media is downloaded and placed “on” the magazine This is AUGMENTED REALITY © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 15. Image recognition ! Augmented reality for Digital Content No special printing technology No special Codes 15 B © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 16. Better than QR codes: - No ugly visual - Rich media - Change after publishing - Wow effect ! ! 16 B © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 17. The future of online is offline © 2013, STRICTLY Confidential and Proprietary © 2013, Layar B.V.Layar B.V. STRICTLY Confidential and Proprietary
- 18. http://www.youtube.com/watch?v=-N5xBSMfRTA © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 19. Layar 101 10 million downloads in the US ! Android, iOS phones and tablets 36 million globally 70.000 publishers & marketeers on the Layar Creator
- 20. Layar 101 WE SEE.... 36 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 21. About Layar Layar 101 Founded June 2009 Backed by VCs Intel, Prime, Sunstone 30 people offices in Amsterdam, New York, Toronto Global leader in mobile augmented reality Android, iPhone, iPad © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 22. BRAND LEADERS © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 23. LAYAR Layar 101 Largest 10 million installs in the US, 36 Million world wide ! Easiest enhance a page in less than 60 seconds ! Clear Pricing 1 enhanced page starts at $50 ! ! fast, versatile, robust
- 25. 4on4 Real Estate http://youtu.be/t5mc60QpiGE Real Estate & Layar Attract, Amaze & Engage
- 26. Van Santvoort Real Estate Real Estate & Layar Attract, Amaze & Engage http://youtu.be/Ba4FXyaniKU
- 27. Started with 12 newspapers Trained >100 people in 2 weeks Expanding to all their newspapers © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 28. Layar 101 Turn every real estate listing into a virtual tour by embedding videos and images! call to action button!
- 29. London Real Estate Magazine Real Estate & Layar Attract, Amaze & Up-sell
- 30. GEO Examples
- 31. Real Estate Development Real Estate & Layar Show how it will look
- 32. Real Estate Agents Real Estate & Layar Show your inventory on location
- 33. Example Brochure - w all best practices ith
- 34. Example Brochure All content is fictitious 6 enhanced pages www.layar.com/real-estate Real Estate & Layar
- 35. Explicit and Prominent Activation COVER Use video to make it personal and engaging. (Scan this page to see Layar content) Actual Print What you see with Layar © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 36. Activation Page Explicit and Prominent Activation Congratulate the reader (Scan this page to see Layar content) Actual Print What you see with Layar © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 37. BOOK VIEWING BUTTONS Explicit and Prominent Activation Fill your funnel thru email and phone (Scan this page to see Layar content) Actual Print What you see with Layar © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 38. VIDEOS Explicit and Prominent Activation Amaze with video Funnel Filler (Scan this page to see Layar content) Actual Print What you see with Layar © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 39. IMAGE CAROUSELS Explicit and Prominent Activation Amaze with Slideshows Funnel Filler (Scan this page to see Layar content) Actual Print What you see with Layar © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 40. 3D & GEO LAYERS Explicit and Prominent Activation Amaze with 3D & Geo Funnel Filler (Scan this page to see Layar content) Actual Print What you see with Layar © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 41. 3D Screen Video 3D model outside 3D model inside © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 42. Why use Layar? Amaze ! Engage ! Fill your Funnel ! Measure Morale Boost, Image Upgrade Real Estate & Layar
- 43. Products & Walk Through Whats in the box? 4 B3
- 44. Free Layar App ! 2D and 3D Augmented Reality QR code scanning GEO & Interactive Print ! Pop out mode ! iOS and Android Phone& Tablets 4 B4 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 45. Also a custom branded app and the SDK 4 B5 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 46. Pop out and lean back! 4 B6 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 47. Easy drag 'n' drop online creation tool 4 B7 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 48. Standard Buttons 4 B8 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 49. 4 B9 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 50. Page costs 5 B0 Branded App SDK Free App costs Layar App $9.750 one time setup fee $3.250 annual license fee $3.250 annual license fee © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 51. Interactive Print content can be changed after publication Once a credit is used it cannot be applied to another page. Price unrelated to print run or circ. A page is live for 12 months Pay with Creditcard or Paypal
- 52. GEO and 3D Great effect yet technical skills required: DIY or work with Layar Partners: layar.com/partners Funda on Layar 5 B2 MRDRV “Market Hall” in Rotterdam, NL © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 53. www.layar.com/documentation FREE 5 B3 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 54. Useful Files Creating Successful Campaigns layar.it/ECCguide Calls to Action Guide & Asset Pack layar.it/CallsToActionPack Real Estate Example Brochure www.layar.com/real-estate 5 B4 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 55. 5 B5 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 56. 5 B6 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 57. 5 B7 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
- 58. LAYAR How to Make Money with Augmented Reality in Publishing
- 59. Maarten Lens-FitzGerald maarten@layar.com ! ! ! www.layar.com/support 5 B9 Thank you! © 2013, Layar B.V. STRICTLY Confidential and Proprietary