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Developing Mobile AR
with Layar
Gene Becker
May 2011
Layar platform
Layar Augmented Reality   Publishing Platform
                                                  Layar Player SDK
   Browser (App) v5.0      & Layar Connect NEW!




                                                    AR view SDK
                                                      for your
                                                    iphone app
Layar key features
   • Support for rich media: images, audio, video & 3D models
   • Support for animation
   • Sharing to Facebook & Twitter
   • Layer actions: call, email, share, web page
   • Dynamic elements: intents, autotriggers, relative POIs, point-
       to-point

   • Layar Player SDK (adding AR to your own iPhone app)
   • Payment platform (with PayPal)
© Layar 2011
1.5 million active users
iPhone
Android
Symbian
  Bada
over 2000 layers
Creating layers: alternatives
   Build your own layer service from scratch
   Build on top of community frameworks
   Use a hosted CMS service
   Engage a Layar Partner Network member
Creating layers – Layer service

    Open API with a single HTTP GET call

    GetPOIsRequest: HTTP request with URL encoded parameters:
    Latitude, Longitude, filter settings...

    GetPOIsResponse: JSON data containing POI information

    API documentation: http://layar.pbworks.com
Layar architecture
                                                                                       Layar
                                                                              s
                                                                           ion       publishing
                                                                      fi nit
     Sensor data                                                  d  e              environmen
                                                               er
                                                            Lay                           t
                                     Layar server
               Get layers
               Get POIs
                                                                                         Create layer
                                                           Lay
                                         Fixed                  er
                                                                  De
                                         data                    Ge velop
                                                                   tP
                                                                      OIs er AP
                                                                                I
                                                                                       Layer
                                               View                                   service
                                                     POI in
                                                            form                                        Ge
                                          View
                                               POI i
                                                                 ation               provider             tP
                                                                                                            OI
                                                     nform                                                    s
                                                           ation
                                                                                                                   Layer
                                                                                                                  content
                            Legend
                                                                                                                  sources
                     Layar environment

© Layar 2011            Third-party
http://devAPI.example.com/getPOIs/?countryCode=IN
Request    &lon=4.887339&timestamp=1249226148713
           &userId=ed48067cda8e1b985dbb8ff3653a2da4fd490a37
           &developerId=896&developerHash=1ee6d294aa6b639b365899f844257523c5bf9702
           &RADIOLIST=a&radius=6245&CUSTOM_SLIDER=23987.0
           &lat=52.377544&layerName=snowy4
           &SEARCHBOX=asdfdhcgg&accuracy=100


           {"morePages": false,
Response    "layer": "jsource02",
            "errorCode": 0,
            "hotspots": [ {
               "object": {
                            "baseURL": "http://layar3d.jsource.nl/",
                            "full": "ghost.l3d",
                            "reduced": "ghost_reduced.l3d",
                            "icon": "icon1.png",
                            "size": 2
                         },

                   "transform": { "rel": true, "angle": 45, "scale": 5 },
                  "actions": [ { "label": "Visit webpage",    "uri": "http://example.com/" } ],
                  "distance": 0,
                  "lat": 52000000,
                  "lon": 4350000,
                  "attribution": "",
                  "line2": "",
                  "imageURL": null,
                  "line3": "",
                  "dimension": 3,
                  "line4": "",
                  "type": 0,
                  "id": "asda4494",
                  "title": "Test object" } ],
             "errorString": "OK",
             "nextPageKey": null }
PorPOISe
   Open Source Layar Point of Interest Server
   Created & maintained by Jens de Smit (now at Layar)
   BSD license
   Runs on standard PHP web server
   Supports points, 2D images, 3D objects, actions, animations
   Supports XML & database POI data sources
   Supports oAuth
   http://code.google.com/p/porpoise
augmentation.hoppala.eu


                          •Hosted CMS
                          •No coding
                          •2D & 3D objects
                          •Audio
                          •Autotriggers
                          •Actions
                          •Free version
                          •No bulk import
                          •Beta usability
.com
• Easy to use web based application for   • Powerful animation configuration
  creating AR                             • Support for actions including
• Layer editor with real-time preview       auto-triggered actions
• Multiple format data importing (csv,    • Automatic Layar browser version
  kml, georss & geojson)                    support
• Automatic image transcoding with        • Publish to Layar with a single click - no
  preview features                          programming or other developer
• Image & 3D based marker support           accounts required
•   Import and export of (large) datasets,
•   Full Layar API integration,
•   Autogenerated mobile pages linked to each POI
•   Statistics on usage, location etc.
•   User roles (admin and editor)
•   Autotriggers
•   POI based on the user location (user based poi)
•   2D and 3D,
•   Define publication dates (starting, ending or
    timeslot)
•   Realtime xml linking,
•   Etc.
50+
commercial partners
Historic Market St. by bigBigBang
virtualpublicartproject.com
@vpublicart
Street ARt by MOB
Layar - Gene Becker at ARE2011
Layar - Gene Becker at ARE2011
Prince of Persia by TAB




                                       http://www.tabworldmedia.com
                          © 2010, Layar B.V.
Layar - Gene Becker at ARE2011
Rolling Stones by Mobilistar




                                            http://www.augmentreality.co.uk/
                               © 2010, Layar B.V.
Layar Augmented Office by HPSC
Tweeps around by TAB




http://www.tabworldmedia.com
Instaphotos by TAB Worldmedia
freespace by spacelib
We’re still in
the silent film
era of the AR
medium
a
challenge:
who
will
make
these
layers?
•a
global
historical
narra5ves
layer?
•an
NYC
311
open
data
layer?
•a
climate
change
scenario
layer?
•the
first
true
context‐aware
layer?

•the
first
social
API
layer
that’s
beFer
than
the
original
app?
•the
Doctor
Who
layer,
the
Fringe
layer,
the
American
Idol
layer,
the

Grateful
Dead
layer?
•the
first
layer
that
aggregates
cross‐plaMorm
loca5ve
content
e.g.,

GeoLoqi
geonotes,
Broadcastr
stories
Wikitude
worlds,
Junaio

channels...?

                                                                         © 2010, Layar B.V.
Discuss.
Gene Becker
tw: @genebecker
skype: gene.becker
web: www.layar.com
mail: gene@layar.com
App Store Data as of May 14 2011



                                      # of downloads


                                         1M - 5M


                                        500k - 1M


                                       100k - 500k



© Layar 2011
“You are the world’s first
pure play experience designers”
        - Bruce Sterling



what
makes
a
compelling
experience?

                             Physical / Mental   Self-Expression
                                Challenge         & Creativity


                                                                 see also: Flow and the psychology of
                                                                optimal experience (Csikszentmihalyi)




   Physical Stimulation                                                        Competing
(sights, sounds, touch…)                                                       with others

         Mental / Emotional                                          Bonding, Sharing &
      Stimulation, Imagination                                         Cooperation

                                                           ref: Hull, Reid “Experience Design for Pervasive Computing”
                                                                                                                         © 2010, Layar B.V.



mobile
AR
experience
design
prac5ces

1.
Understand
limita5ons
and
design
around
them

2.
Design
for
challenge,
expression
and
flow

3.
Design
for
physical
sensa5on
&
emo5onal
drama

4.
Design
for
social
bonding,
sharing,
compe55on

5.
Bring
an
interdisciplinary
media
produc5on
mindset




                                                        © 2010, Layar B.V.
Augmented reality is a new medium of
creative expression that expands
human experience

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