Learn the ins and outs of interactive print, including how it can grow your business and increase customer engagement. We’ll help you understand the benefits of this exciting new field and inspire you with our most recent case studies.
15. LAYAR
Layar 101
Largest
10 million installs in the US, 36 Million world wide
!
Easiest
enhance a page in less then 60 seconds
!
Most Budget Friendly
1 enhanced page is $20
!
!
fast, versatile, robust
20. Layar 101
Turn every real estate
listing into a virtual
tour by embedding
videos and images!
call to action
button!
21. Layar 101
AUGMENTED REALITY ADVERTISING WITH
Bring your print ads to life
for $99 per ad/creative
Allow consumers to watch videos, share information
and buy your products directly from your print ad
or YouTube channel
Enable purchases by linking directly to your mobile or
e-commerce pages
Increase customer engagement with compelling offers,
coupons, give-aways and bonuses
Link prospective customers directly to customer service
with active phone and email links
Drive readers to show “how-to” and demo videos
Link directly to online catalogues
Let your print and digital assets work together for
increased effectiveness
MAKE SURE TO LET READERS KNOW
THAT YOUR PRINT AD IS ENHANCED
WITH LAYAR
Give your potential customers step-by-step directions to
your place of business using their mobile GPS
1. Download the app from get.layar.com
Add image carousels to your print ads to showcase an
array or products
2. Include a call to action: Scan with
What are people are saying about Layar?
Josephine Wasch
International Sales Manager
VIA Rail Canada
Julie Coghlan
Director, Marketing & Comms
Royal Columbian Hospital
Foundation
Barry Penderson
Owner
Big O Tires, Chilliwack
22. The “Local” Business Case
Number of Unique Ads a Year
500,000
Percentage of Ads Made Interactive
25%
Number of Interactive Ads
125,000
Up Sell Amount
$100
Additional Revenue: $12,500,000
Needed Layar Page Credits
125,000
Cost Per Layar Page Credit
$12
Layar Contract Cost
$1,500,000
Revenue After Costs: $11,000,000
2
B2
48. Interactive Print content can be changed
after publication
Once a credit is used it cannot be applied to
another page.
Price unrelated to print run or circ.
A page is live for 12 months
Pay with Creditcard or Paypal
51. HOW-TO INSTRUCTIONS
RESERVE SPACE for instructions, preferably one
dedicated page.
!
EXPLAIN WHAT IS SPECIAL about this issue of the
magazine. What is Interactive Print ? Make people
curious about it.
!
INSTRUCT HOW TO DISCOVER DIGITAL CONTENT
• How should readers scan the page?
• What should they look for? (Call-to-action)
• Where on the page? (e.g.: upper corner)
!
Mention the app is available on Android and iPhone.
52. CALL-TO-ACTION EXAMPLES
• VISIBLE & INFORMATIVE
!
• SPECIFIC about what type of content
users can expect.
!
• Highlights the KEY MESSAGE revealed
by the digital content, using VERBS *
*e.g.: Watch the trailer with Layar,
Listen to XX with Layar, etc.
53. CALL-TO-ACTION EXAMPLES
!
• AVOID unclear calls-to-action
like “View with Layar”; they will
most likely not attract readers.
!
• Include a note on WHERE they
can find the "How to use Layar”
instructions.
!
• Place calls-to-action on EVERY
SINGLE PAGE that contains
digital content.
58. CAMPAIGN CREATION PRINCIPLES
!
The campaign should reflect and focus on
your MAIN OBJECTIVES!
!
Always focus on the TARGET USER GROUP &
keep in mind what they LIKE.
!
Focus on providing an OUTSTANDING
USER EXPERIENCE.
59. CAMPAIGN CREATION PRINCIPLES
RELEVANT
What would your
target group like to see?
INFORMATIVE
Add value to print by letting
readers know more!
EXCLUSIVE
Show what’s happening
behind the scenes
INTERACTIVE
Present information
in an entertaining way.
ENTERTAINING
Readers do not just want
to consume content,
but also interact with it.