Presentation given at Stream 2010.

1. per
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Augmented Reality
Maarten Lens-Fitzgerald
Co-founder & General Manager

2. http://sndrv.nl/

4. We want to move people with Augmented Reality

5. Augmented Reality
=
Technology

6. Augmented Reality
=
Content

7. It’s about playing content
http://m.layar.com/open/conquar/
http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde
http://itunes.apple.com/nl/album/one-your-name-ep/id379593408
http://www.youtube.com/watch?v=b64_16K2e08

8. What does Layar do?

9. Three parts of the Layar ecosystem
Browser Publishing
Discovery Player
1.000.000 active users 1.324 layers 5.700 developers

10. Publishing Platform
Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian
...
implemented implemented Implemented Concept commit In development Coming up
© 2010, Layar B.V.

11. >40 Layar Partner Network members

12. © 2010, Layar B.V.

13. © 2010, Layar B.V.

14. ?
left
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ow
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What does Layar play?
Games Social Services Learning Experiences Information Services

15. Games
Pacman 3D Maze
Splinter Cell Conquar
Pick 2 examples per category
Come up with one for your company or client

16. ARcade by HPSC
http://www.hpsc.fr/

17. http://www.c2k.nl/
Conquar by C2K © 2010, Layar B.V.

19. 3D Maze by HPSC
http://www.hpsc.fr/

20. Splinter Cell by Muzar
http://www.muzar.org/
© 2010, Layar B.V.

21. Information Services
Quake spotter Quiznos Dangerous Buildings
Houses for sale
Pick 2 examples per category
Come up with one for your company or client

22. Quake information
by Livespot
http://livespot.com.au/

24. Amsterdam Fire Brigade
- Dangerous buildings
© 2010, Layar B.V.

25. Quiznos by
Winvolve &Hoppala
http://www.hoppala-agency.com/& http://winvolve.com/

26. Social Services
Foursquare Tweeps around Building bocks together Rolling Stones
Pick 2 examples per category
Come up with one for your company or client

27. Foursquare by TAB
http://www.tabworldmedia.com

28. Tweeps around by TAB
http://www.tabworldmedia.com

29. Building Blocks by SNDRV
http://sndrv.nl/

30. Rolling Stones
by Augment Reality
http://www.augmentreality.co.uk/
© 2010, Layar B.V.

31. Learning Experiences
WTC Berlin Wall New Market Hall

32. WTC © 2010, Layar B.V.

33. WTC by Superimpose
http://superimpose.eu & http://www.hoppala-agency.com

34. Berlin wall by
Hoppala & Superimpose
http://superimpose.eu & http://www.hoppala-agency.com

36. Markethall by NIA/in10

37. Other
Hostage Wear - Retail Prince of Perisa

38. Retail Experience by HPSC
http://www.hpsc.fr/

39. Prince of Persia by TAB
http://www.tabworldmedia.com
© 2010, Layar B.V.

40. http://sndrv.nl/
Adding to the world
One layer at a time

41. Thank you
maarten@layar.com
@dutchcowboy