The webinar provided an introduction to augmented reality and interactive print using Layar technology. It discussed the history of augmented reality from 1968 to today's smartphone-enabled applications. It showcased examples of how publications, advertisements, and other print materials can be enhanced with digital content, videos, and links using Layar's image recognition and augmented reality platform. The webinar demonstrated Layar's free app and online creator tool, allowing content to be easily added to printed pages without any special printing requirements.
24. LAYAR
How to Make Money with
Augmented Reality in Publishing
Largest
10 million downloads in the US
36 million world wide
!
Easiest
enhance a page in less then 60 seconds
!
Fixed Pricing
1 enhanced page is €45 / $60,
no matter the print run or usage
!
fast, versatile, robust
25. How to Make Money with
Augmented Reality in Publishing
Brands
Retailers
Printers
Layar marries print to digital
Publishers
Educators
Real Estate Agents
Hospitality Industry
51. Interactive Print content CAN be changed
after publication
Once a credit is used it cannot be applied to
another page.
Price unrelated to print run or circ.
Pay with Creditcard or Paypal