1. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Introduction to the Layar Partner Network
15th May 2014

2. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
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Hsio Ling Hee
Partnerships Manager

3. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
What’s on the Agenda?
• AR industry and Layar!
• Products & Services!
• Layar Partner Network (LPN) Programme Overview!
• Why Join the LPN!
• How to Join the LPN!
• Open Q&A

4. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
#1 Global Platform
THE LAYAR
APP WAS
DOWNLOADED
8.3MILLION TIMES
IN 2013
UK
2%
U.S.A.
CANADA NETHERLANDS SPAIN GERMANY
4%
31%
3% 4%3%
OTHER
46%
SOUTH AFRICABRAZIL
4%3%
SAUDI ARABIA

5. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
The growing AR ecosystem
> 10,000 new Creator accounts in Q1
87,000+
so far in the first quarter of 2014.
12,000+
CAMPAIGNS
uploaded and published in Q1

6. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Top 5 active countries
USA
> 22,000
NETHERLANDS
> 11,000
SPAIN
> 6,000
UK
> 4,000
COLOMBIA
> 3,000

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Brand Leaders

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Growing Market

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Potentials of the AR market
• Consumers Are Drawn to Layar’s Brand and Possibilities of Interactive Print!
Thanks to Layar’s strong brand awareness, 35% of respondents downloaded Layar out of pure
curiosity. Another 31% downloaded the app because they were eager to access the extra digital
content provided by interactive print in a publication or ad.!
• Consumers Are Eager to Experience Interactive Print!
65% of those that have scanned with Layar try to get their hands on as much AR content as
possible or will scan when given the chance to. 95% of those that haven’t scanned with the Layar
App are interested in having an interactive print experience. This is an excellent opportunity to
provide extra content that consumers are eager to engage with.!
!
Download the 2014 Global Layar App User Research Report.

10. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
About Layar
Founded June 2009!
Backed by VCs Intel, Prime, Sunstone!
30 people offices in Amsterdam, New York, Toronto!
Global leader in mobile augmented reality

11. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Our mission is to provide the highest
quality tools and services for augmented
reality and interactive print. We are
passionately dedicated to providing the
best products, customer service and
expertise in the industry.
Our Mission

12. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Layar Platform

13. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Layar App

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• iOS, Android, Blackberry!
• Vision and Geo-based AR !
• One-tap scan!
• Speedy, cloud-based, sticky!
• New features in the Layar app: !
• Recent Content!
• Take photo!
• Pop out!
• Save Favourites
Layar App

15. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
8.1 Pop-out
WATCH IT IN ACTION

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8.2 Save Favourites
WATCH IT IN ACTION

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Layar Creator

18. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Self-service webtool to create your own
interactive print by dragging and dropping
your print content with your digital content.!
• Easy drag & drop interface!
• Interactive buttons!
• Custom buttons !
• Statistics & analytics!
• Multiple publishers !
• Bulk upload
Layar Creator

19. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
The New Layar Creator
WATCH THE RUN-THROUGH
NEW FEATURES

20. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Button Appearance Animations
You can now choose one of a few unique
ways to bring motion to your buttons as
they appear.

21. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Add Contact Button
Your new contacts can now scan your
business card with Layar and add your
contact info with just one tap.

22. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Support of .gif Files
Simply drag one of the default blue
buttons onto your page and then
select “Custom Image” and then
upload your GIF. Another feature
that brings life to your page.

23. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Frequently Used Buttons
We’ve made it easier to access the
buttons you use most often with this new
section you’ll find on the right-side button
pane.

24. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Other New Features
Snap-to-grid!
When editing in the Creator, you can toggle a grid on or off which buttons will then snap to when you
place them on a page. !
!
Bring buttons to front/back!
We've added the options to bring buttons to front/back. Now users can easily layer and overlap buttons
on top of other buttons or videos. Just hover your cursor over a button and click the "Send to back" or
"Bring to front" options which appear in the upper right corner of the button.!
!
Improved CSV Files!
Stats become more usable as we have added page title and button title for a better reference to the
related stats in the CSV file.

25. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Page Bundle Pricing
GET STARTED TODAY!
PRICING IN USD PRICING IN GBP

26. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Premium Account
PRICING IN USD PRICING IN GBP

27. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Developer API
Restful API!
• HTTP requests with parameters:!
!
• Response:Json data containing POI Information (hotspots)!
• Geo-location POI: attached to a physical location!
• Vision POI: augments that are attached to a target

28. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Custom Solutions

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Custom Solutions

30. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Layar Partner Network

31. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Global Network of Innovatives
• Join other innovative companies that
represent, support and implement interactive
print solutions with Layar. !
• By becoming a Layar Partner, you are putting
yourself in a tremendous position to take
advantage of the growth interactive print is
trending towards. !
• €5,000/ per year

32. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Types of Layar Partners
• App, web and software developers!
• Mobile marketing agencies!
• Digital content marketing, creative and communication agencies!
• Telecommunication providers!
• Printers and publishers!
• Interactive print project managers and consultants

33. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Partner Capabilities
• Professional, high-quality, creative solutions !
• Established client portfolio !
• Business model alignment !
• Capability to add value to Layar in your territory !
• Commitment to build interactive print expertise !
• A minimum of 5 published client campaigns per year !
• Active promotion of Layar !
• Participation in Layar workshops and webinars

34. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Limebizz
• Limebizz works with Layar exclusively!
• They assist clients in:!
• Concept creation!
• Interactive Print consultancy!
• Campaign management!
• Worked with:!
• Renault!
• De Bijenkorf!
• Playboy

35. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Limebizz & Renault

36. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Nellymoser
• Nellymoser is a mobile innovator and a pioneer in rich
media delivery to connected devices.!
• They embed the Layar SDK in their app as well as create
and manage campaigns for clients.!
• Clients include:!
• Seventeen Magazine!
• Redbook!
• MPA Factbook!
• SmartCEO

37. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Nellymoser & Seventeen

38. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
TabWorld
• Mobile agency in Amsterdam who creates
innovative campaigns with Layar (custom)
solutions that results in great user
experience !
• Clients include:!
• Allianz Suisse !
• Getty Images!
• Swiss Tourism Board

39. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
TabWorld & MySwitzerland

40. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Value creation for your company
• Build your in-house expertise by becoming an Interactive Print
specialist !
• Create demand in your market for augmented reality solutions !
• Earn reseller rebates and save money with page discounts !
• Sell concept and creation of client campaigns !
• Integrate Layar’s technology into the workflows of your clients
with interactive print project management, consultancy and
our Get Started Program !
• Retain and build your customer portfolio

41. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Get started as a Partner
• Get started package of 100 pages and Premium account
subscription!
• LPN badge to show that you are accredited !
• Premium webinar access to all online Layar events
(including LPN webinars) !
• Premium support with an account manager and on the
Layar Help Centre

42. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Sales generation for partners
• Country specific promotion in newsletters to editors
and developers!
• Featured projects on Layar website and newsletter!
• Client leads to execute project briefings we receive

43. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Reseller’s Rebate
Amount sold
per year
%
License fee
rebate
Layar App Service/ Layar SDK
1 - 10 20%
€ 500
Geo SDK € 1,500
Layar App Service/ Layar SDK
> 10 30%
€ 750
Geo SDK € 2,250

44. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
How do I join the LPN?
1. Submit an application to be a Certified Layar Partner.!
2. Tell us about your company and how Layar can add value to your business.!
3. We will get in touch with you to understand your plans and how we can
support your business.!
4. Receive your Get Started Package.!
!

45. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Open Q&A
Subscribe to our Newsletters for updates
!
Visit the Layar Help Centre for support

46. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Upcoming sessions
27 May
!
LAYAR 101: INTRO TO AR
AND INTERACTIVE PRINT
Join our free Layar 101 webinar and learn the
ins and outs of interactive print, including how
it can grow your business and increase
customer engagement.
REGISTER NOW
27 May
!
MONTHLY
Q&A
What are your questions or how can we make
our products better for your business? Get
answers to all of your burning questions live
and in real-time by joining our live online Q&A
session.
REGISTER NOW

47. © 2014, Layar B.V. STRICTLY Confidential and Proprietary
Hsio Ling Hee
Partnerships Manager
!
hsioling@layar.com
!
!
!
Join the Layar Partner Network
!
Read the Partner Network FAQ
!
Find a Partner in your region
!
Meet the Layar team at our events