33. Engagement
> Comments/Post
RaNo
Measurement
Model
> Number
of
RTs
> RTs
per
1000
Followers
> Repeat
Visitors
> Follower
MenNon
%
Non-Financial Impact
> SubscripNons
34. Influence
Measurement > Tell
a
Friend
Model
> Likelihood
to
Recommend
> Purchase
ConsideraNon
> RaNngs/Reviews
> Change
in
AWtudes,
Non-Financial Impact Opinions
35. Action
> Visit
the
Store
Measurement
> Visit
the
Website
> Buy
the
Product
> Redeem
Coupon
Model
> Make
a
DonaNon
> Repeat
Purchases
Possible Financial
> A3end
an
Event
> Vote
for/against
Impact
37.
Principles
ent
1.
Importance
of
goa l
seWng
and
measurem
o
on
outcomes
is
preferred
t
2.
Measuring
the
effect
measuring
outputs.
uld
be
3.
The
effect
on
busin ess
results
can
and
sho
le.
measured
where
possib
uality.
requires
quanNty
and
q
4.
Media
measurement
5.
AVE’s
are
not
the
va lue
of
public
relaNons.
.
6.
Social
media
can
a nd
should
be
measured
sound
lica bility
are
paramount
to
7.
Transparency
and
rep
measurement.
45. Inbound Marketing is More Effective
Outbound
Ave. Cost Per Lead
60 %
Lower
$373
$332 Inbound
Ave. Cost Per Lead
$134 $143
2010 2011 2011
2010
Source: Hubspot: State of Inbound Marketing Report - http://bit.ly/kumlrs
46. of Businesses are
Increasing Inbound
Budgets Due to
Source: Hubspot: State of Inbound Marketing Report - http://bit.ly/kumlrs
47. of Businesses are
Decreasing Inbound
Budgets Due to the
Source: Hubspot: State of Inbound Marketing Report - http://bit.ly/kumlrs
48. Lead Generation Budget - 2009-2011
Outbound Inbound
29% 41%
24% 38%
2009 2011 2009 2011
Source: Hubspot: State of Inbound Marketing Report - http://bit.ly/kumlrs
49. Blogs and Social Media
Inbound Lead Generation
Percent of Budget
18%
9%
2009 2011
Source: Hubspot: State of Inbound Marketing Report - http://bit.ly/kumlrs
50. Customer Acquisition By Channel
57%
46%
Company Blog
2010 2011
Source: Hubspot: State of Inbound Marketing Report - http://bit.ly/kumlrs
51. Customer Acquisition By Channel
57%
LinkedIn 41%
2010 2011
Source: Hubspot: State of Inbound Marketing Report - http://bit.ly/kumlrs
52. Customer Acquisition By Channel
48%
44%
Facebook
2010 2011
Source: Hubspot: State of Inbound Marketing Report - http://bit.ly/kumlrs
53. Customer Acquisition By Channel
41%
42%
Twitter
2010 2011
Source: Hubspot: State of Inbound Marketing Report - http://bit.ly/kumlrs
54. %
Increase in monthly sales leads
for companies that blog over
companies that don't blog.
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
55. Leads by Indexed Web Pages
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
56. Blogging = More Indexed Pages
Blog
7,850
Pages
Don’t Blog
1,810
Pages
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
57. %
increase in website pages indexed by Google for
companies that blog over companies that don't blog.
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
58. Why Does This Matter???
It’s Money, Plain and Simple
More Indexed Pages = $
Companies with more indexed pages on Google,
Yahoo and Bing generate more sales leads.
Every 50 to 100 incremental indexed pages can
mean double-digit lead growth.
Growth in new leads accelerates significantly once
websites achieve 300+ pages indexed by Google.
71. Presentation Designed by Al Bonner of
Presentation Transformations
al.bonner@
(785)856-‐0421
presentaNontransformaNons.com
presentaNontransformaNons.com
twi3er.com/A_bonner
facebook.com/albonner
LinkedIn:
Al
Bonner
