Treasure Trails specialise in creating fun, educational and healthy ways for people to explore their local area through our themed walking, cycling and driving Trails. Each area of the UK is run by a fully trained Treasure Trails Licensee who has specialised knowledge of the most interesting and historic features of that region, making our Trails the most up to date and relevant to the local community. Treasure Trails is looking for the right creative, motivated and adventurous people to help grow our team further and run a Treasure Trails business in their area. Treasure Trails specialise in creating fun, educational and healthy ways for people to explore their local area through our themed walking, cycling and driving Trails. Each area of the UK is run by a fully trained Treasure Trails Licensee who has specialised knowledge of the most interesting and historic features of that region, making our Trails the most up to date and relevant to the local community. Treasure Trails is looking for the right creative, motivated and adventurous people to help grow our team further and run a Treasure Trails business in their area.

1. Treasure trails
Business licence application

3. 04 Looking for a new chaLLenge ?
05 Looking to join an estabLished,
exciting nationaL company ?
06 Looking for a robust business
modeL ?
07 Looking to make your hard work
more rewarding ?
08 Looking for a comprehensive
training package and ongoing
business support ?
10 Looking for an opportunity to join
a great team ?
...weLL
11 Looking for regionaL now
excLusivity ? you’ve
found it!

4. Looking for a new
chaLLenge?
“i’ve really enjoyed establishing Treasure Trails – it
has been rewarding in so many ways. The Trails
get people of all ages out and about exploring
in a way which is fun, healthy, and informative.
The feedback from our customers shows that they
genuinely love the product.
whilst customer satisfaction is important, what
really excites me is the sheer potential of Treasure
Trails. it’s a great business to run; interesting, fun,
different, unique and financially rewarding. what’s
more – we’ve only just begun. imagine health Trails,
interactive ‘techno’ Trails, curriculum-based Trails; -
the potential is almost limitless.
what i am looking for is people who share in the
passion, can see the vision and want to be part of
it. we’ve already established a large number of
licensees across the Uk who have become a close-
knit team. do you want to join them?”
Steve ridd MBe,
Managing Director
04

5. Looking To join an You purchase an exclusive
5 year licence for your area
eSTaBLiSheD, exciTing and establish a business using
the Treasure Trails name and
naTionaL coMPanY? trademark. we provide a
comprehensive manual with
Business, Trail and Marketing
since its conception in cornwall, treasure trails has
templates. we give you 4 days'
been meeting a consumer demand for stimulating,
training, tailored to your own
healthy ways for families – and other groups – to
needs. following this, you
spend time together. treasure trails is becoming a
devise at least 40 new, exciting
national brand, with over 350 trails across all parts
Treasure Trails. You then create
of the uk. there are 50 licence areas in total, with
your profit by selling Trails
an average local population of around one million.
through the various income
by purchasing an exclusive treasure trails licence
streams.
for your own area you will enjoy the training
and support you need to run a highly enjoyable, we have sold tens of
profitable new business. and with very low thousands of Trails so far and
overheads, it’s ideal for running from home. are getting people hooked
on our product. we have also
won awards in categories such
as Best new Business, Tourism
website of the Year, Best
Leisure Provider, Best Tourism
experience and excellence in
customer Service.
05

6. Looking for a the beauty of treasure
traiLs is that there
roBUST BUSineSS are so many different
income streams:
MoDeL? show sales: Sell Trails direct to
customers at shows, craft fairs,
fetes, christmas markets etc. a
Treasure Trails is an exciting, highly enjoyable Trail makes an ideal small gift or
stocking filler.
leisure concept – for licensees as much as for
customers. The idea is simple. a couple, family, direct sales: Sell direct to
customers who prefer to
group of friends or corporate team focuses on telephone you rather than order
solving a mystery described in a Treasure Trail. as online.
they search for clues, they discover the most scenic, retail sales: Bulk sales of Treasure
historic and interesting sights in an area – and have Trails to hotels, B&Bs, tourist
a lot of fun. information centres, garden
centres, filling stations etc.
in addition to our three core types of Trail – murder trail advertising: Up to three
mystery, treasure hunt and spy – the opportunities businesses per Trail can sponsor
a clue located close to their
for new Treasure Trails are endless. Some Trails can establishment, with advertising
be designed specifically for less able people. You space on the Trail booklet and
can create bespoke Trails for special interest groups the website.
and run organised corporate or social team-building online sales: Sell direct to
events. we have produced bespoke Trails for The customers through our generic
Treasure Trails website; customers
national Trust and first Bus amongst others, and pay online then download and
have organised numerous team-building events for print a Trail.
major clients. bespoke trails: write and
produce Trails for third party
The investment required to purchase your own clients, such as historic houses,
museums and gardens, to be sold
Treasure Trails business is remarkably low for such
by them.
an opportunity. You pay an initial fee of £7,500
(average plus VaT) for the first year with no organised trails: Provide packs
for businesses and groups to run
commission. in second and subsequent years you will Treasure Trails team-building
pay an exceptionally low annual fee (average £2,500 events – or you lead the event
yourself for even more profit.
plus VaT) and 7.5% commission on your turnover.
06

7. Looking To Make
YoUr harD work
More rewarDing?
this table gives you an idea of what your turnover
could be in your second year, based on 40 treasure
trails in your area. but the potential is far greater:
the more time you invest, the more profit you will
earn. and don’t forget – we are going to be helping
you too.
income stream annual turnover
target (£k)
Shows 42 shows @ 50 Trails per show @ £5.00 each 10.5
Direct 200 Trails @ £5.00 each 1
retail 100 outlets with 50 Trails each @ £2.50 per Trail 12.5
Trail 40 Trails with 3 adverts each = 120 adverts @£100 each 12
advertising
online Trails 600 Trails @ £2.50 each 1.5
Bespoke 4 projects a year @ £2k each 8
organised • 10 party events @ £100 each 14.8
• 24 corporate events (average 2 per month) @ £400 each
• Local authority/education events – 6 @ £200 each
• Hotel/holiday park events – 12 @ £250 each
Total 60.3
average cost of sales and operating costs 15
average annual fee and commission 7
gross profit 38.3
07

8. Looking for a the tt hub incLudes:
coMPrehenSiVe ▪ a unique Trail-creation
program that generates your
Training Package finished Trails to a consistently
high standard
anD ongoing ▪ a content management
system for your pages on the
BUSineSS SUPPorT? website
▪ a printing service for the
we want our licensees to run successful businesses. production of your Trails
in order to help you achieve this we have developed
▪ a communications
a support package which we believe is second to zone, including a video-
none. conferencing facility and
forum
for your licence fee, first and foremost you will
▪ an online resource and file-
have access to the TT hub - a tailored business
sharing area
management software system which will allow you
to manage your business in a straightforward and PDF GENERATOR
user-friendly way.
WEBSITE CONTENT MANAGER
FORUM
RESOURCE CENTRE
08 B2X

9. our package incLudes: you aLso get:
▪ an exclusive territory ▪ your liability insurance
▪ a comprehensive operating manual ▪ merchant facilities including
a hand-held card processing
▪ a one-to-one four-day training programme which terminal and a business bank
includes a bespoke sales training package account
▪ ongoing support which includes three separate ▪ a starter pack including
one-day visits from hQ Staff, plus access to the treasure trails branded
administrative, design and marketing staff in clothing, a complete stall
for attendance at shows,
the headquarters and peer support from all the
a treasure trail for your
other licensees. we run a Treasure Trails annual
area, wallets and packaging
conference, in which all licensees participate and
for your trails, admin and
share ideas and experiences marketing templates
"oUr aiM iS To ProViDe YoU wiTh whaT iS ▪ a sales and accounting
VirTUaLLY a TUrn-keY BUSineSS" package, to make running
your business simple and
straightforward
SALES MANUAL
Treasure Trails ltd
Sales Manual
Sussex
MARKETING PACK
Treasure Trails ltd
Marketing Pack
Sussex
ADMIN PACK
Treasure Trails ltd
Admin Pack
Sussex
09

10. Looking for an we’re Looking for
someone who
oPPorTUniTY To join ▪ wants to run their own
a greaT TeaM? business full-time
▪ has an entrepreneurial spirit
See below what a couple of our existing licensees ▪ is good at selling
think of Treasure Trails:
▪ has a good command of the
english language and a flair
Sandy – Devon
for writing
“Joining the Treasure Trails
▪ Values their customers
team has been an incredibly
exciting journey, as we were ▪ will look after the Treasure
only the second licensees to Trails brand
sign up. Having never run ▪ enjoys being outdoors
our own business before, it was initially rather
▪ and has a mischievous
daunting, but Steve and Teresa were extremely sense of fun to help with the
supportive and have been by our side every step of setting of sneaky clues!
the way.”
Dave – Norfolk if you’d like to be considered
“On top of the training there for a Treasure Trails licence,
please complete and return
is the total support from
the enclosed application form.
all the other licensees, and
if we feel you are the right
the headquarters. There is
person to develop the Treasure
a genuine desire to share
Trails licence in your area then
experiences, both the highs and the lows. The
the next step will be for us to
last few months have just flown by and I haven’t meet in person. if you have any
regretted a minute of it. Would I recommend it to questions meanwhile, please
friends? – yes!” call us on 01726 884604.
10

11. Looking for
regionaL 7
excLUSiViTY? 7 orkneY anD SheTLanD
7
available areas 50
(at time of printing)
1. cornwall
5. Scotland east
5
7. Scotland north
12. gloucestershire channeL iSLanDS
14. wiltshire
16. isle of wight
17. Sussex
19. Buckinghamshire 44
& east Berkshire
20. Surrey 42
21. greater London 43
22. kent 40
23. essex 49
24. hertfordshire & Bedfordshire 41 39
27. cambridgeshire 38
28. northamptonshire
37
31. Shropshire 36
32. Staffordshire 48
33. Leicestershire 32
36. Derbyshire 31 33
37. cheshire & Merseyside 27
28
38. west & South Yorkshire
39. York & humber 19 24 23
40. north Yorkshire 12
41. Lancashire & greater Manchester 45 21
42. Durham 14 20 22
43. cumbria 17
44. northumberland & Tyne
45. South wales 16
48. north wales & anglesey 1
49. isles of Man
50. channel islands
11

12. ApplicAtion for A
treAsure trAils licence
Private and Confidential
Please complete the personal details then answer questions1-8 on a separate sheet.
Please send to treasure trails ltd, onway House, fore street, probus, truro, cornwall, tr2 4lZ.
Personal details
title:
Full name:
address:
Postcode:
Home tel: Mobile:
email address:
Marital status:
Children (ages):
Full driving licence: Yes no
Have you run your own business before? Yes (please provide details) no
do you have any criminal convictions? Yes (please provide details) no
do you have any lawsuits pending? Yes (please provide details) no
Have you ever filed for bankruptcy? Yes (please provide details) no
Your baCkground
1. What are your qualifications?
2. What is your recent employment history? (last 3 jobs, including dates, job title,
description of duty, reason for leaving)
3. What are your interests/hobbies?

13. tHe liCenCe
4. for which area do you want the licence?
5. tell us why you want a licence and why you think you would be good at
running one.
6. How would you run the business? ie. on your own/with a partner, full time/part
time.
7. When would you start the business?
8. How would you finance it?
reFerenCes
We will ask you first before taking up any references.
name: address:
relationship:
name: address:
relationship:
bY signing below You are:
1. Applying to be considered for selection as a treasure trails licensee. this form does not constitute an offer of
or guarantee a licence. the form will be kept for twelve months.
2. confirming that the information you have provided is complete and correct. You acknowledge that any false or
misleading statements are grounds for the withdrawal of a licence Agreement and accept that treasure trails ltd
may withdraw from the application process at any time.
3. providing your consent for treasure trails to process your personal information in connection with your
application.
4. Agreeing not to disclose any information given to you by treasure trails ltd to any third party or use it to the
disadvantage of treasure trails ltd or any of its licensees.
5. Accepting that the information provided in this information pack is for the purposes of illustration only.
Applicants are advised to seek their own independent professional advice.
signed: date:
treasure trails ltd complies with the data Protection act and is an equal opportunities organisation.

14. treasure trails Ltd
onway house, fore Street, Probus, Truro, cornwall, Tr2 4LZ
01726 884604 www.treasuretrails.co.uk info@treasuretrails.co.uk