2. Agenda"
"
Today - challenges and opportunities"
"
Defining tomorrow"
"
Trends, tendencies and examples"
"
What’s right for us? "
How do we get there and how do we measure success?"
"
Discussion throughout!"
"
3. Intranet
Digital Workplace
Collaboration
Digital Strategy
Love great coffee!
-And know how
to roast beans!
Cycle a lot
J. Boye since 2008
15 years in London
-Set up J. Boye UK
Live in Copenhagen
Moderate J. Boye
groups in Denmark
& the UK
BA in European
Cultural studies
and Theatre
Postgrad in
Arts Management
& Cultural Policy
Decent juggler
Online Marketing
Have great
colleagues
12. Intranet Dilemma"
“The intranet is ideal for tasks of
low complexity "
and high frequency."
"
Management deal with tasks of
high complexity and low
frequency” "
13. “An intranet is a process!
Not a project”!
"
"
Jane McConnell"
Intranet strategy & digital workplace
expert
15. "
“The digital workplace requires a holistic
understanding of what people need in
order to work, "
and the ability to bring it together in a way
that reaches across and beyond the
organization itself”
Jane McConnell
26. ü Objective was clear"
"
Project was anchored in one place"
"
Clearly defined focus area "
"
Clearly defined success criteria"
"
Clearly defined processes for use and follow up"
"
Full backing from management"
"
Matched the culture
27. Trends: Social & collaboration
• Benefits observed from social and
collaborative initiatives remain
anecdotal and qualitative.
• The most commonly observed are
“knowledge-sharing”, and “engaged,
better informed employees”. The
least common are “faster time to
market”, “cost reduction” and
“reduced time for training”.
Quote and inspiration: Jane McConnell http://netjmc.com
28. Trends: Social & collaboration
• Strong concerns remain about
information quality and security, as
well as around the business value of
social collaboration
• New concerns emerge as
organisations gain experience: re-
creation of organisational silos on
new social platforms, digital native
culture, and language
Quote and inspiration: Jane McConnell http://netjmc.com
29. Mobile
We work in
different places at
different times
Working from home
About designing sites, services and tools,
not for a a mobile phone, but for
people who are mobile
30. Objective:
-Make it easier
to familiarize
employee with
regional office,
even if only
there for a day,
and thus
become more
productive
31. Lessons
learned
• Security
• Physical
surroundings
• Knowledge
transfer
Objective:
-Print to online
-Reduce paper
-News updates faster
32. ü Again: Objective was clear"
"
Project was anchored in one place"
"
Clearly defined focus area "
"
Clearly defined success criteria"
"
Clearly defined processes for use and follow up"
"
Full backing from management"
"
Here: Didn’t match the culture, but intensive
communication campaign
33. Trends: Mobile
• Jane McConnell: In 2011, only seven percent of
organisations considered mobile a high priority.
• J. Boye: This is changing rapidly – Now
impossible to ignore
• Jane McConnell: IT leads over business for
defining mobile strategies
• Jane McConnell: Top mobile services are
designed to connect people
Factual data: Jane McConnell http://netjmc.com
35.
“Don’t just think about execution; !
take a step back and consider
how you will enable the team”!
!
"
Digital manager & J. Boye member "
University College London
42. A good strategy defines long term goals
and ambitions. It should:"
"
-
Be aligned with and support the overall
business objectives of your organization"
"
-
Point ahead: Where do you want to go
and why? "
"
-
Include top level priorities: "
What do we focus on now, later and not at
all? "
"
-
Include clear success criteria"
43.
It should also:"
"
-
Be written in a style that can be
clearly understood "
"
-
Be realistic "
47. Step 1: How can the intranet help
achieve business objectives?
Business
objec,ve
The
intranet’s
role
Strengthen
the
culture
of
the
organiza,on:
“One
company,
one
mission”
etc.
• Intranet
as
pla9orm
for
communica;ng
the
message
• Single
intranet
for
all
subsidiaries,
newly
acquired
companies,
...
Expand
through
acquisi,on
• User-‐friendly
intranet
will
minimize
;me
required
for
new
staff
to
get
fully
opera;onal
Growth
through
product
innova,on
Social
intranet
that
supports
• Idea
genera;on
• Cross-‐silo
collabora;on
and
project
teams
Cost
control
/
efficiency
• Self
service
applica;ons
…others?
48. Step 2: Who are our stakeholders and
what do they expect from the intranet?
Stakeholder
Expecta,on
CEO
-‐ Promote
‘one
company’
-‐ Pla9orm
for
major
announcements
Human
Resources
-‐ Pla9orm
for
employee
self-‐service
-‐ Intranet
to
support
flexible
working
hours,
work-‐life
balance
program,
…
Sales
teams
Access
to
customer
data
at
any
;me
(at
airport,
during
client
mee;ng,
…)
Internal
communica,ons
department
Intranet
to
promote
single
corporate
iden;ty
IT
Avoid
prolifera;on
of
pla9orms;
keep
the
intranet
infrastructure
manageable
and
secure
...Others?
49. Step 3: Prioritize and plan actions –
and you have a roadmap!
Put
proper
governance
model
in
place
Why?
-‐ Current
governance
structure
is
unclear
-‐ Many
ini;a;ves
are
started
without
follow
up
Agree
on
intranet
strategy
-‐ Current
strategy
has
no
clear
direc;on
-‐ Different
departments
have
different
views
on
priori;es
Integrate
new
tools
and
implement
BeTer
search
Introduce
XXX
...
...
51. Good KPIs – SMART"
"
Specific"
Know what it is you are measuring"
What is the metric, what does it indicate?"
Measurable"
When planning, can you track it? Is it reliable?"
Actionable"
Make a plan for what to do if the KPI fails"
Realistic"
Do you have the resources? Is it realistic?"
Timely"
What is the measurement frequency?
52. Good areas to measure:"
"
News"
"
Content"
"
Collaboration"
"
Applications
53. KPIs:
Applications"
"
Monitor:"
Use:
How much is it used?"
Success:
How effectively is it used"
Errors:
Does it work?"
Production related KPIs
• Errors – downtime –
crashes?
• Failures: how many do
not get their purpose
fulfilled?
End-user related KPIs
• Availability: is the app
accessible?
• Is it performing?
• Use: is the flow
completed?
54. KPIs:
Collaboration"
"
Monitor: "
Organisational buy-in"
Dead content"
Permissions"
Production related KPIs
• Permissions: failed
attempts
• Dead content: storage
of irrelevant cotent
End-user related KPIs
• Penetration: is it
accessible?
• Use: is the flow
completed?
• Are “the right people”
using it?