The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.

1. LIVE-WORK-PLAY-BETTER
#PSFK2015 CONFERENCE

2. WHAT WAS IT ALL ABOUT?
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LIVE WORK PLAY
The concept of work-life balance is obsolete in the hyper-connected digital world we live in today.
Let’s face it. Our lives are are on big blur as we shift from work to play by the minute. But it doesn’t have to be like that.
This conference uncovers projects, practices, products and services we can all leverage to live, work, and play better.

3. 3
SO, WHAT WERE THE 3 THINGS
I LEARNED?

4. 4
DISCONNECT TO CONNECT
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5. WE’RE ADDICTED TO LOOKING AT OUR
PHONES EVERY SECOND OF THE DAY
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• We consume 417 minutes of screen media per day
• 84% of us say we spend “way too much time” on our
phones
• 70% of Americans check their smartphones every 6
minutes
• 10% have checked their phone during sex
https://www.youtube.com/watch?v=pxlIE7fc-Vs

6. AT WORK, WE’RE EXPECTED TO BE
ALWAYS-ON. AND IT’S KILLING US.
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• 41% of employees are required to be in contact outside of work
• 83% are stressed at work
• 52% say their stress levels have increased over the last five years
• Stress-related health issues cost the U.S. $180B per year

7. THERE’S AN ROI ON BEING
PRESENT
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SCIENCE TELLS US THAT BEING PRESENT:
• Strengthens our immune systems
• Builds our relationships
• Gives us peace of mind
DIGITAL DETOX IN “WORK-TIME” AND YOUR “ME-TIME.”
• Meditate
• Plank Pose
• Yoga
• Lunch breaks
• Dance breaks

8. AND WHEN WE’RE BORED WE’RE
BRILLIANT
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BORED & BRILLIANT PROJECT:
A challenge that asks people to step away from their phones
by deleting apps they go to in times of boredom.
• Minds need to wander to reach their full potential
• Inspiration strikes in the shower
• Novelty and creativity spark when minds are idle
SAMPLE CHALLENGES:
• Keep your phone in your pocket (on commutes)
• Photo-free day (no Snaps or Instagrams)
• Delete that app (you use most)
• Take a faux-cation (BRB. Attempting to detach my fingers from my phone)
http://www.wnyc.org/story/bored-brilliant-project-part-1/

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CHALLENGE EVERYTHING
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10. TECHNOLOGY SHOULD HELP US
NOT HINDER US
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IMB WATSON AND X.AI ARE THE FUTURE: Magically schedule
meetings with x.ai (artificial intelligence), find new recipes, and more.
• Problem: Multi-tasking is $*#& on the iPhone. Click click, email,
click click, scheduling app, click click calendar, click click, email.
Forget it, we won’t have coffee.
• Solution: x.ai is personal assistant who schedules meetings for you.
HOW IT WORKS:
• x.ai is not an app, not a plugin, not an extension, nothing to
download, there’s no sign-in and no password.
• IBM’s Watson has already been used in multiple industries from
food to healthcare to cyber security.

11. ONE SIZE FITS NO ONE
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NIKKI KAUFMAN OF NORMAL 3D CUSTOM FIT EARPHONES
realized we are living in a Goldilocks world’s. No size is just right.
• Problem: Customization isn’t just important person to person.
It matters ear to ear as you have a 20% variance in size.
• Solution: With 3D printing, Normal can go from a photo to a
custom fit ear bud in less than 48 hours.
HOW IT WORKS:
• Download the app. Take ear selfies with a quarter. Select a
color. Get your earphones 48 hours later.
http://nrml.com/

12. APPLE CAN HAVE THE WRIST. MORE
OF THE BODY NEEDS WEARABLES.
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AMANDA PARKES OF PARKES AND MANUFACTURE NY looked
to reinvent the fashion industry by tapping the two fastest
growing markets Wearables & “Made in the USA.”
1st - She broke down the barrier between craft of manufacturing
and the craft of design.
•Come in with a napkin sketch, leave with a garment
2nd - She sees “Biology as the next hardware revolution.”
• New batteries in your garments that recharge by washing them

13. THE FUTURE CAN’T BE WRITTEN.
CULTURE > WORDS.
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ADAM LEIBSOHN OF GIPHY realized the power of
GIFs as a replacement for words in a digital world.
• Problem: We don’t have time for words. They’re
not descriptive enough for our culture anymore.
• Solution: GIFs
http://giphy.com/

14. 14
LEAVE ROOM FOR PLAY
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15. PLAY IS NOT A REWARD. WHEN
WE PLAY WE LEARN.
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TOCCA BOCCA is the #1 children’s toy brand today that’s taking
a stand on the benefits of play.
• Problem: Kids play 25% less than they did in the 70s because
parents see it as a reward rather than a foundation of learning.
• Solution: Create digital toys. Not games. There’s no winning,
losing, or high scores.
They’re designed for parents (customers) to like, but kids (users)
to love.

16. SMALL EXPERIMENTS GROW
INTO BIG IDEAS
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TIM RODGERS, creative partner at rehabstudio shows how even wacky,
kooky, quirky, insane little ideas can become something huge.
• Problem: Connected doesn’t always mean useful.
• Solution: The Internet of Useless Things
• Problem: Billions of dollars are wasted at Christmas on unwanted gifts.
• Solution: Tinder for unwanted X-mas gifts a website that finds homes
for unwanted gifts
• Problem: Life is finite. We should make the most of it.
• Solution: Life Clock a smart watch app that calculates your life
expectancy and displays it as a constant reminder to #YOLO
https://rehabstudio.com/

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SO, JUST REMEMBER

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3 THINGS FROM #PSFK2015
DISCONNECT
TO CONNECT
CHALLENGE
EVERYTHING
LEAVE
ROOM FOR PLAY
LIVE WORK PLAY