Submit Search
Upload
Best-kept Secrets to Search Engine Optimization Success: the Art and the Science
•
Download as PPT, PDF
•
12 likes
•
3,674 views
LaSandra Brill
Follow
Stephan Spencer presented this deck at the Web 2.0 Expo on April 23, 2008.
Read less
Read more
Technology
Design
Slideshow view
Report
Share
Slideshow view
Report
Share
1 of 41
Download now
Recommended
JavaScript SEO Ungagged 2019 Patrick Stox
JavaScript SEO Ungagged 2019 Patrick Stox
patrickstox
Inbound Marketing Tools - SearchFest
Inbound Marketing Tools - SearchFest
Justin Briggs
International SEO: The Weird Technical Parts - Pubcon Vegas 2019 Patrick Stox
International SEO: The Weird Technical Parts - Pubcon Vegas 2019 Patrick Stox
patrickstox
Lb guide barbara
Lb guide barbara
Bárbara Camean Queijo
Tools for the seo starters
Tools for the seo starters
Carlo Pandian
Customised Search With Google
Customised Search With Google
Dave Briggs
Charisma Productions Network - Tutorial: Google for Webmasters
Charisma Productions Network - Tutorial: Google for Webmasters
Betty Andrews
About search engines
About search engines
Chandrashekar Reddy
Recommended
JavaScript SEO Ungagged 2019 Patrick Stox
JavaScript SEO Ungagged 2019 Patrick Stox
patrickstox
Inbound Marketing Tools - SearchFest
Inbound Marketing Tools - SearchFest
Justin Briggs
International SEO: The Weird Technical Parts - Pubcon Vegas 2019 Patrick Stox
International SEO: The Weird Technical Parts - Pubcon Vegas 2019 Patrick Stox
patrickstox
Lb guide barbara
Lb guide barbara
Bárbara Camean Queijo
Tools for the seo starters
Tools for the seo starters
Carlo Pandian
Customised Search With Google
Customised Search With Google
Dave Briggs
Charisma Productions Network - Tutorial: Google for Webmasters
Charisma Productions Network - Tutorial: Google for Webmasters
Betty Andrews
About search engines
About search engines
Chandrashekar Reddy
Google
Google
Jessica Dunbar
SEO 101 - Google Search Console Explained
SEO 101 - Google Search Console Explained
Steve Weber
Google Search Console and controlling the spam in Analytics
Google Search Console and controlling the spam in Analytics
Mickey Mellen
Data Visualization for SEO
Data Visualization for SEO
Ahrefs
React JS and Search Engines - Patrick Stox at Triangle ReactJS Meetup
React JS and Search Engines - Patrick Stox at Triangle ReactJS Meetup
patrickstox
Daftar Harga HP tERUpte
Daftar Harga HP tERUpte
Harga HP
Nofollow UGC Sponsored SEOFromHome Patrick Stox Ahrefs
Nofollow UGC Sponsored SEOFromHome Patrick Stox Ahrefs
Ahrefs
Scrape box presentation
Scrape box presentation
Elephate1
How to Use Google Search Console
How to Use Google Search Console
Boostability
Google Search Console
Google Search Console
Hekmat Sarwarzada
Google Search Console: An Ultimate Guide
Google Search Console: An Ultimate Guide
Tyler Horvath
Seoptimizing
Seoptimizing
Gaurav Vashisht
Things Google Tries To Correct For You - SMX Advanced 2019 Insights Sessions ...
Things Google Tries To Correct For You - SMX Advanced 2019 Insights Sessions ...
patrickstox
Nofollow, UGC, and Sponsored Attributes
Nofollow, UGC, and Sponsored Attributes
Ahrefs
Website Content Worksheet
Website Content Worksheet
Yo! Yo! SEO
Google webmaster tools
Google webmaster tools
ianolsonsb
Week 1 Marketing: The Art And Science Of Satisfying Customers
Week 1 Marketing: The Art And Science Of Satisfying Customers
univ
Marketing Myopia
Marketing Myopia
Roshni Menon
Definition and Examples of Marketing Myopia
Definition and Examples of Marketing Myopia
Rohan Bharaj
Marketing myopia
Marketing myopia
Shanmuga Priya Venkatesan
marketing myopia
marketing myopia
paritoshnigam
Marketing myopia
Marketing myopia
Sanjay Talukdar
More Related Content
What's hot
Google
Google
Jessica Dunbar
SEO 101 - Google Search Console Explained
SEO 101 - Google Search Console Explained
Steve Weber
Google Search Console and controlling the spam in Analytics
Google Search Console and controlling the spam in Analytics
Mickey Mellen
Data Visualization for SEO
Data Visualization for SEO
Ahrefs
React JS and Search Engines - Patrick Stox at Triangle ReactJS Meetup
React JS and Search Engines - Patrick Stox at Triangle ReactJS Meetup
patrickstox
Daftar Harga HP tERUpte
Daftar Harga HP tERUpte
Harga HP
Nofollow UGC Sponsored SEOFromHome Patrick Stox Ahrefs
Nofollow UGC Sponsored SEOFromHome Patrick Stox Ahrefs
Ahrefs
Scrape box presentation
Scrape box presentation
Elephate1
How to Use Google Search Console
How to Use Google Search Console
Boostability
Google Search Console
Google Search Console
Hekmat Sarwarzada
Google Search Console: An Ultimate Guide
Google Search Console: An Ultimate Guide
Tyler Horvath
Seoptimizing
Seoptimizing
Gaurav Vashisht
Things Google Tries To Correct For You - SMX Advanced 2019 Insights Sessions ...
Things Google Tries To Correct For You - SMX Advanced 2019 Insights Sessions ...
patrickstox
Nofollow, UGC, and Sponsored Attributes
Nofollow, UGC, and Sponsored Attributes
Ahrefs
Website Content Worksheet
Website Content Worksheet
Yo! Yo! SEO
Google webmaster tools
Google webmaster tools
ianolsonsb
What's hot
(16)
Google
Google
SEO 101 - Google Search Console Explained
SEO 101 - Google Search Console Explained
Google Search Console and controlling the spam in Analytics
Google Search Console and controlling the spam in Analytics
Data Visualization for SEO
Data Visualization for SEO
React JS and Search Engines - Patrick Stox at Triangle ReactJS Meetup
React JS and Search Engines - Patrick Stox at Triangle ReactJS Meetup
Daftar Harga HP tERUpte
Daftar Harga HP tERUpte
Nofollow UGC Sponsored SEOFromHome Patrick Stox Ahrefs
Nofollow UGC Sponsored SEOFromHome Patrick Stox Ahrefs
Scrape box presentation
Scrape box presentation
How to Use Google Search Console
How to Use Google Search Console
Google Search Console
Google Search Console
Google Search Console: An Ultimate Guide
Google Search Console: An Ultimate Guide
Seoptimizing
Seoptimizing
Things Google Tries To Correct For You - SMX Advanced 2019 Insights Sessions ...
Things Google Tries To Correct For You - SMX Advanced 2019 Insights Sessions ...
Nofollow, UGC, and Sponsored Attributes
Nofollow, UGC, and Sponsored Attributes
Website Content Worksheet
Website Content Worksheet
Google webmaster tools
Google webmaster tools
Viewers also liked
Week 1 Marketing: The Art And Science Of Satisfying Customers
Week 1 Marketing: The Art And Science Of Satisfying Customers
univ
Marketing Myopia
Marketing Myopia
Roshni Menon
Definition and Examples of Marketing Myopia
Definition and Examples of Marketing Myopia
Rohan Bharaj
Marketing myopia
Marketing myopia
Shanmuga Priya Venkatesan
marketing myopia
marketing myopia
paritoshnigam
Marketing myopia
Marketing myopia
Sanjay Talukdar
Chapter 1 introduction to marketing present
Chapter 1 introduction to marketing present
Ain Omar
Creative Thinking
Creative Thinking
Tony Yoo
Viewers also liked
(8)
Week 1 Marketing: The Art And Science Of Satisfying Customers
Week 1 Marketing: The Art And Science Of Satisfying Customers
Marketing Myopia
Marketing Myopia
Definition and Examples of Marketing Myopia
Definition and Examples of Marketing Myopia
Marketing myopia
Marketing myopia
marketing myopia
marketing myopia
Marketing myopia
Marketing myopia
Chapter 1 introduction to marketing present
Chapter 1 introduction to marketing present
Creative Thinking
Creative Thinking
Similar to Best-kept Secrets to Search Engine Optimization Success: the Art and the Science
SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011
Dennis Goedegebuure
SEO Secrets for Online Retailers Webinar
SEO Secrets for Online Retailers Webinar
getelastic
Seo Beginners Slide Show
Seo Beginners Slide Show
Tin180 VietNam
Website Marketing Seminar 2009
Website Marketing Seminar 2009
Michael Findling
SEO Web 2.0 Era - Johns Hopkins University
SEO Web 2.0 Era - Johns Hopkins University
Will Fleiss
Stephan Spencer - SEMPO Atlanta. October 1, 2010. Topic: Advanced SEO
Stephan Spencer - SEMPO Atlanta. October 1, 2010. Topic: Advanced SEO
Allison Fabella
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Dealmaker Media
Perfecting Off Page Otimization
Perfecting Off Page Otimization
Saurav Mishra
Chewy Trewella - Google Searchtips
Chewy Trewella - Google Searchtips
sounddelivery
Promoting your website_through_search_engine
Promoting your website_through_search_engine
Khirulnizam Abd Rahman
B asic seo part 2
B asic seo part 2
Sapan Kumar Shaw
Understanding & Using Search Engine Optimization
Understanding & Using Search Engine Optimization
ifPeople
Wordpress SEO
Wordpress SEO
BeFound
SEO Social Blog: SEO Training 2010 From SEOmoz
SEO Social Blog: SEO Training 2010 From SEOmoz
SEO Social Blog
Introduction to SEO
Introduction to SEO
Rand Fishkin
Seo training-2010-100818134052-phpapp02 (1)
Seo training-2010-100818134052-phpapp02 (1)
Dharmendra Patel
Search Enginge Optimization: SEOmoz
Search Enginge Optimization: SEOmoz
mbragi
SEO MARKETING TRAINING
SEO MARKETING TRAINING
princescorpio2pk1
Wordpress SEO by Lou Anne McKeefery of Be Found
Wordpress SEO by Lou Anne McKeefery of Be Found
East Bay WordPress Meetup
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
East Bay WordPress Meetup
Similar to Best-kept Secrets to Search Engine Optimization Success: the Art and the Science
(20)
SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011
SEO Secrets for Online Retailers Webinar
SEO Secrets for Online Retailers Webinar
Seo Beginners Slide Show
Seo Beginners Slide Show
Website Marketing Seminar 2009
Website Marketing Seminar 2009
SEO Web 2.0 Era - Johns Hopkins University
SEO Web 2.0 Era - Johns Hopkins University
Stephan Spencer - SEMPO Atlanta. October 1, 2010. Topic: Advanced SEO
Stephan Spencer - SEMPO Atlanta. October 1, 2010. Topic: Advanced SEO
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Perfecting Off Page Otimization
Perfecting Off Page Otimization
Chewy Trewella - Google Searchtips
Chewy Trewella - Google Searchtips
Promoting your website_through_search_engine
Promoting your website_through_search_engine
B asic seo part 2
B asic seo part 2
Understanding & Using Search Engine Optimization
Understanding & Using Search Engine Optimization
Wordpress SEO
Wordpress SEO
SEO Social Blog: SEO Training 2010 From SEOmoz
SEO Social Blog: SEO Training 2010 From SEOmoz
Introduction to SEO
Introduction to SEO
Seo training-2010-100818134052-phpapp02 (1)
Seo training-2010-100818134052-phpapp02 (1)
Search Enginge Optimization: SEOmoz
Search Enginge Optimization: SEOmoz
SEO MARKETING TRAINING
SEO MARKETING TRAINING
Wordpress SEO by Lou Anne McKeefery of Be Found
Wordpress SEO by Lou Anne McKeefery of Be Found
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
More from LaSandra Brill
Content Marketing - Mini Case Studies
Content Marketing - Mini Case Studies
LaSandra Brill
Keynote: An Inside Look at Cisco's Social CRM Strategy
Keynote: An Inside Look at Cisco's Social CRM Strategy
LaSandra Brill
Video Best Practices: Beyond the Basics
Video Best Practices: Beyond the Basics
LaSandra Brill
Gamification: The Best Kept Secret for Increased Engagement
Gamification: The Best Kept Secret for Increased Engagement
LaSandra Brill
Social Media @CiscoSystems:Our Approach to Listening & Responding
Social Media @CiscoSystems:Our Approach to Listening & Responding
LaSandra Brill
Social Intelligence Drives Social CRM
Social Intelligence Drives Social CRM
LaSandra Brill
The Cisco Social Journey Continues: From Operations to Intelligence & Innov...
The Cisco Social Journey Continues: From Operations to Intelligence & Innov...
LaSandra Brill
Listening and Responding to Your Customers and Prospects
Listening and Responding to Your Customers and Prospects
LaSandra Brill
Social Networking Conference 2010
Social Networking Conference 2010
LaSandra Brill
Social Networking Conference 2010
Social Networking Conference 2010
LaSandra Brill
Collection of Social Media Infographics
Collection of Social Media Infographics
LaSandra Brill
Cisco's Social Media Journey
Cisco's Social Media Journey
LaSandra Brill
Building a Community with Social Media and Web 2.0 - Part II
Building a Community with Social Media and Web 2.0 - Part II
LaSandra Brill
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...
LaSandra Brill
More from LaSandra Brill
(14)
Content Marketing - Mini Case Studies
Content Marketing - Mini Case Studies
Keynote: An Inside Look at Cisco's Social CRM Strategy
Keynote: An Inside Look at Cisco's Social CRM Strategy
Video Best Practices: Beyond the Basics
Video Best Practices: Beyond the Basics
Gamification: The Best Kept Secret for Increased Engagement
Gamification: The Best Kept Secret for Increased Engagement
Social Media @CiscoSystems:Our Approach to Listening & Responding
Social Media @CiscoSystems:Our Approach to Listening & Responding
Social Intelligence Drives Social CRM
Social Intelligence Drives Social CRM
The Cisco Social Journey Continues: From Operations to Intelligence & Innov...
The Cisco Social Journey Continues: From Operations to Intelligence & Innov...
Listening and Responding to Your Customers and Prospects
Listening and Responding to Your Customers and Prospects
Social Networking Conference 2010
Social Networking Conference 2010
Social Networking Conference 2010
Social Networking Conference 2010
Collection of Social Media Infographics
Collection of Social Media Infographics
Cisco's Social Media Journey
Cisco's Social Media Journey
Building a Community with Social Media and Web 2.0 - Part II
Building a Community with Social Media and Web 2.0 - Part II
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...
Recently uploaded
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Wonjun Hwang
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
Alfredo García Lavilla
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
shyamraj55
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
charlottematthew16
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
Fwdays
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
Sergiu Bodiu
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
2toLead Limited
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
NavinnSomaal
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
9953056974 Low Rate Call Girls In Saket, Delhi NCR
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
Fwdays
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
Fwdays
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Mark Simos
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
ScyllaDB
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
BookNet Canada
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
Padma Pradeep
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
Commit University
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
Addepto
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
Miki Katsuragi
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
Kalema Edgar
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
Slibray Presentation
Recently uploaded
(20)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
Best-kept Secrets to Search Engine Optimization Success: the Art and the Science
1.
Best-Kept Secrets for
Search Marketing Success Stephan Spencer, Founder & President, Netconcepts
2.
3.
Technical Optimization
4.
5.
This isn’t really
#3
6.
Nope, not yet
7.
Gone! It’s true
position was #9
8.
SEO the title
of #12 to bump it up to page 1 – it will be grouped to #2. Then link to #11 and bump it up to page 1 to knock #4 to page 2
9.
10.
11.
12.
Results estimate decreased
by 2/3rds
13.
14.
15.
16.
17.
18.
19.
Content Optimization
20.
21.
22.
23.
Link Building
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
Download now