Location, Location, Location! means more than ever with the rise of mobile devices and location based applications. Today's consumers are on the move and are making purchases using real time input from peers, mobile search results, and hot tips from others who have been there before. Come hear LA2M Founder, and Ingenex Digital Marketing CEO Derek Mehraban teach you: * How your business can take advantage of location based apps. * How to maximize your mobile search and be found when customers are ready to buy. * How to push the limits of traditional marketing and set your business apart with the latest trends in mobile marketing. * How to use Mobile and Location Tracking for your own personal use to have fun!

1. LOCATION
BASED APPS
Uncultured
Derek Mehraban
Wednesday, June 30, 2010

2. Today
•Geolocation Overview
•The Business Impact
•Location Based Apps
•How to Maximize Your Presence
•The Future
Wednesday, June 30, 2010

3. GPS
Mobile positioning
utilized for geolocation: assessing location
Location is one of the newest
frontiers which means
untapped opportunity
If you aren’t listed,
you won’t be found!
Wednesday, June 30, 2010

4. How To Be Found
Navteq Teleatlas
Leading map provider Easily report map and
Register your business listing changes
http://www.navteq.com/ http://mapinsight.teleatlas.com
Wednesday, June 30, 2010

5. How To Be Found
Bruce Clay, Inc
www.bruceclay.com
Wednesday, June 30, 2010

6. Mobile Devices
Explosion
•285 million+ mobile phones in the US
•Smartphone adoption grew 60% from 2009-2010
•76% of the people in the US use mobile web
•By 2012 mobile web usage will catch up with PC
Wednesday, June 30, 2010

7. The Business Impact
Geotagging your
business is free
publicity for you
Know who is at your
business - respond!
Interact
with
customers
Wednesday, June 30, 2010

8. Local Search
Claim your business on sites like
Google, Yelp, and Foursquare
70% of online searchers will use local search to find offline businesses.
Kelsey Group
Make sure all information is
consistent and correct
Create content that is engaging and contains
keywords you want to be associated with
67% of customers search online instead of traditional yellow page directories
Hitwise
Wednesday, June 30, 2010

9. Submit Your Business
•Google Local
•MSN Local
•Yahoo Local
•Ask Local
•Chamber of Commerce
•LA2M
•Local Organizations
Wednesday, June 30, 2010

10. Location Based
Apps
Wednesday, June 30, 2010

11. Brightkite
We want to know about
your cat, your lunch and
your ex, and we like it.
It's great
entertainment.
Cakeface Originals
Cakeface Originals
Wednesday, June 30, 2010

12. Gowalla
Wednesday, June 30, 2010

13. Around Me
Eric Kilby
Wednesday, June 30, 2010

14. Urban Spoon
Phil H
Wednesday, June 30, 2010

15. Urban Spoon “...part magic 8
ball, part slot
machine.”
Any
restaurant
Any Genre
Any
Price
Range
Wherever
you are
Claim your restaurant at
www.urbanspoon.com/e/addrestaurant
Skinnylaminx
Wednesday, June 30, 2010

16. Twitter
Your business could
have an ad on Twitter soon.
Twitter’s also working on handset deals that
would integrate the service
into certain devices right
out of the box.
Wednesday, June 30, 2010

17. Twitter Tips
Use Twitter Search to listen for your
name, your competitor’s names, words
that relate to your space.
Use 3rd party clients for Commenting on
easier managing (HootSuite, others’ tweets, and
CoTweet, etc.) retweeting what others
have posted is a great
Share links to neat way to build
things in your community.
community.
Talk about non business too!
Wednesday, June 30, 2010

18. Tweet With Your
Location Option to
geotag on
Twitter using
Google Maps
See where your
consumers are and
interact
Wednesday, June 30, 2010

19. Foursquare
Wednesday, June 30, 2010

20. Foursquare
•Over a check in per second Track who checked
•Location Updates in and leave
•Analysis tools for business owners messages for
•Interact with customers future visitors
•1.6 million users and growing
Add incentives
Teamstickergiant
Claim your business @
http://foursquare.com/
businesses/
Wednesday, June 30, 2010

21. Foursquare: How-
To For Business
Play the game with customers
Host contests, offer giveaways
Create specials for fans- free stuff, special tours
Reward the “Mayor” or fans who check in frequently
Create incentives for events
Wednesday, June 30, 2010

22. Yelp
A s o f M ay 2 010 ,
more than 32
million people
J Smith Photo
visited Yelp in
the past 30 days.
Wednesday, June 30, 2010

23. Yelp
Show off Reviews Customer messaging
Yelp offers a suite
of FREE tools
Analytics for business Upload photos
owners.
http://www.yelp.com/business
Find out who’s
Email notifications
searching you
Ron Sombillon Gallery
Wednesday, June 30, 2010

24. Yelp
“Last month, over half a million calls
were made to local businesses
directly from our Yelp iPhone App.
That's about 1 call every 5
seconds to a business as
a result of Yelp.”
http://www.yelp.com/business
Wednesday, June 30, 2010

25. Google Maps
Get your business on Google!
Local search, anywhere.
Laihui
Wednesday, June 30, 2010

26. Google Maps
Geolocation
allows for more
relevant search
1. Claim your business.
2. Advertise Locally.
3. Get Found.
Google knows where you
4. See who is nearby. are and where your
5. Communicate. potential customers
are
Wednesday, June 30, 2010

27. Google Maps
Connect @
www.google.com/places
Lars Ploughman
Grievous Angel
Wednesday, June 30, 2010

28. Facebook Places
The Game Changer
Latitude, Longitude, and Altitude date
Local Based Ads
Domination?
Wednesday, June 30, 2010

29. Takeaways
• Business Owners: Claim Your Location or Else
•Encourage Reviews- Talk Up Your Social Media
•Reward Your Customers for Check Ins + Visits
•Real Time Coupons? Offers to Entice Traffic?
•Winners? Google, Twitter, Facebook
Wednesday, June 30, 2010

30. Thank You!
Connect with Derek Mehraban
http://ingenexdigital.com
http://twitter.com/mehraban
http://foursquare.com/user/mehraban
http://facebook.com/mehraban
Wednesday, June 30, 2010