WebRTC is a new technology being developed that allows direct communications between two browsers. In this webinar, the opportunity that WebRTC represents to the telecommunications market is explored and the technology considerations are highlighted.
16. 1616
Reduces Friction
• Time to Market
• Capital Expense
• Operational Expense
• Portal Stickiness
•No clients
•No plug-ins
•BYOD
•Upgrade-free
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Empowers the subscribers to more
meaningfully connect
Emphasis on Usability
Long tail services
Vertical Market Solutions
A New Storefront
Limited Ability to Sell Additional Services
Doesn’t Understand Your Needs
Your Friends Aren’t There
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Connecting the Conversation
• Identity, security, persona
What You Are Doing
• Gaming, shopping, browsing
What Are Your Goals?
• Need a taxi
• Need product support
• Selling a bike, buying a car
Selling Value
Direct Revenue
Monetizing Information
Indirect Revenue
Moving Call Origination /
Termination onto the Web
• Unlocks new analytics
• Tracking advertising success
Dunbar’s Number
The Telephone Network is the world’s largest
social network … it just needs to be better at itfacebook
Expands Subscriber Base, Increases ARPU
20. 2020
The Caveat … Web is Different Than Telecom
Speed of Change is embraced over stability
HTML5 enables “long tail” services that can be tested, tweaked and re-launched
within days/weeks – not months/years
Facebook – New code changes are pushed regularly
Products, Applications, Interfaces, Deployments – all must react RAPIDLY
API Change
Bug Fix
Release History
Think Big, Start Small, Move Fast
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WebRTC Media “Normal” Media
Codecs
Security
NAT
Transport RTP
Data
WebRTC Objectives Different than Telecom Standards;
Aim – Telco Grade Experiences at a Low Transport Cost
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WebRTC Gateway
Signaling Interworking Transcoding Security and NAT Traversal
Addressing, Identity and Federation HTML5 / WebRTC Clients
Vertical AppsBilling and Analytics
WebTelecom
H.264
Web RTC
Gateway
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Media Consideration - Transcoding
Telecom
Architecture must support Scale, Flexibility,
Deployment Options, Speed of Deployment
Web
Transcoding
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A Transcoding Application
H.264
Web RTC
Gateway
Enterprise or Carrier
Video Conferencing Web End Point
VP8H.264
Extending Carrier or Enterprise Videoconferencing to the Web
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SIP or REST Methodology?
H.264
Web RTC
Gateway
SIP?
REST?
WebRTC - Application First and Communication Second
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SPiDR WebRTC Gateway
IMS / NGN / VoIP
Network
RESTAPIS
SIP
To the Service Provider Network:
Looks like a traditional SIP Client
To the End User:
Viewed like a communication
services web page
To the Application Developer:
Provides open web APIs for embedding
communications into their solutions
SPiDR Unlocks New Business Opportunities
Internet
Telecom Web
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Conclusion
Web RTC
Gateway
Sooner and Bigger
Exploit the Phone
Number, huge
opportunity
Compete in new markets
with compelling,
profitable services
WebRTC
Service
Providers
Business &
Enterprise
Reduced investment,
simplified business
processes
OpEx & CapEx
29. Thank You!
If you would like more
information, please contact
us at:
Greg Collins
(M) +1 650 483 6626
greg@exactventures.com
Ken Workun
(M) +1 613 799 3979
ken.workun@genband.com
Natasha Tamaskar
(M) +1 978-697-9525
Natasha.Tamaskar@genband.com