With so many smart-phones in use, mobile apps can now truly transform the customer life-cycle. The presentation covers apps which are impacting every phase of the life-cycle from awareness, loyalty, product discover, point of purchase, and customer support. Businesses have an opportunity to leverage / learn from these apps to better engage with their customers.
4. Mobile Apps – Impact on CRM Flow
- Areas of Impact
- Offers & Coupons
- Loyalty Program Management
- In-store Footfalls
- In-store Product Availability
- Real Time Product Review /
Comparison
- Point of Purchase
- Customer Self-Service
6. RuGers Covenience Store App
RuGer’s is a Pennsylvania, US‐based
convenience store chain
The App helped users to:
Locate closest RuGer’s stores and get
direc>ons from your current loca>on
Get real‐>me gas price informa>on for
RuGer’s stores
Get instant alerts about special
promo>ons and deals available at RuGer’s
stores
Redeem paperless mobile coupons sent
directly to their smart phones
Leverage loyalty card during purchase to
earn discounts on gasoline
Source: hGp://www.ruGers.com/?page_id=305
7. Cardagin
Cardagin helps local businesses stay
in business by connec>ng them with
their most loyal customers
Businesses can send daily coupons to
individual customers, using informa>on
that each user has applied to Cardagin
Cardagin helps users consolidate
their loyalty cards, accumulate status,
without the burden of carrying stacks
of paper and plas>c loyalty cards
Check for any coupons that may be
available for that business and choose
the most appealing offer to redeem
Record loyalty points to earn
rewards, and redeem rewards earned
from prior visits
Source:hGp://itunes.apple.com/us/app/
cardagin/id381051635?mt=8#
8. CardStar
Empowers merchants to push the
right offers to the right customers in
real >me via geo‐targe>ng
Provides simple tools for merchants
to load offers, coupons and incen>ves
into the applica>on
Enables customers to promote
incen>ve programs and communicate
important informa>on like product
recalls to customers
Provides a deep level of customer
analy>cs, enabling merchants to tailor
marke>ng messages and promo>ons to
mobile customers
Helps share customized merchant
informa>on to customers like contact
Source: hGp://www.mycardstar.com/ informa>on, store locators and mobile
coupons
10. Placepop
Place Pop is a loca>on‐based service
for businesses to create a loyalty
program to reward repeat customers
Businesses can create a mobile
loyalty card without needing to build
new technology
Businesses can customize their card
with logo, images, custom gree>ngs
and define card >ers (i.e. bronze, silver,
gold, etc)
The app uses a device’s GPS system
to iden>fy Place Pop par>cipants in the
surrounding area and user wish‐lists
Businesses also get access to user
demographic through ac>vity feeds,
content shared; analy>cs on other
loca>ons visited, facebook
Source: hGp://www.placepop.com/ demographics, etc
12. Placecast ShopAlerts
ShopAlerts uses geo‐fencing
technology to create a pre‐defined,
virtual space around a par>cular
loca>on
It is not >ed to any one app,
opera>ng plaborm, carrier, or device
Supports delivery of text / rich media
message tailored dynamically based on
place, day, >me, and CRM or customer
loyalty/ past purchases
Customers can opt‐in to receive
ShopAlerts messages and customize
messaging frequency and content
preferences
Provision for loca>on based
qualita>ve and quan>ta>ve reports to
support measure effec>veness of
Source: hGp://placecast.net/shopalerts/index.html marke>ng strategy
14. JiWire Compass
Locates nearest loca>on of retailer
where product is available and
concierge service to reserve product
Provides detailed informa>on
product specs (i.e. product catalogs)
and availability
Provides exact loca>on to users on
map generated in real >me with
walking & driving direc>ons based on
traffic flow
Products from over 200,000 retailers
and product manufacturers. Offers
more than 3 million unique products
across the U.S
Source: hGp://www.jiwire.com/compass
16. Google Shopper
Allows users to search for products
through image capture ( for books, cd,
dvds, games, etc) or voice ( saying the
name of the product) and also supports
scanning barcode of almost any
product
It leverages Google product search to
help users can find prices, reviews,
specs, and more
Users can find the best prices online
and buy the product from their favorite
web‐site
App allows users to find nearby
stores, then call them, get direc>ons,
Source: hGp://www.google.com/mobile/shopper/ and more
App provides users with cura>on
features to bookmark favorites and
share par>cular product details
through Facebook, TwiGer, etc
18. Starbucks Mobile Card
The Starbucks mobile payments
offering is a “touch to pay” system,
where app’s barcode communicates
with the in‐store scanner at the register
to make the payment (even without a
physical card)
Users can manage their funds, check
card balance, add addi>onal funds,
review your purchase history via the
card app
Registered cards are en>tled to
addi>onal benefits through discounts,
rewards and special perks like a free
drink on your birthday or free wifi
access using your laptop at any
Starbucks
Source: hGp://www.starbucks.com/coffeehouse/mobile‐
apps/starbucks‐card‐mobile Supports various methods to refill
card ( Visa, MasterCard, etc) and
securely encrypts and transmits user
credit card informa>on using 256‐bit
SSL encryp>on
20. Fly Delta App
Users can leverage self service to
make flying with Delta airlines more
convenient and rewarding
Users can check in for upcoming
flights, download mobile boarding
passes, select seats, and rebook
canceled or misconnected flights
Supports checking flight status,
terminal informa>on, upcoming flight
schedules, airport informa>on,
weather, etc
Provides features to manage sky
miles balance, and convenience
features for frequent travelers like
Source: hGp://www.delta.com/traveling_checkin/ "note your parking spot”
travel_>ps/mobile/iphone/index.jsp
22. About Kuliza
Kuliza is a social technology firm focused in
helping companies leverage social so4ware,
community pla8orms, mobile and cloud
compu;ng for improving business performance,
communica>on and customer engagement.
23. Our offerings
ZaSocial ZaMobile ZaCloud
Kuliza offers solu>ons for Kuliza offers solu>on to design, Kuliza offers cloud services to
designing and building social build and distribute mobile apps ensure a hassle free infrastructure
soqware and community for iOS, Android and Blackberry. to sustain your changing needs.
plaborms. Our focus areas are: Our focus areas are: Our focus areas are:
Online communi>es
Mobile CRM
Cloud consul>ng
acebook Apps
F obile loyalty programs
M loud h migra>on and
C
ocial Commerce
S obile Transi>on
M management
ocial CRM
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24. Our Capabili>es
Plan Build Manage
Strategy Design Engineering Infrastructure
Interaction Drupal, Joomla, eb app hosting
W
ocial Strategy
S
design Wordpress
Roadmap
Mobile / FB app
Visual Design Magento, Uberkart hosting
ocial Software
S
Design
esign Research Java, php, Ruby,
D Drupal, Joomla
Wordpress hosting
enior management
S iOS, Andriod,
esign
D
workshops
Prototyping Blackberry Magento Hosting
(html, css, js) development
ntegration with
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Facebook, LinkedIn
and Twitter APIs
25. Partners
Community
DigiWhirl: network of experienced community
managers
UXD
Apparatus Media: Leading bou>que UXD and
brand design firm
Technology
Beevolve: Listening plaborm partners for customer
engagement command centre
Oblong: pioneers in gesture compu>ng with tools
to transform methods of engagement
MobStac: mobile enterprise ready publishing
plaborm that help companies deliver a delighbul
mobile experience to their customers
26. Achievements
Ranked all India 10 and Asia Pacific 89 among
the fastest growing technology companies by
Delloitte
Ranked all India 3 and Asia Pacific 23 among
the fastest growing technology companies by
Deloitte
Recognized among the top 10 emerging Indian
companies across all sectors for the year 2010
by NASSCOM