How brands are using mobile commerce for engaging their world

1. How are brands using
m-commerce
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2. Scope of research
 Much of the coverage of M-
Commerce features
Foursquare, Groupon and
Facebook Places. We
wanted to see what else is
happening in the space and
how brands are engaging
consumers
 In this report, we define M-
Commerce into 2
components:
o The use of a mobile
phone or tablet to
conduct financial
transactions and
payments online
o The delivery of
information to a mobile
phone or tablet that can
facilitate a purchase

3. 5 Ways that brands are using M-Commerce
 Mobile Friendly Website
 Engagement & Loyalty
 Product Review &
Purchase
 Price Comparison
 Point-of-Sale Payment

4. Ensure a mobile friendly website
 Dunkin’ Donuts created a
mobile friendly website for
consumers who access the
internet through their
phones
 It includes local information
and deals, store information,
and integration with
Facebook and Twitter

5. Engagement & Loyalty
 Sunkist focus on building
engagement and loyalty with
consumers
 An app helps users track
calories and exercise, create
a food diary, and search
nutritional facts
 A mobile website provides
fruit-based recipes and
nutritional information and
tips

6. Product Reviews & Purchase
 Amazon’s Windowshop app
allows consumers to search
and review product prices
and features and complete
payments

7. Price Comparison
 Price Comparison apps like
Amazon Mobile and
PriceGrabber allow users to
search for a product across
thousands of retailers
 Amazon Mobile offers the
additional feature of
searching by scanning a bar
code, taking a photo or
typing or saying the
product’s name

8. Point-of-Sale Payment
 Point-of-Sale Payments is a
growing part of M-
Commerce
 The Pizza Express app
allows customers to pay for
their meal via PayPal
 Square allow consumers to
set-up a virtual tab linked to
their credit card to make
purchases through their
smartphone

9. How can brands take advantage of M-Commerce
 Create great user
experience
 Create great consumer
experience
 Incentivize use

10. About Kuliza
Kuliza is a social technology firm focused in
helping companies leverage social software,
community platforms, mobile and cloud
computing for improving business
performance, communication and customer
engagement.

11. Our offerings
ZaSocial ZaMobile ZaCloud
Kuliza offers solutions for Kuliza offers solution to design, Kuliza offers cloud services to
designing and building social build and distribute mobile apps ensure a hassle free
software and community for iOS, Android and Blackberry. infrastructure to sustain your
platforms. Our focus areas Our focus areas are: changing needs. Our focus
are:  Mobile CRM areas are:
 Online communities Mobile loyalty programs  Cloud consulting
Facebook Apps Mobile Transition Cloud h migration and
Social Commerce management
Social CRM

12. Engage your world with Mobile Apps!
Kuliza.com | sales@kuliza.com | @kuliza
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