roland.harwood@100open.com

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Open Innovation Accelerator
Sept 9th 2010

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Introducing Open Innovation
Innovating with partners by
sharing the risks and the
rewards

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Start at the End

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Why we’re better
100%Open is dedicated
to open innovation.
Our know-how
helps you co-innovate
better, cheaper and faster.

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Open Innovation Blueprint

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100% Open
Our Network and Project Partners
3M, ARUP, Astrazeneca, Astrium Ltd, Aviva, BAA Ltd, BAE Systems, Barclays, BBC,
Boots, BP, British Council, BSkyB, BT Group, Bupa, Cadbury PLC, Cambridge
University, Cancer Research UK, Catapult Venture Managers, Cobalt Corporate
Finance LLP, Copland, Crown, Deloitte MCS Ltd, Diageo, Discovery Channel
Europe, Dow Corning Ltd, Dresdner Kleinwort, EADS, EDF, ELLION Group, Glaxo
Smith Kline, Google, HP Labs, HSBC, IBM, Infineum, Intel, InterfaceFLOR, IPSO
Ventures, Johnson & Johnson, Kimberly-Clark, KPMG, lastminute.com, Lilly, Linde,
Littlewoods, Lloyds Banking Group, Logica, LSE, M&G Investments, Mars Europe,
MBDA Systems, McGraw Hill, McLaren, Microsoft, MITIE, MOD, MTI Partner, N M
Rothschild & Sons, NATS, News International, NHS, Nokia, Northgate, Oracle,
Orange, Ordnance Survey, Oxfam, Oxford Technology, Pfizer, Philips, Procter &
Gamble, PWC, Qalcom, Qinetiq, Reckitt Benckiser, RM Plc, Rothschild, Royal Bank
of Scotland Group, Royal Mail Group, Sabre Inc, Samsung Electronics, Seedcamp,
Seraphim Capital, Siemens, Solvay, SSL, Sun Microsystems, TBD Partners, Telegraph
Media Group, Tesco, Thomson Reuters, Travalex, Tube Lines, Unipart, Unilever,
Virgin, Virgin Atlantic, Vocalink, Vodaphone, Yahoo, Zag, Zurich

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2 Models of Open Innovation
Discover™ and Jam™
Discover: Jam:
• Starts with an innovation brief detailing • Starts with finding collaboration partners,
a specific unmet need often to explore a broad opportunity
• Is a competitive innovation marketplace • Is a cooperative process , with customers,
amongst customers, suppliers or users suppliers or users
• The innovation process is mediated by a • The innovation process is facilitated
Trusted Agent through a Catalyst
• Innovations are extracted through a linear • Innovations are built using an iterative
process process
• Tend to be internal routes to market (e.g. • Tend to be external routes to market (e.g.
license deals) joint ventures)

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Programme Phases
Jam & Discover
1. Plan 2. Build 3. Engage 4. Catalyse 5. Grow
x3
Build Brand
Collaborative JV
Facilitated Jams
Propositions x1
Collaboration 10-100
Development
Strategic
Planning
Filtering,
Prioritisation Pitch
Needs
& &
Analysis
Idea Evaluation
Evaluation
Community
Building
License
Launch Initial x10
and/or
Discover Submissions Innovation
Acquisition
Competition x500 Airlocks
x3

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Virgin Atlantic
VJam
Virgin Atlantic’s return on investment has been 10:1, better value than using a
commercial third party for system development, and for more radical ideas.

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Scan
Orange – OSCR Project

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Innovation is a U-Shaped Process
Explore Extract Exploit
• Find trusted new collaboration • Filter the ideas and prototype • Form new collaborative business
partners innovations arrangements
• Uncover unmet needs or spot • Build and motivate collaborative • Obtain the resources and
new opportunities for innovation teams commitments necessary
• Co-create compelling new ideas, • Create investable propositions • Coordinate production,
products or services with evidenced business plans communications and launch

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Share
McLaren and NATS
McLaren’s predictive F1 software would allow air traffic controllers to predict how
aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.

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From Discovery to Detection
Cancer Research UK OVC
600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted
candidates and 3 supported ventures generating a 25x ROI.

14. Lessons Learned
Do Don’t
• Communicate with the outside world • Overestimate your own brilliance
• Embrace your critics • Confuse hierarchies and networks
• Focus on 'who?' as well as the 'what?’ • Mange risk down to zero
• Suspend judgement • Delay through analysis paralysis
• Connect the dots – clients not cash • Support ideas in a vacuum

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Open Innovation Accelerator
“More people pooling more
resources in new ways is the
history of civilisation.”
Howard Rheingold

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Thank you
Roland Harwood
Co-Founder & Networks Partner
1 Alfred Place, London, WC1E 7EB
Phone: +44 (0)20 7438 2658
Email: roland@100Open.com
Web: www.100Open.com
Twitter: @rolandharwood