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Game Mechanics -
Driving Community Driven
        Innovation
                Kaushal Sarda

   Email: kaushal.sarda@kuliza.com
   Twitter: @ksarda
   Website: http://kaushalsarda.com
The Process of Innovation




     Source: http://www.mediawerk.ch/nerve/wp-content/uploads/2008/07/ideo.jpg
Social Media Dynamics




       Source: http://2020social.com/
Dell Go Green




   Source: http://2020social.com/
Create & Nurture a Community




           Source: http://2020social.com/
Create & Nurture a Community




        Source: http://startuplessonslearned.blogspot.com


                    Source: http://2020social.com/
Is it possible to make this
  process more engaging
Game Recipe for Blissful Engagement
                     - Epic meaning
                     - Multiple short / long
                       terms aims
                     - Appointment
                     - Recognition / Reward
                     - Progression
                     - Rapid & frequent
                       feedback
                    - Communal discovery
WoW: Collaborative Problem Solving
                    - Epic meaning
                    - Multiple short / long
                      terms aims
                    - Appointment
                    - Recognition / Reward
                    - Progression
                    - Rapid & frequent
                      feedback
                   - Communal discovery
Pandemic: Collaborative Board Game
                    - Epic meaning
                    - Multiple short / long
                      terms aims
                    - Appointment
                    - Recognition / Reward
                    - Progression
                    - Rapid & frequent
                      feedback
                   - Communal discovery
Brands leveraging Gaming
        Dynamics
Jimmy Choo Trainer Hunt
RedBull Scavenger hunt
Leveraging Gaming
Dynamics in Enhancing
    Experience
Leveling Up Students through blogs
GoSmithsonian Trek
Leveraging Game
Dynamics for innovating on
   real world problems
WWO: “World Without Oil” Game




    “ Play it - before you live it ”
Superstruct: Crowdsource the Future
Urgent Evoke: Social Innovation Game
Keep Gaming !!




   Thank You !

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Game dynamics & community driven innovation