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Using Social Media to
Manage & Motivate Staff
Adam Kruszynski @ Revolve.ca
March 25, 2013
Why this social media topic?
1.   Very effective way to engage people in
     conversation.
2.   Easy to reach lots of people really quickly and
     efficiently.
3.   Natural place to connect with someone on
     personal level.
4.   Already part of daily routine for over 70% of
     working Canadians.
5.   A lot of people don’t separate their personal
     and work lives in social media.
Using social media to manage and motivate your team
Dave Kohtala

Small Business
   Owner

Timmins Source
   For Sports
Challenges

1.   Be relevant to staff in their complex life

2.   Housekeeping for young audience

3.   Develop a positive work environment

4.   No time / money to execute
Methods

1.   Dave’s iPad / iPhone

2.   Secure Facebook Group

3.   Group posts: reminders, updates, to
     do's, and instructions

4.   View confirmations
???
• ???
???
• ???
???
• ???
???
• ???
What’s Next?

1.   Recruitment: Share "Help Wanted" sign

2.   Events: Sales / office closed / staff events

3.   Files: Training material / product info /
     admin (e.g. benefits form)

4.   Using Facebook & Twitter with customers
Brian Cox

   Web
Experience
 Director

United Way
Worldwide

@bctweets
Challenges

1.   Single plan in a huge organizations

2.   Educating staff on social media

3.   Stakeholder engagement

4.   Volunteer recognition & appreciation
Methods
1.   Facebook, YouTube, Twitter

2.   Online Engagement Conference

3.   Community recognition on Facebook

4.   The Big Tweet June 21st for
     United Way’s 125th anniversary
???
• ???
YouTube Volunteer Education




              http://www.youtube.com/watch?v=FSqIn836N7s&list=UU2NJ-h7MJ8FJ36LRIQncMSA
???
• ???




        http://www.unitedway.org/pages/2012-online-engagement-conference-resources
Using social media to manage and motivate your team
The Big Tweet
June 21
125 yrs




                http://uww.adobeconnect.com/p8luode72qg/
What’s Next?

1.   More organic community content

2.   Crisis communication

3.   PR / damage control vehicle

4.   Drive donation organically
Revolve
Just a group of talented and fun people
Challenges

1.   Shared socialization

2.   Lack of content control

3.   Engaging highly creative staff

4.   Organically showing company culture
Methods

1.   Facebook / Twitter / LinkedIn / Instagram

2.   Corporate & Staff posts / updates

3.   Socializing internal events

4.   Totally embracing industry internally
???
• ???
???
• ???
???
• ???
Revolve Summer Party YouTube Video




             http://www.youtube.com/watch?v=SLaml7ji6ME&list=UU6kYbsFaVq60C2FnL93oDzw&index=19
???
What’s Next?

1.   Grow Google Plus & Linked In

2.   Push idea sharing

3.   Client engagement

4.   Integration with website
What’s stopping us?
Common Pushback

1.   Fear

2.   Adoption

3.   Censorship

4.   Perceived Value
Common Pushback

1.   At our retail stores

2.   In client meetings

3.   Customer services phone call

4.   Corporate events
Thank You
Don’t forget the next session
CrowdFunding Your
New Business
April 15 @ 12 - 1:30 pm

Adam Kruszynski
Senior Brand Strategist | Director of Digital
Revolve | www.revolve.ca
Adam.Kruszynski@Revolve.ca
Office: 902 835 3559
Cell: 902 292 5411
About Adam Kruszynski
As an 18 year Digital veteran, Adam has had the opportunity to lead a variety of
digital projects for many worldwide brands, including Pepsi, Nissan, Unilever, SC
Johnson, RBC, and Cineplex. He’s well versed in working with digital strategy,
online media, social media, email marketing, mobile applications CRM, loyalty
programs, and retail experiences, to name a few. Since leaving Capital C in
Toronto and joining the Revolve team in Bedford, Adam has led the digital team
in implementing projects for clients like The Chronicle Herald, Source For
Sports, Atlantic Lottery, TIMBER MART, Ramar Construction, KBRS, Just Us
Coffee and many more. He has numerous accolades awards including ICE and
CASSIE awards. He has also spent several years as a professor at George Brown
College School of Design and Sheridan College, teaching Internet marketing,
web design and web development.
LinkedIn: ca.linkedin.com/in/kruszynskiadam/
Google Plus: gplus.to/adamoutsidethebox
Twitter: twitter.com/adamoutsidedbox
Email: adam.kruszynski@revolve.ca
About Revolve
Revolve is a nimble agency comprised of more than 30 extremely talented (and
likeable) professionals in a range of disciplines. We've got a reputation for
building extraordinary brands that evoke passion and emotion, penetrating
hearts and minds through brand discovery, strategy, creativity and storytelling.
We have a solid grasp on emerging trends and the role digital plays in building a
brand, telling its story and connecting with consumers. Our digital team
includes strategists, developers, designers, content creators, social media
engagers and listeners. They work hand in hand with our client service and
creative teams to ensure digital and traditional initiatives are synchronized with
brand strategy.
Website: revolve.ca
LinkedIn: linkedin.com/company/revolve
Twitter: twitter.com/revolvebranding
Facebook: facebook.com/revolvebranding
YouTube: youtube.com/revolvebranding

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Using social media to manage and motivate your team

  • 1. Using Social Media to Manage & Motivate Staff Adam Kruszynski @ Revolve.ca March 25, 2013
  • 2. Why this social media topic? 1. Very effective way to engage people in conversation. 2. Easy to reach lots of people really quickly and efficiently. 3. Natural place to connect with someone on personal level. 4. Already part of daily routine for over 70% of working Canadians. 5. A lot of people don’t separate their personal and work lives in social media.
  • 4. Dave Kohtala Small Business Owner Timmins Source For Sports
  • 5. Challenges 1. Be relevant to staff in their complex life 2. Housekeeping for young audience 3. Develop a positive work environment 4. No time / money to execute
  • 6. Methods 1. Dave’s iPad / iPhone 2. Secure Facebook Group 3. Group posts: reminders, updates, to do's, and instructions 4. View confirmations
  • 11. What’s Next? 1. Recruitment: Share "Help Wanted" sign 2. Events: Sales / office closed / staff events 3. Files: Training material / product info / admin (e.g. benefits form) 4. Using Facebook & Twitter with customers
  • 12. Brian Cox Web Experience Director United Way Worldwide @bctweets
  • 13. Challenges 1. Single plan in a huge organizations 2. Educating staff on social media 3. Stakeholder engagement 4. Volunteer recognition & appreciation
  • 14. Methods 1. Facebook, YouTube, Twitter 2. Online Engagement Conference 3. Community recognition on Facebook 4. The Big Tweet June 21st for United Way’s 125th anniversary
  • 16. YouTube Volunteer Education http://www.youtube.com/watch?v=FSqIn836N7s&list=UU2NJ-h7MJ8FJ36LRIQncMSA
  • 17. ??? • ??? http://www.unitedway.org/pages/2012-online-engagement-conference-resources
  • 19. The Big Tweet June 21 125 yrs http://uww.adobeconnect.com/p8luode72qg/
  • 20. What’s Next? 1. More organic community content 2. Crisis communication 3. PR / damage control vehicle 4. Drive donation organically
  • 21. Revolve Just a group of talented and fun people
  • 22. Challenges 1. Shared socialization 2. Lack of content control 3. Engaging highly creative staff 4. Organically showing company culture
  • 23. Methods 1. Facebook / Twitter / LinkedIn / Instagram 2. Corporate & Staff posts / updates 3. Socializing internal events 4. Totally embracing industry internally
  • 27. Revolve Summer Party YouTube Video http://www.youtube.com/watch?v=SLaml7ji6ME&list=UU6kYbsFaVq60C2FnL93oDzw&index=19
  • 28. ???
  • 29. What’s Next? 1. Grow Google Plus & Linked In 2. Push idea sharing 3. Client engagement 4. Integration with website
  • 31. Common Pushback 1. Fear 2. Adoption 3. Censorship 4. Perceived Value
  • 32. Common Pushback 1. At our retail stores 2. In client meetings 3. Customer services phone call 4. Corporate events
  • 33. Thank You Don’t forget the next session CrowdFunding Your New Business April 15 @ 12 - 1:30 pm Adam Kruszynski Senior Brand Strategist | Director of Digital Revolve | www.revolve.ca Adam.Kruszynski@Revolve.ca Office: 902 835 3559 Cell: 902 292 5411
  • 34. About Adam Kruszynski As an 18 year Digital veteran, Adam has had the opportunity to lead a variety of digital projects for many worldwide brands, including Pepsi, Nissan, Unilever, SC Johnson, RBC, and Cineplex. He’s well versed in working with digital strategy, online media, social media, email marketing, mobile applications CRM, loyalty programs, and retail experiences, to name a few. Since leaving Capital C in Toronto and joining the Revolve team in Bedford, Adam has led the digital team in implementing projects for clients like The Chronicle Herald, Source For Sports, Atlantic Lottery, TIMBER MART, Ramar Construction, KBRS, Just Us Coffee and many more. He has numerous accolades awards including ICE and CASSIE awards. He has also spent several years as a professor at George Brown College School of Design and Sheridan College, teaching Internet marketing, web design and web development. LinkedIn: ca.linkedin.com/in/kruszynskiadam/ Google Plus: gplus.to/adamoutsidethebox Twitter: twitter.com/adamoutsidedbox Email: adam.kruszynski@revolve.ca
  • 35. About Revolve Revolve is a nimble agency comprised of more than 30 extremely talented (and likeable) professionals in a range of disciplines. We've got a reputation for building extraordinary brands that evoke passion and emotion, penetrating hearts and minds through brand discovery, strategy, creativity and storytelling. We have a solid grasp on emerging trends and the role digital plays in building a brand, telling its story and connecting with consumers. Our digital team includes strategists, developers, designers, content creators, social media engagers and listeners. They work hand in hand with our client service and creative teams to ensure digital and traditional initiatives are synchronized with brand strategy. Website: revolve.ca LinkedIn: linkedin.com/company/revolve Twitter: twitter.com/revolvebranding Facebook: facebook.com/revolvebranding YouTube: youtube.com/revolvebranding