Ethical stalking by Mark Williams. UpliftLive 2024
Using social media to manage and motivate your team
1. Using Social Media to
Manage & Motivate Staff
Adam Kruszynski @ Revolve.ca
March 25, 2013
2. Why this social media topic?
1. Very effective way to engage people in
conversation.
2. Easy to reach lots of people really quickly and
efficiently.
3. Natural place to connect with someone on
personal level.
4. Already part of daily routine for over 70% of
working Canadians.
5. A lot of people don’t separate their personal
and work lives in social media.
5. Challenges
1. Be relevant to staff in their complex life
2. Housekeeping for young audience
3. Develop a positive work environment
4. No time / money to execute
6. Methods
1. Dave’s iPad / iPhone
2. Secure Facebook Group
3. Group posts: reminders, updates, to
do's, and instructions
4. View confirmations
11. What’s Next?
1. Recruitment: Share "Help Wanted" sign
2. Events: Sales / office closed / staff events
3. Files: Training material / product info /
admin (e.g. benefits form)
4. Using Facebook & Twitter with customers
12. Brian Cox
Web
Experience
Director
United Way
Worldwide
@bctweets
13. Challenges
1. Single plan in a huge organizations
2. Educating staff on social media
3. Stakeholder engagement
4. Volunteer recognition & appreciation
14. Methods
1. Facebook, YouTube, Twitter
2. Online Engagement Conference
3. Community recognition on Facebook
4. The Big Tweet June 21st for
United Way’s 125th anniversary
32. Common Pushback
1. At our retail stores
2. In client meetings
3. Customer services phone call
4. Corporate events
33. Thank You
Don’t forget the next session
CrowdFunding Your
New Business
April 15 @ 12 - 1:30 pm
Adam Kruszynski
Senior Brand Strategist | Director of Digital
Revolve | www.revolve.ca
Adam.Kruszynski@Revolve.ca
Office: 902 835 3559
Cell: 902 292 5411
34. About Adam Kruszynski
As an 18 year Digital veteran, Adam has had the opportunity to lead a variety of
digital projects for many worldwide brands, including Pepsi, Nissan, Unilever, SC
Johnson, RBC, and Cineplex. He’s well versed in working with digital strategy,
online media, social media, email marketing, mobile applications CRM, loyalty
programs, and retail experiences, to name a few. Since leaving Capital C in
Toronto and joining the Revolve team in Bedford, Adam has led the digital team
in implementing projects for clients like The Chronicle Herald, Source For
Sports, Atlantic Lottery, TIMBER MART, Ramar Construction, KBRS, Just Us
Coffee and many more. He has numerous accolades awards including ICE and
CASSIE awards. He has also spent several years as a professor at George Brown
College School of Design and Sheridan College, teaching Internet marketing,
web design and web development.
LinkedIn: ca.linkedin.com/in/kruszynskiadam/
Google Plus: gplus.to/adamoutsidethebox
Twitter: twitter.com/adamoutsidedbox
Email: adam.kruszynski@revolve.ca
35. About Revolve
Revolve is a nimble agency comprised of more than 30 extremely talented (and
likeable) professionals in a range of disciplines. We've got a reputation for
building extraordinary brands that evoke passion and emotion, penetrating
hearts and minds through brand discovery, strategy, creativity and storytelling.
We have a solid grasp on emerging trends and the role digital plays in building a
brand, telling its story and connecting with consumers. Our digital team
includes strategists, developers, designers, content creators, social media
engagers and listeners. They work hand in hand with our client service and
creative teams to ensure digital and traditional initiatives are synchronized with
brand strategy.
Website: revolve.ca
LinkedIn: linkedin.com/company/revolve
Twitter: twitter.com/revolvebranding
Facebook: facebook.com/revolvebranding
YouTube: youtube.com/revolvebranding