9 Ways To Increase Profits For Your Creative Business Case...

9 Ways To Increase Profits For Your Creative Business Case...
9 Ways to Increase Profits for Your Creative Business
The difficult thing to cope with for creatives in business is maximizing profits. When you strike out
on your own there's a lot of excitement about the freedom you will have to create and operate on
your own terms. Unfortunately, this can go downhill quick when you don't have the business nous to
back up your creative instincts.
So, how can you increase profits for your creative business and ensure your continued success?
We've put together nine ways to get you through the more challenging times (and even maximise
your profits when things are going well).
1. Your Time Counts
So, do bill your hours. There's this thought process in the creative world that you bill for the work
that's ... Show more content on Helpwriting.net ...
Think about how you can turn this into an investment. Find a neighbourhood that will increase in
value and add value to the property.
You'll also have assets (furniture, artwork, vehicles, computers, etc.) that count to your balance sheet
– these can be sold to generate revenue if necessary.
5. Leasing
If you're just starting out and you don't have the money to purchase a workspace, then leasing may
be your best option. Alternatively, if you have already purchased a workspace there may be room for
you to lease to another creative type and earn extra income to help pay the mortgage as well as other
overheads.
6. Producing Your Own Products & Services
You're a creative so you are constantly coming up with new and wonderful ideas, whether they
apply to specific projects or are inspired elsewhere. Your offering be a physical product, an idea, a
service that you offer, or even regular events on your expert subjects. Anything can be monetised
when there's a market for it.
7. Side Hustle
You can operate a side business with no relevance to your main business to provide yourself with a
much–needed boost in profits. It will require more time and effort, and employees... but if you get in
on the act with someone else as opposed to being the main operator you have a new source of
revenue.

8. Equity
As a new business, you may find other new businesses tend to offer things other than payment in
... Get more on HelpWriting.net ...

Who Is Responsible For Impact Investing? What Roles Do...
Who is involved in impact investing? What roles do they play? At this nascent stage, a spectrum of
intermediaries: government, private sector, innovative foundations and service providers, as well as
the end impact investors/funds, all play a part in the growth of this sector. Currently, there is a wide
divide in the landscape of social enterprise finance. On one side, much of the available supply of
impact investment capital is seeking a "sweet spot" where attractive financial returns combine with
positive social, economic or environmental impact. Meanwhile, there is an unmet demand from
social enterprises that are operationally and structurally ready to absorb financial support (Stanford
Social Innovation Review, Spring 2014). ... Show more content on Helpwriting.net ...
Intermediaries in this sector can be categorized into three distinct buckets: 1. Funders: These are
innovative foundations, philanthropists and high net–worth individuals who have the capacity to be
first movers as well as provide grant and first loss capital during the early stages of the social
enterprise. This group not only brings funding to the sector, but can also help investees with
technical assistance in the form of operational and organizational capacity, and access to their
networks. Through their actions they can help the enterprise to become financial viable and scale its
operations. They can also harness and influence non–traditional sources of capital, such as venture
capital and private equity for investment in the sector. Example: The F.B. Heron foundation is an
innovative foundation in the United States that is playing a significant role in the development of the
impact investing sector. In their 2011 Foundation Strategy, F.B. Heron declared a move to deploy all
their assets towards mission. Over the past three years, F.B. Heron has evolved from a solely grant–
making approach, to making a combination of grants and investments in the form of patient capital.
Patient capital is generally defined as an investment in an early–stage enterprise that can provide
both a social as well as a financial return. F.B. Heron is making program–related investments

Jumpstart Our Business Act Case Study
Introduction Before 2008, the financial services industry experienced record growth and companies
leveraged their portfolio to take more risk. One of the largest failures in financial services was the
2008 collapse and bankruptcy of 158–year–old Lehman Brothers. Bear Stearns, Merrill Lynch, and
Lehman Brothers had poor credit risks and loose liquidity requirements as did most companies
during this period. The difficulties in the housing market led to an aggressive number of mortgage
defaults and created a catastrophic scenario. The financial services model needs repair, and the
enactment of the Jumpstart Our Business Act (JOBS Act) signals a new era of alternative financing.
Group Capital is a registered broker–dealer which can be better understood by analyzing the
business environment and sustainability of crowdfunding, examining the required internal resource
and communication methodologies, exploring crowdfunding companies public image or response to
governmental challenges, and scrutinizing the governments impact and the external support to
combat the regulations. Business Climate Over the last 100 years, there have been instances of
financial crises, and lawmakers imposed more rules and regulations on brokers–dealers. After the
Great Depression, lawmakers ... Show more content on Helpwriting.net ...
will experience rapid growth as a result of regulatory changes stemming from the JOBS Act. The
procedures and resolutions are finalized, and an influx of market participants will occur sometime in
the second quarter of 2016. Companies are desiring to offer equity crowdfunding need to develop
their internal resources to address the additional burden. Risk reduction measure become the focus
of the SEC and those rules are frequently evolving (Sigar, 2012). Because of the inherent risks of
startups and the intangible nature of the offerings, providing educational materials and reviewing
suitability questionnaires becomes a

Financial Performance of National Bank of Ethiopia
UNIVERSITÀ DEGLI STUDI DI BERGAMO
FACOLTÀ DI ECONOMIA
Corso di Laurea in MASTER IN MICROFINANCE Corso di MLaurea in MASTER IN
MICROFINANCE Classe n. 2007/2008
Università Degli Studi Di Bergamo
Financial Performance of National Bank of Ethiopia Workers' Savings and Credit Association with
special emphasis to adjustments (NBE WSACA)
Relatore:
Prof: Jacob Yaron
Prova finale di Gebeyaw Aychile
NOME COGNOME
Matricola n.
1004704
ANNO ACCADEMICO
0
Financial Performance of National Bank of Ethiopia Workers' Savings and Credit Association
with special emphasis to adjustments (NBE WSACA)
By Gebeyaw Aychile
Research Paper Submitted to the State University of Bergamo In Partial Fulfilment of the
Requirement for the ... Show more content on Helpwriting.net ...
28 5. Financial performances of NBE WSACA ........................................................................ 29 5.1
Adjustments of Financial Data ....................................................................................... 33 5.2 In–
kind subsidy adjustment........................................................................................... 34
2

5.3 Inflation Adjustment for true performance ..................................................................... 38 5.4
Adjustment for loan loss allowance................................................................................ 38 5.5
Adjusted financial statements ......................................................................................... 40 5.6 Ratios
and analysis ......................................................................................................... 44 5.7 Subsidy
Dependence Index of NBE WSACA ................................................................ 53 5.8 Comparison to
the peer group/ Benchmarking ............................................................... 56 6. Conclusion and
Recommendations .................................................................................. 58 7. References
........................................................................................................................ 61
3
Acknowledgements
Primarily I would like to acknowledge the valuable comments and suggestions made by

Issue Brief On Net Neutrality
Issue Brief on Net Neutrality Background Information The Federal Communications Commission
(FCC), which is a formal policy actor (Kraft and Furlong, (2015), has faced numerous challenges in
resolving the difficulties involving Net Neutrality. Jamison and Layton state that "In 2005, FCC
adopted an Internet Policy Statement consisting of four consumer–centric guiding principles, also
referred to as the Four Freedoms to ensure that broadband networks are widely deployed, open,
affordable, and accessible to all consumers. When the agency attempted to apply these rules in 2008,
the DC Circuit rejected the FCC's decision on jurisdictional grounds. These principles could have
been successful if the FCC could have administered this policy. In 2010, the FCC's second attempt
was a light–handed, multistakeholder approach for addressing net neutrality issues. In 2014, the DC
Court again reversed the FCC on jurisdictional grounds (Jamison & Layton, 2016). Problem There
are four serious problems regarding US net neutrality policy to date. One is a market muddle
problem that offers the same level of internet services while disregarding the differences in
competition, geography, customer type, services, etc. These actions result in hindering
advancements by causing undue analysis and aggressive injunctions on positive consumer
protection services. The next problem is an overkill problem because net neutrality rules force
internet service providers from offering service features. Providers

Essay about Pros and Cons of the Private Insurance Industry
1. Introduction
Extreme weathers, such as storm, floods, heat waves, drought, glacial retreat, have suffered human–
being and threaten the life, properties and economies for a long time. In recent years, a significant
increase is observed in the extreme weathers, such as the number of heavy precipitation events,
more intense and longer drought/heat waves as a consequence of anthropogenic influences (IPCC,
2011). In particular, intensification of extreme precipitation is likely to lead extreme coastal high
water associated with an increase in mean sea level. On the other hand, there might be positive
results from global warming, such as improved agriculture in some high latitude regions
(Mendelsohn, 2006), but economic losses from weather– ... Show more content on Helpwriting.net
...
This essay focuses on the impacts and challenges of private insurance industry in growing weather–
and climate–related disasters. Unsurprisingly, private insurance would avoid the financial loss and
withdraw its coverage of vulnerable areas. However, insurance mechanism can bring various
benefits in terms of loss and damage associated with natural disasters and increasing efforts for
equity in the industry in the world. I shall illustrate the benefits of insurance mechanism and a wide
range of activities that the industry has worked on, and the potential of a contribution to the
international aid programme as a challenge in the future.
2. Insurance mechanism
What is insurance?
There are a wide range of surrounding risks in activities for individual and companies, such as
government finance regulations, ISO certification, IT security, compliance, increasing in natural
disasters and infectious diseases, and so on. A failure of the risk management could cause a huge
financial loss, a bankrupt or a degradation in the reliability. Therefore, the world has invented
various risk management mechanisms. There are three main existing risk management schemes to
guarantee to meet specified costs for individual, companies or organizations (Freeman and
Kunreuther, 1997). One of the schemes is government benefit program. Damaged citizens or
companies are benefited by the local council or government financially. While it provides

Varieties of Capitalism Essay
Introduction
Due to the rapid process of globalization, the issue of whether socio–economic institutions and
policies are converging or diverging across different nations has become controversial. Various
literatures on comparative institutional studies has been developed, in which the Varieties of
Capitalism approach by Hall and Soskice (2001) is one of the most significant concepts that is being
widely discussed. According to Hall and Thelen (2005), the 'varieties of capitalism' is a firm–
centered approach where firm is placed as a key actor and is being considered relational. It
emphasizes the concept of institutional complementarities, which '...one set of institutions is
complementary to another when its presence raises the returns ... Show more content on
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Institutional Complementarities
The concept of institutional complementarities revolves around the notion of the idea that 'the co–
existence (within a given system) of two or more institutions mutually enhances the performance
contribution of each individual institution' (Deeg, 2007. P.611). Hopner (2005) argued that the idea
of complementary implies that different spheres of institutions could only be combined in a number
of ways in order to be effective, which enhanced the theory of the existence of various types of
capitalisms. Hall and Soskice (2001) identified these differences in the varieties of capitalism
literature and then classified economies into liberal market economies and coordinated market
economies, each with its unique institutional complementarities.
The United Kingdom representing LME
Under the VoC framework, economies of various nations are mainly being classified into either
liberal market economies or coordinated market economies. According to Deeg and Jackson (2008),
market competitions and hierarchies are the main ways for firms to coordinate activities with other
spheres in liberal market economies. The supply and demand for products is determined by price
movements in the markets to obtain equilibrium, where market exchanges are conducted in an arm's
length with formal contracting. With stock market financing being the major way to obtain funds,
the financial systems of LMEs operate mainly based on information that are

Professional Critique: Bus Stop
Bus Stop
By William Inge
Directed by David Schweizer
Bus Stop written by the playwright William Inge was performed on Tuesday December 4th at
Centerstage, the State Theatre of Maryland. The production explained the transformation and
change of the characters throughout the show. Directed by David Schweizer, all the elements of the
production came together to form the concept of transformation. The production of Bus Stop grasps
the relevance of individuals finding themselves. Not only does the physically abusive cowboy find
himself, but the young café waitress finds herself through the fragility of the human heart that lies
deep within the characters. These characters continue living and moving forward in their feisty,
courageous ... Show more content on Helpwriting.net ...
Costume designer, Clint Ramos tied the actors to their characters simply by how they were robed.
Bo and Virgil's costumes showed us that they were cowboys as soon as they stepped foot on the
stage, along with Grace and Elma's pink dresses and white aprons as they worked in the café the
whole production. Overall, the message shared from the production of Bus Stop set the
transformation of characters against reality. Directed by David Schweizer and written by the
playwright, William Inge, this production really hits home on how people are and end up after
change and transformation. The elements of the production really help enhance the actor's
performances and move the play along together as a

Music as a Stress Reliever
They say music is one of the biggest stress relievers while acting gives you a chance to engulf
yourself into a character and be someone else for a change. Together these two create Musical
Theater, possibly one of the best two combinations known to man. Musical Theater is a worldwide
form of entertainment that has been around since ancient times and exhibits emotion through a
series of acts which include singing, dancing and scripted acting. Different areas of the world follow
unique storylines which are relevant to their past and current events. The beginning of Musical
Theater dates back to ancient times and originates mainly from the Romans, Greeks and Natya
Shastas and interestingly enough, it also dates back to The Harlem Renaissance Era. In the third BC
Roman comedies began to include dance and music. The Romans attached metal slabs to the bottom
of their shoes helping them to dance better. These shoes were called Sabilla shoes which now have
evolved into tap shoes. In the fifth BC ancient Greeks followed in the Romans footsteps by
including dance and music into their theatrical plays. PARAGRAPH ABOUT ROMAN
RENAISSANCE ERA Later in the twelfth and thirteenth centuries, religious dramas with chants and
poetic lines transformed slowly into musicals as they began to add music into the dramas. In the
1700s ballad and comic operas, which were considered early Musicals, grew in popularity
throughout Britain, France and Germany (TheatricalMusical.com). While Musicals

Red Bull
1. INTRODUCTION 3
2. THE CUSTOMER–BASED BRAND EQUITY 3
2.1. SALIENCE 3
2.2. PERFORMANCE 4
2.3. IMAGERY 4
2.4. JUDGMENTS 5
2.5. FEELINGS 5
2.6. RESONANCE 5
3. BRAND POSITIONING 6
3.1 MENTAL MAP 6
3.2. BRAND MANTRA 6
3.3. BRAND ELEMENTS 7
4. BRAND COMMUNICATION AND PATENTING 7
4.1. EVENT MARKETING AND SPONSORSHIP 7
4.2. PROMOTIONS AND PERSONAL SELLING 8
4.3. CELEBRITY ENDORSEMENT 8
4.4. ADVERTISING 9
5. SOURCES OF BRAND EQUITY 10
5.1. BRAND AWARENESS 10
5.2. BRAND IMAGE 10
5.3. BRAND VALUE 10
5.4. BRAND STATURE 11
6. BRAND ARCHITECTURE AND BRAND EXTENSIONS 11
6.1. BRAND POSITIONING 11
6.2. BRAND ARCHITECTURE 12
7. MANAGING THE BRAND OVERTIME 13
7.1. REINFORCING BRANDS 13
8. CONCLUSIONS 14
9. SOURCES 15
1. ... Show more content on Helpwriting.net ...
2.3. Imagery
Red Bull is not differentiated by gender, race or income, but does position itself as young, sporty
and dynamic. It is also perceived as the market leader. The brand is not associated with a type of
distribution channel, but does insist on usage situations – anytime, anywhere, for any situation (see
advertisement A in Appendix 1).

We evaluated the brand personality using the five dimensions sophistication, competence, sincerity,
excitement, and ruggedness on a scale of 1 to 5, 1 being the lowest score on that dimension. As we
can see on the chart, sophistication and ruggedness have lower scores, while all other dimensions
achieve high grades. Red Bull is especially perceived as exciting and competent through its
sponsoring of events (see advertising B and C in Appendix 1). Red Bull does not emphasize
associations to its history or the country in which it is produced.
We can affirm that Red Bull has strong, favorable and unique brand associations, such as the
dynamic and fun association, the typical taste and energy provision feature, and the competence
perception due to its market leader position.
2.4. Judgments
The overall evaluation of the quality of Red Bull is very positive. The brand is very familiar,
customers believe it is of good quality and have a strong purchase intent. As Red Bull is still
growing, will can safely state that customers are mostly satisfied and repurchase the product.
The brand is highly credible due to a strong perceived

The Ozark Actors Theatre And Their Mission
APPLICATION OF THEORIES When looking at the Ozark Actors Theatre and their mission, in
general, they relate to the supply–side theory as to why they exist. The supply side theory "attributes
the existence of nonprofit organizations to the vision and initiative of individuals who have created
and built them" (Worth, pg. 50). Additionally, the organization also exists as a common good, "one
that cannot be consumed alone by an individual nor are they an interest or benefit to all people"
(Worth, pg. 52). This is true as OAT provides community theatre in a rural area, but it is not a
service that is of interest to the entire community. On the contrary, Missouri Nurses Association acts
as a gap filler to provide their members goods and ... Show more content on Helpwriting.net ...
All other associates are volunteer based whether they reside on the board or not. Members of the
board are actively involved in programs and shows associated with OAT. In terms of their marketing
level, OAT is in Stage four of their life cycle. They have an active website, Facebook page and
recently added a Twitter and Instagram account. They often send out email blasts, place ads in the
paper about upcoming events, submit press releases to larger area newspapers and send out rack
cards on all large shows. Missouri Nurses Association is firmly in stage four or Produce and Sustain.
Jill Klienthermes is a well–rounded individual and is the CEO of MONA. The organization is at its
peak with four full–time paid staff and one full–time lobbyist. MONA offers well–designed annual
events for its members and offers education and advocacy through its programs. In addition, they
have a well–defined strategic plan and sophisticated marketing materials that include the publication
The Missouri Nurse that is published two to three times a year. Their fundraising is stable and their
yearly conferences and membership fees provide a steady source of income. BOARD
GOVERNANCE The board governance of the Missouri Nurses Association is one of an elected
board. A nomination committee seeks qualified names and who are willing to serve and prepare the
ballot of at least two nominees for each position needing filled. Terms are for two years or until

Waiting For Guffman
These past two weeks, while the theatre has been relatively calm, I chose three different pieces of
media in order to delve further into my theater knowledge. The first of which is "Waiting for
Guffman", a mockumentary on the beginning of a theater company in Blaine, Missouri. The town's
resident director, Corky St. Clair, and the amateur cast of a corny small–town musical production go
overboard when they hear that Mr. Guffman, representative of the prestigious New York based
Oppenheimer Organization, will be in attendance. This film was a suggestion from my mentor, Ms.
Hawkins, because it relates to many of the experiences I've had in my third space. For example, the
cast have to go around town promoting the show in order to get people to ... Show more content on
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It is tough to not be your biggest critic, but it is better to leave that job to others. Also, actors should
treat auditions like rehearsals, as if you already have the role and are going to rehearsal. Apparently
this is a commonly used tactic that many actors use to keep calm in an audition setting. Another tip
was that if you risk failure, you can make truthful discoveries about yourself or a character. Failures
become the struggles that lead to success; the word, failure, carries more weight than it should, and
most failures are actually setbacks. The only time you truly fail is when you quit because you
become incapable of success. The final piece of advice that I found helpful was to find other
creative outlets. In a field like acting, the majority of the job is going to auditions and waiting.
Therefore, it becomes imperative that you find ways to use your creativity, rather than waiting
around for someone to give you a part. Writing your own material can showcase yourself well,
especially if you do not have representation. It is ok to get a little lost, to ask yourself deep
questions, and to not have all the answers. What matters most is that you never lose sight of your

Integrated Marketing Communications Is Defined As A...
According to Ang (2014), Integrated Marketing Communications is defined as a research–based,
audience–focused, communication planning process that aims to execute a brand communication
program over time and this is achieved by coordinating different communication disciplines and
integrating the creative content across different media. The aim is to achieve short–term financial
gain and long–term brand equity. Since IMC is all about using different Media vehicles, the most
effective one is Television; such as Reality television shows which has many benefits and
contributions especially when it comes to creating a successful brand. There are two reality
television shows that has been analysed from the first part of this assignment and they are: Keeping
up with the Kardashians and My Kitchen Rules, which I will then discuss how it relates to branding.
Brand equity is important to create and maintain as it is an intangible asset of added value as well as
goodwill that will then result from the favourable image, impressions of differentiation and the
strength of consumer attachment to brand name, company name or trademark. The stronger the
equity the better it positions the company as well as its brand which is only often reinforced through
advertising or even sponsoring. For example, Breville appliances command good quality kitchen
appliances and represents higher price than the other brands as it is being used by the contestants of
My Kitchen Rules. In other words, it is the

Should Managers or Business Owners Be Able to Exercise...
Employment Relations Individual Essay Should managers or business owners be able to exercise
their managerial prerogative without interference from the other actors in the employment
relationship? Number of Words: 1304 In the modern time, managerial prerogative is an essential
system for most society's managers or business owners to run their business, managerial prerogative
which is defined as the right of managers or business owners to make decision about all aspects of
their business without interference from government, workers or union. Employees seek to resist
managerial control over organization of work. In a circumstance, while in the specific function of
management of remuneration, managers or business owners should be ... Show more content on
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Another actor of employment relationship is union, defined as "a continuous association of wage
earners for the purpose of maintaining or improving the conditions of their working lives" (S&B
Webb, 1898). The function of union which is let workers join together to organise a union and the
union which can empower them in the employment relationship. Union also is "legitimate voice of
employees" in bargaining with employers (Nankervis et al, 2005, p.555). Unions like Queensland
Teachers Union, Transport Workers Union, Queensland Public Sector Union have been successful in
Australia in achieving improved wages and working conditions for employees. People join the union
is because of their dissatisfaction with economic aspects of the job, a desire to influence the work
environment and also believes that benefits of unionism outweigh the expected cost. According to
the case, it shows that health union are battling to secure next year's pay rise for nurses against a
background of public sector cuts. Moreover, in the case, Snow (2009) believes that the union it is
appropriate that staff are rewarded through training and pay where there are significant
improvements in quality and services.(p 7).Unions have previously called for staff to be rewarded
for efficiency savings, but employers have been reluctant to introduce such measures. (Snow, 2009,
p.7). From this we can see that union also pay an important role on involvement of managers and
business

Energy Management And Solar Related Business Opportunities...
.2 Previous Studies
Sustainable energy
Solar energy: This study was made by (Heikki Keskiväli,2013) Flexible energy management and
solar–related business opportunities for households in Finland
The purpose of this study is to raise the comprehension and have more knowledge on the flexible
energy management that is associated to business models and chances for households in Finland,
however at once implementing solar power generation into the equation. The main concentration
will be on the demand capabilities, hourly consumption and solar production analysis of households
in Finland ,however other countries like Southern European have also covered for comparison.
Moreover, for fundamentals various models are deliberated, besides which sensitivity on investment
analysis are conducted with choices of realistic scenario. In Finland business opportunities does
exist but however, until now still no attractive returns. Base case analysis demonstrated internal
rates which are among–3,0 % and –1,6 % , this is without demand response benefits, and internal
rates of return among–0,8 % and 0,3 % with them.Therefore, demand response had a really
important positive effect on the returns of an investment during regulation trading activities and
solar production self–consumption maximisation.
This study was made by (JOSEPHINE MUSANGO,2013)
TECHNOLOGY ASSESSMENT OF RENEWABLE ENERGY SUSTAINABILITY IN SOUTH
AFRICA
This study has created a framework that incorporates a technology

Diversity In Theatre
Diversity in Theatre
Theatre has evolved over the many years. As it has grown, it moved to include more diverse
performers, crew, producers, and audiences. This is an exploration of the expansion of diverse
theatre.
Western Theatre as an artform began as religious rituals in ancient Greece. Formerly, only men
could become actors, women being typically played by men or boys. In Ancient Roman and
Medieval theatre women were allowed occasionally, but not often. In the 17th Century opera
became prevalent, which began to include female singers. Behn was the first professional woman
writer in English literature, best known for her plays and her novel 'Oroonoko'. Which led the way
for female playwrights. Females began to slowly but surely make ... Show more content on
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population were African American, and Immigrant population was 14.4% of the population. By
2011, 12% of the population was African American, 6% Asian American, and 16.7% Latino and
Hispanic. As with everything, theatre matured to include these populations. In Dahomey in 1903
was "the first full–length musical written and played by blacks to be performed at a major Broadway
house."
Throughout the 20th and 21st centuries, many productions with prominently non–white casts have
become widely popular, including Miss Saigon, which won 7 Tony's in 1991, In the Heights which
won the Tony for Best Musical in 2008, and Hairspray, which also received a movie adaption.
Although many of these musicals focus mainly on issues involving race, and are historically non–
white. Recently, "color blind casting" has grown. Defined by the Actors Equity Association as
"nontraditional casting" and also known as "integrated casting," It is the practice of not considering
an actors race or nationality while casting. Rising in popularity due to the success of Hamilton,
which casts actors of all races as white historic figures, for example, mixed race actor Daveed Diggs
as French military officer Marquis De Lafayette and founding father Thomas

The Impact Of Broadening The Base Of The Gst But Keeping...
What would be the impact of broadening the base of the GST but keeping it at the current rate of
10%? The Howard Liberal Government introduced the Goods and Services Tax (GST) in 2000, as
part of the A New Tax System (ANTS). It currently exists as 10% consumption tax on most goods
and services sold or consumed in Australia with notable exceptions on fresh foods, education and
health. In a radio interview, former PM John Howard explained his preference for minimal
exemption and the necessity to pass the bill through senate required the government to negotiate
with the Australian Democrats (Reynold 2000). In its current form, the GST has bipartisan support
due to its relative success. Recently the need for more revenue for States to ... Show more content on
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Broadening the base of GST will also be compared to raising the rate of GST.
Current Policy Analysis and Evaluation:
When evaluating our current system, the difficulty to isolate effects of the GST from the other
changes in tax in ANTS shouldn't be underestimated (Valadkhani 2005). Former treasurer, Peter
Costello (2010), points out how the introduction of the GST was used to replace existing wholesale
sales taxes, and coincided with the removal of other inefficient state taxes and duties, and a personal
income tax rate cut. To address concerns for lower income earners, the government simplified the
family benefits program and provided private health insurance premium rebates (Costello 2010).
Although perceived as a regressive tax, the combination of the GST (and compensation for equity)
and progressive income tax, resulted in a relatively balanced redistribution system for the period
between 1994–2002 (Warren, Harding & Lloyd 2005 cited in Nguyen 2016, p. 108). GST tends to
considered by economists as one of the more efficient revenue raising tax (Nguyen 2016).
Internationally and domestically, there is a push by economists to shift the tax mix towards
consumption taxes away from the more distortive income and company tax (CPAAustralia 2015;
OECD 2014). Currently Australia's GST base of 47% of Goods and Services is less than the OECD
average of 55% (Nguyen 2016). These

Constitutional Law Assignment 2011
Outline: The purpose of this paper is to Advise Allan, Belinda and CareFree Pty Ltd as to the
constitutional validity of the Medicinal Cannabis Act 2011 (Cth) (MCA) in terms of whether its
provisions apply to them under the trade and commerce power s 51(i) and as to whether the MCEA
(Medicinal Cannabis Export Authority) is constitutionally valid in light of the separation of judicial
power doctrine. This paper begins by analysing the validity of MCEA. In doing so the paper not
only confers to the characterisation of the laws under the trade and commerce powers of s 51(i), but
also includes the implied incidental powers and the doctrine of principles of separation of judicial
power. There after it advises Allan, Belinda and Carefree Pty ... Show more content on
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Therefore in the given impugned law, the MCA is related to the trade and commerce with other
countries, the character of the law, even though not all of them, does fall under the enumerated head
of power Commonwealth Constitution s51 (i). Therefore the given Act is valid in terms of its
character, as it affects the trade and commerce of cannabis for the purpose of medicinal use.
Sufficient Connection with head of power: The third step in determining the validity of the
impugned law is to ask whether there is a sufficient connection with the head of power. That is how
close the connection is between the impugned law and the heads of power. Sufficient connection
with head of power fairly described as a law "with respect to" a head of power. Next step is how
close a connection needs to be? This is answered in Re Dingjan: Ex parte Wagner that "connection
need not be close, but must not be too 'insubstantial, tenuous or distant'. As in the given head of
power, is the power to legislate with respect to trade and commerce the words "with respect" ought
never to be neglected in considering the extent of power conferred. Therefore in the given impugned
law, trade and commerce of cannabis is under the powers of the given head of power,there are
certain characters such as aerial spraying, licensing arrangement and other restrictions that seem to
be outside the scope of the given head of

Essay On Being A Stage Manager
Next on my list was a regional stage manager, Ruth Kramer. Ruth is based out of New York,
however her last job was in Pittsburgh. As of right now Ruth is "between adventures" as she so
cheerfully put it. However, the last show she worked on was Equus. Equus was a big show, and the
hardest part was keeping the actors' safe. The men played horses, so they had horse masks and
hooves which made it difficult to see and walk around on stage. As for Ruth, the hardest part was
learning the text and material, because this show was about psychology so she had to research to
fully understand the production. Besides that, she said that everything else went well during the
show. However, her director decided to leave for a week instead of the 2 days ... Show more content
on Helpwriting.net ...
The longest she has been without work will be 4 months, which would be from this November to
February 2018. Although she is on the board for Actors Equity Association and is a part of 10
committees she does not need a retail job while she is between jobs. She thinks if you cannot go a
few weeks or even months with our having a job than this is not a business you should be in. Ruth's
advice simply boiled down to you have to absolutely love it if you want to do it. She said this, "there
is influx of stage managers and an outflow of jobs". If you find out when you start you are not good,
do not do this as your job. And lastly if you choose to do this you have to be able to want to stage
manage anything. After talking to Ruth, it was put into perspective that I cannot have any doubts
about being a stage manager. My last interview was with a Halloween Horror Nights stage manager,
Madalyn Musser. Madalyn was an assistant stage manager on the Bill and Ted Show at Halloween
Horror Nights this past season. She also oversees certain sections of entertainment for holiday
events at Universal. She said the hardest part of working at Universal as a whole is the politics. The
environment is very competitive, you always have to do your best to be put on another event. The
easiest part is making great connections, because the more shows you work the more people will
recognize you. Madalyn, along with every other stage

Diet Coke And Pepsi Slogans
A BRAND AUDIT Table of Contents Introduction: 3 Brand Inventory 6 Brand Elements: 6 Diet
Pepsi and Pepsi Company Profile (appendix)– (To be added) 9 MARKETING MIX: 9 Product
Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference
between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15
Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold
for five cents a glass at a pharmacy would grow up to be one of the most recognized brands in the
world. On January 31, 1895 the Coca–Cola trade mark was registered and a mere two years later it
had setup syrup plants in more than three different American ... Show more content on
Helpwriting.net ...
Packaging The packaging of Diet Coke is not differentiated from that of Coca Cola original in any
aspect but the color – to stress on the fact that it is just as good and tasty as Coca Cola, but lighter
(that's where the silver color plays its role). Diet Coke is available in all Coca Cola different
packaging: in cans, bottles, as well as family size bottles. Slogan Since 1982, Diet Coke had 14
different slogans that revolved mainly around taste and lifestyle. The slogan "Just for the taste of it!"
was their start off in 1982, however it kept making it back in the years 1986, 1995, and is also their
current tagline. As mentioned earlier, these elements contribute to any product's brand equity at
almost every stage of CBBE model. This part will examine the how brand elements of Diet Coke
and Diet Pepsi contribute to their different brand equities. At the stage of salience, Diet Coke's name
and logo increase the depth of brand awareness because it's easy for people to recognize and recall
it. Moving on to the performance stage, style and design are very important performance dimensions
for many products. This is represented in the packaging of Diet Coke which is the same kind of
packaging (i.e. cans, bottles, and fountains) for all Coca Cola's carbonated beverages. It is
convenient, easy to use, and product

Compare And Contrast Apple Is A Successful And A Less...
This report aimed to make comparison between a successful and a less successful brand portfolio. I
have chosen Apple as a successful brand and Nokia as a less successful brand. Apple is a renowned
brand name all over the world, and the products of Apple are so popular among the electronics
lovers. Consumers recognize the Apple brand as a symbol of trust as well as reliability. Apple is a
U.S based company, and now by revenue it is the largest information technology company in the
world which is approximately 233 billion. In 1976, the company was established by Steve Jobs,
Steve Wozniak, and Ronald Wayne. On the other hand, the brand name of Nokia has lost its
credibility recently. Nokia is a Finnish multinational information technology company. About ten
years ago, the products of Nokia were so popular in Europe, Africa, and Asia. However, in recent
times Nokia has lost its market share significantly. People have less faith ... Show more content on
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Brand image is consumers' perception about a brand which is reflected by the brand association held
in customer memory. Brand association contains the meaning of the brand for the consumers.
Unique brand image is essential to be a successful brand. Some important brand associations of
Apple are user friendly, lifestyle, educational, cool, creative, nice graphics, innovative, emotional
benefits, desktop publishing. These brand associations come to mind of consumers when they think
of Apple branding. Through breakthrough products as well as skillful marketing, Apple has been
able to achieve strong, favorable, and unique brand image. Some commonly mentioned associations
for Nokia are look, professionals, Bluetooth, Infra red, PC integration, technology demanding
people. The brand associations of Nokia are good but they are not effective enough to create
emotion in the mindset of consumers. Consequently, Nokia failed to create rich brand image in
comparison to

Business Proposal For Introducing Investcorp Into The...
The White Paper outlines a business proposal for introducing Investcorp into the Swiss market that
can offer the company an expansion in their sales, marketing, and clientele. Investcorp is a
multifaceted company that deals with various corporate investments, real estate, alternative
investment solutions, and credit management. The company has excelled in catering and serving
private clients wealth and assets with institutional clients such as Tiffany & Company. Our purpose
and objective is to illustrate how investing in Switzerland is not only compatible but profitable for
the company. Switzerland is one of the world's wealthiest, modern, and stable economies with one
of the smallest taxation fees within the international market. The ... Show more content on
Helpwriting.net ...
In regards, to the size of the investment we would estimate that they should spend anywhere from
$550 million to $1 billion to startup their business in Switzerland. This is based off the fact that in
2007 they raised $750 million to invest in new middle markets in North America and Europe, and
they also raised $1 billion in a Gulf Opportunity Fund in 2013. These findings demonstrate how the
company was willing to raise and invest money because they see the significant return on
investment for their company. Additionally, in 2008 their tech fund actually put $500 million into
other tech firms to help them globalize. The fact that Investcorp currently manages approximately
$21.4 billion in assets, their tech has been able to gain twice (return of investment) of what the
company originally invested. Based on this information we can estimate the company can see a
return investment of $2 billion to $3 billion entering the Swiss market.
The corporate social responsibility for Investcorp is to assess and take responsibility for the
company 's effects on environmental and social well–being. Switzerland is one of the countries that
holds companies responsible for environmental well–being. The Swiss government imposes their
economic actors to assume their responsibilities towards society. This means that the government is
reinforcing the position of Swiss enterprises in terms not only of their competitiveness but also with
respects to the part they perform in

Edward Bernays 'Organizing Chaos'
Edward Bernays: From Propaganda, "Organizing Chaos", "The New Propaganda, and "The New
Propagandists"
Bernays begins Propaganda by convincing the readers that there is some invisible power that
controls our thought. In the first chapter, "Organizing Chaos," the author implies the audience of his
book many times. First, he mentions, "The American voters soon found that without organization
and direction their individual votes . . . would produce nothing but confusion" (10). It shows that the
context is mainly in America and the audience are the American people in the time that the book was
published. Moreover, there is a long list of organizations or groups that show how people are
separated; most items in the list is directly related to America.
American Institute of Accountants; Actors' ... Show more content on Helpwriting.net ...
This shows that he tries to use political context specially to engage the audience who are interested
in politics.
It is the purpose of this book to explain the structure of the mechanism which controls the public
mind, and to tell how it is manipulated by the special pleader who seeks to create public acceptance
for a particular idea or commodity (18).
Giving a brief summary of propaganda and stating the main intention of this book, the purpose of
the first chapter is to make the readers start thinking about propaganda which most of them have
never thought about before, the "invisible government," and make them continue reading the next
chapters.
Besides focusing in politics, there are some techniques used to engage the readers. For instance, the
first few paragraphs of this book sound like they are from a manifesto.
We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we
have never heard of (9).
Using short sentences and strong passive verbs, the sentence is emotionally expressive; it
emphasizes that the power of propaganda is strong and is manipulating our

Analysis Of The Movie ' Broadway '
A war is fought on many fronts. The war front were the actually fighting takes place. The
government front were the stiff shirts fight politics. The home front were the people still at home
have to deal with the repercussions of war. And the public front were people still had to go about
their daily lives. This is where Broadway was born and raised. Broadway was just getting started in
the late 1860's so it was still a baby when World War One began. Broadway was loved by all and
people could go see their favorite shows, with their favorite actors for the low price of $1.50 or
$2.00. Before WWI Broadway was not really concerned with the outside world, but the war changed
all that. Soon the only thing one could see a play on was the war, or ... Show more content on
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To this Cohan's friend was nice enough to point out that he would have to be in a union to run an
elevator (Kenrick, 1996; revised 2014). Even after everything was settled he did not join any union,
and he is to this day the only person who was allowed to perform in union shows without an equity
card (Rusie, 1998). The war had a huge effect on the world, Broadway included; Broadway did its
best to help with the war, but WWI still changed the style of Broadway, and how it worked. In 1917
Dr. Frank Crane said, "The stage is not a nation's weakness, extravagance or undoing, but it is a
nation's deep refreshment that gives to the hearts and minds of a great people that spirit of courage
and light and adventure that is needed to achieve success in the arena of world conflict. (Atkinson,
1970)" Dr. Crane was more than right in his statement. Broadway was not taking away from the war,
or trying to shove it in a corner, acting, and hoping that it did not exist. They were embracing it, and
were helping the cause. During WWI Broadway was teeming with servicemen. To help those
coming to Broadway for the first time, information centers were set up all to help soldiers. These
centers would give soldiers information, such as what shows to go see in their short time in the city
(Atkinson, 1970). These soldiers would not stay in the city for long, but when they were there Time

Role Of Theatre And Musical Theatre
Theatre and Musical Theatre has been a form of entertainment since before North America was
"discovered". Broadway shows have been dated back to the early 1920's and 1930's. By 2016, over
25,000 tickets are sold to Broadway shows in a week. Thousands of people enjoy the shows that are
featured on Broadway but have no idea the work and process that brought it to life. The process of
getting a show on to Broadway can be broken down into three phases: pre–production, staging, and
performance/promotion. The first stage of a show is pre–production. Every show starts as merely an
idea. This idea can come from all kinds of sources. In the beginning, Broadway shows started one of
two ways; a producer who hired a creative team or a creative team who found a creative team to
back it. Nowadays, it is increasingly getting harder for songwriters, lyricists, etc. to get a show
produced. Contrary to popular belief, many writers send in just an idea and a brief excerpt when
trying to get produced. Hundreds of wannabe writers send their ideas to producers only to get a
rejection letter. Many composers don't fully commit to finishing writing a show until a producer has
committed. As American composer and songwriter, Cole Porter once said, "My sole inspiration is a
telephone call from a director." Whether it be an idea from a producer, a creative team, or an
unknown writer, there is no show without serious commitment from a producer. After a show has
been finished and has found a producer, it

George Frederickson State Of Social Equity
Article Review
The State of Social Equity in American Public Administration. H. George Frederickson. National
Civic Review, winter 2005, pp. 31–38.
George Frederickson's article, "The State of Social Equity in American Public Administration,"
analyzes the evolution of social equity in American public administration, outlines examples of the
ever widening social equity gap, and charges public administrators to walk the talk about social
equity. In his thesis statement, Frederickson argues that available data suggest that despite the long
history of public administration and the enormous contribution it has made toward ensuring a more
equitable society, the American society has become less equal in the social, economic, and political
life ... Show more content on Helpwriting.net ...
Frederickson aptly makes the connection between public administration and democracy and warns
of the grave consequences of treating the issue of social equity, which is central to these tenets
superficially. He warns that the foundation of democracy is threatened by a weak social equity
regime. It is the point that has caught my attention.
The author was able to draw a correlation between social equity and democracy. He argues, "If
disparities of participation and influence become further entrenched–and if average citizens give up
on democratic government–unequal citizenship could take on a life of its own, weakening American
democracy for a long time to come." With this assertion, the writer posits that societal inequality,
due to unequal citizenship is a direct threat to the survival of America's democracy. People who feel
left out of the system may develop apathetic attitudes toward their civic duties by staying out of
participatory

Strategic Planning For A Multi Stakeholder System
Introduction
This study will show us how to act within a multi stakeholder system within a company and also
frame effective strategic planning policies that will help the company to expand their business in
comparatively newer markets and also enhance the customer service. The study has been done on
Centrica Plc who has achieved success within this multi stakeholder system business. This study
will give us ideas to frame strategic planning and also help us to know how to do proper strategic
planning within this system of business.
1.1Governance and Alliance Structures – how well was the development of a shared strategy
achieved by CENTRICA
The companies in modern days see governance and strategic alliance as one of the important tools ...
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Strategic alliance always helps to keep pace with the growing competition and changing trends
within the market (Freeman 2010).
In recent years the importance of strategic alliance has grown rapidly as the organizations have felt
the need of keeping the hold over their respective market that seems to become extremely
competitive due to the rise of new entrants. Nowadays it has become a trend for different
multinational companies to increase and expand their business through effective strategic alliance.
Centrica Plc is a multinational utility company that has exceptionally strategized their alliances and
diversified their business all across UK and other countries. Nowadays the companies not only have
alliance with the other companies but also extend their alliances with the consumers, stake holders,
investors, suppliers, research centres and also with some universities. It can be said that the recent
strategic alliance is more complex in nature involving not only companies but also other resources
which are very important in regards to success. Present researches shows that with growing number
alliances have increased the opportunity of diversity have also increased. One of the common
determinants is the formal structure used to organize the cooperation. This topic has been the subject
of numerous researches and every time the alliance structure has been studied differently to analyse
alliance performance. In this case it

Non Traditional Casting
One of the most prevalent racial issues in America today is the representation gap: in all realms of
society, from politics to music, there is scarcity of minorities in the public eye. As there has been in
other industries with a significant representation gap, Broadway is being pushed to diversify. This is
for two primary reasons: a social one, increasing representation of minorities and therefore
decreasing ignorance based racism in society, and an economic one, drawing in new, bigger
audiences by making productions more relatable to a more people. This has resulted in in
movements towards non–traditional and color–blind casting, or casting which disregards the
traditional race unless it is essential to the script.
However, this has faced ... Show more content on Helpwriting.net ...
For any theatrical production to successfully entertain, it relies on suspension of disbelief. Giovanni
Frazzetto, in the peer reviewed journal Nature, writes, "In theater, suspension of disbelief hinges on
the switch between two realities– the set and the cast of actors, and the places and characters they
represent," (466). A show that intentionally creates a disconnect due to non–traditional casting could
potentially confuse an audience so they become to distracted to enjoy the show and suspend
disbelief. For example, a letter to the New York Times replying to the non–traditional casting of
Phylicia Rashad, an African American actor, shows a potential response to non–traditional casting:
"I am offended that Phylicia Rashad is playing a white woman's role in 'August: Osage County.' It
doesn't make sense that she would have white siblings and children. As brilliant as Ms. Rashad is,
the casting is off–kilter," (Fernandez). Producers, especially on Broadway where investments in a
show number in the millions, will logically make production decisions based on potential profits
(Bruinius). In an industry that traditionally has profited the most from Caucasian casts, it would take
a secondary motive to diversify or a belief that diversification is profitable for producers to regularly
use non–traditional

Essay about The Importance of Branding in Marketing
Literature Review
Since an increasing number of people focus on brand names instead of product, brands become
important elements for customers to choose products (Carroll, 2008). When customers trust the
brand, the benefits for the manufactures are generated. In the first place, brands can be used by
products as the tool to identify and differentiate themselves from various products. Secondly, brands
are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations
take more attention to branding.
Branding
Branding is a tool to make the goods of one producer different from another producer (Keller, 2003).
Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase ... Show more
content on Helpwriting.net ...
First of all, a strong brand can be seen as the condition for organisations to expand products, offer
more service, and introduce new products (Chernatony and McDonald, 2003). Secondly, a strong
brand can lead to growth marketing communication effectiveness (Keller, 2009). 'To build a strong
brand, the right knowledge structures must exist in the minds of actual or prospective customers so
that they respond positively to marketing activities and programs in these different ways.'(Keller,
2003, p. 140) Furthermore, Kay (2005) asserted that the strong brand can be seen as a resource of
management, which make brand extension easier and useful to build distribution network.
Companies are not treated by the intermediaries (Chernatony and McDonald, 2003). Moreover,
companies are comparatively easier to change price if they have strong brands. As Henderson, et al
(2003) said, a strong brand can allow for premium pricing even still remain loyalty customers,
which help companies to survive in the intensive competitive market.
In the fashion industry, fashion brands are highly associated with branding, because of the intensive
competitive fashion markets. Moreover, fashion brands are self–expressing to some extent (Carroll,
2008). Building creative brand image is important for the fashion brands. In addition, Carroll (2008)
said that social responsibility and potential risks are the two aspects related to the fashion brands.
Just as

Marketing Strategy: Enhancing Brand Equity by Developing a...
MARK 3092 – INDIVIDUAL ASSIGNMENT:
UPSCALE SHAMPOO PRODUCT LINE
Table of Contents
Title Page...........................................................................................1
Table of Contents..................................................................................2
Executive Summary..............................................................................3
Introduction........................................................................................4
Brand Management Issues & Recommended Solutions.....................................5
Conclusion.........................................................................................9
Bibliography......................................................................................10
Executive Summary
This reports examines various successful hair care companies (Kevin Murphy/TreSemme), and
through discussion of various of branding issues encountered, the following initiatives are
recommended to enhance brand ... Show more content on Helpwriting.net ...
We are able to foster a positive relationship between our brand and our target customers (salons) by
holding information nights and classes for salons to come in and try our new products. This
atmosphere will allow the customer to develop a more intimate relationship with the brand, and it
will also help builds customer loyalty through techniques learned for their businesses. By using our
own shampoo products for the demonstrations, it will build awareness and spread positive word of
mouth to external salons that are not in attendance about the product.
Similarly, we can host public demonstrations in key fashion dominated districts/shopping malls.
This way we can spread brand awareness outside of our target customers and deliver our positive
sentiment straight to the end user. This allows broadening from salons to reach other consumers who
value their hair but don 't go to those particular salons. It is a social interaction yet maintains our
exclusivity, as it's temporary. In this environment, our brand strength can even be built with non–
member onlookers who may be not be participating but will be within the vicinity of the events and
be introduced to the brand for the first time.
As social media is becoming more prevalent5 in the world of fashion, we can use it as a vehicle to
build our brand community. We can use social media to bridge the gap

Customer Based Brand Equity Model
Journal of Euromarketing, 18:115–132, 2009 Copyright c Taylor & Francis Group, LLC ISSN:
1049–6483 print / 1528–6967 online DOI: 10.1080/10496480903022253
Customer–Based Brand Equity for Global Brands: A Multinational Approach
Eda Atilgan Serkan Akinci Safak Aksoy Erdener Kaynak
ABSTRACT. Focusing on the dimensions and measurement, this study is based on the concept of
brand equity for global brands with empirical evidence from three economically and culturally
dissimilar countries–USA, Turkey, and Russia. The brand equity for global brands can be measured
under four basic dimensions: perceived quality, brand loyalty, brand associations, and brand trust.
Emergence of brand trust as a new dimension instead of brand awareness complies ... Show more
content on Helpwriting.net ...
Although it is apparent that customer–based brand equity has multiple dimensions, there is no
general agreement in current marketing literature as to the nature and content of these dimensions.
Previous research has proposed two (e.g., Faircloth, Capella, & Alford, 2001; Keller, 1993), three
(e.g., Han & Collins, 2002; Netemeyer et al., 2004), four (e.g., Aaker, 1991; Yoo et al., 2000), five
(e.g., Lassar, Mittal, & Sharma, 1995), and even eight (e.g., Vazquez, Del Rio, & Iglesias, 2002)
dimensions. However, many of these brand equity dimensions have not been systematically
measured or validated within a nomological framework (Netemeyer et al., 2004). For example, the
existence and function of trust have not been fully investigated within the context of brand equity.
On the globalization front, branding has received increasing attention from marketing academicians.
The two prominent reasons for this are increased cross–border population mobility and electronic
mobility, both of which
contributed to faster transfer of ideas and a global convergence in consumer tastes and values
(Quelch, 1999). Global brands, as defined by Aaker and Joachimsthaler (1999), are those brands
whose positioning, advertising strategy, personality, look, and feel are in most respects the same
from one country to another. Reviewing the top 10 global brands, Quelch identified

Summary: The Fixing America Surface Transportation Act
The Fixing America Surface Transportation Act (FAST), implemented in December of 2015. There
many kinds of public policy. The FAST Act is considered a state–building; which is a constituent
policy. What are constituent policies? Constituent policies are policies, formally and explicitly
concerned with the establishment of government structure, with the creation of rules or procedures
for the conduct of government, of regulations that distribute or divide power and jurisdiction within
which present and future government policies might be made (Anderson, P.11). Compared to public
policies, as Mr. Anderson defined in the book Public Policymaking as a purposive course of action
or inaction followed by an actor or set of actors in dealing with ... Show more content on
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America faces an annual shortfall of $11 billion to replace aging facilities to comply with safe
drinking water regulations, and yet as of 2005, federal funding for drinking water remained at less
than 10 percent of this total. The National Park Service estimates (and underestimates) a
maintenance backlog of $6.1 billion. In January 2007 dozens of beaches in California were closed
when heavy rains caused an overflow that dumped millions of gallons of raw sewage into the
waters. The number of unsafe dams rose by 33 percent between 1998 and 2005. The number of non–
federally–owned dams identified as unsafe is increasing at a faster rate than those being repaired.
For all the non–federally–owned dams that pose a direct risk to human life if they should fail, the
ASCE estimates that $10.1 billion is needed over the next twelve years to make them safe. In sum,
the ASCE estimates that the country would need to spend $1.6 trillion in the next five years to bring
the country's infrastructure to an acceptable minimum

The Pros And Cons Of Hollywood Actors
Hollywood actors are seen as glamorous and admired by many. The conditions we see now are of
flamboyant actresses/actors with demands of: special drinking water; room decor; scented candles;
special food; and the list goes on and on. If these demands are not met you hear of temper tantrums
and refusals to stay at hotels and other establishments ever again. The salaries of top actors and
actresses are posted on the internet and magazines for all to see. A list actors can make tens of
millions, per movie and series actors bring in tens of thousands to a million, per episode. With this
information our there for all to see, you would assume there would be no need for unions, in
Hollywood. After all, unions are best known for their work in factories, where blue collar workers
request better pay, secure jobs, and benefits (O.C. Ferrell, G.A. Hirt & L. Ferrell, 2014). Hollywood
has not always been so glamorous, and in fact less than a century ago working conditions were not
as they are today. Actors/actresses could be bound by a contract for one studio. The studio "owned
the artists" and other studios would not work with an actor, after their contracts had dissolved
(Ferrell et al., 2014 p. 320). This made it hard to debate any issues with the studios. Actors in the
early 20th century faced long work days, low pay, and unsafe working environments. The "Actors
Equity Association" was formed by the theatrical performers and through protests; the group was
able to resolve some of

Case Study : Management And Communication Essay
management and communication to subsidiaries.(Scullion H and Starkey 2000) Factors to be
considered while framing policies MNCs set up subsidiaries or joint ventures in different countries.
MNCs should mainly consider the legal practices, minimum wages, Labour market regulations, the
culture, industrial relations systems, the character of country's welfare system and the cross– country
differences for framing the policies. MNCs may choose to adapt the environment in the host country
or develop policies based on the customs and practices of the home countries. The challenge for the
HRM will be to consider all these while framing the policies and helping the company to achieve
profits in that country. Even though HRM considers all these factors, MNCs are so powerful, that
they bargain for the investment decisions in the country and also actively participate in lobbying for
institutional changes according to their preference.(Anne –Wil Harzing 2011).For example, MNCs
in Europe take parts in lobbying at European Union Level so that it will be favourable for MNCs in
regard with changes made in EU regulations. (Coen 1997). The minimum wages may differ from
country to country. It is essential that minimum wages, paid holidays/ annual leave should be
considered in line with the practices prevailing in that country. Trade Union activities and collective
bargaining are other indicators, which bring out the employment differences in countries. These
cannot be linked to each. For

Musical Theater Essay
Musical Theater Musical theater has always been something I looked at in a positive light because it
was somewhere I could be who I wanted to be, and I could play different people. There are many
reasons as to why I have chosen to go into theater as a career and they include the freedom to create
characters, the chance to meet new and exciting people, and the opportunity to get up on stage every
night and give a performance. The possibilities are endless as to what can happen in theater, and
sometimes people get lucky enough to live their dream. "A theater actor performs in plays and other
types of live productions, such as skits, dinner theater, and cabaret shows. Sometimes actors go on
tour. Actors have a talent for performing and entertaining ... Show more content on Helpwriting.net
...
"Natural talent, persistence in perusing auditions and luck are prominent factors in the success of a
career in theater acting" ("Theater Acting: Job Description & Amp; Career Info." 1). Another major
quality and qualification you need is confidence. Confident will get you far in this field because if
you go into an audition and you have confidence it will radiate and you will stand out to the
directors. "In 2014, about 2 out of 5 musicians and singers were self–employed. Most of the rest
worked for religious organizations and performing arts companies" ("Summary"1). There are many
places performers could possibly perform and the venues vary. Settings could include; concert halls,
arenas, and clubs. Some performers that give concerts, recitals, or perform in nightclubs frequently
travel nationally and internationally. There are four major cities that entertainment activities occur,
New York, Los Angels, Chicago, and Nashville. The job outlook for the following career is very
positive and comes with many perks. "Actors working for performing arts companies acquire $18.80
hourly in 2015 and actors often work in other fields as needed to supplement their income"
("Theater Acting: Job Description &Amp; Career Info." 1). Job longevity in this field is not a set
precedent because there are

Analysis : Hitting The Bull ' S Eye
HITTING THE BULL'S EYE
Submitted by Poorva Raut (200068509) on 12/08/2014
A web article to read for university personnel based on the roadmap for brands to stay tough and
going in the competitive environment INTRODUCTION
A brand serves to add dimensions to a product to differentiate it in some way from other products
designed to satisfy the same needs. The strength of brands is measured by the price differential that
consumers are willing to pay over other products in the same category (Keller, 2012). For many
young people, it is not buying a pair of jeans, but buying GAP or Tommy Hilfiger or Levis. As per
the article in Business Week (Wechsler, 1997, p. 64) this "barrages of brand names offers the
irresistible promise of instant cool." ... Show more content on Helpwriting.net ...
(Salim, M., H., & Raj, P. D., 2010)
Based on Interbrand's 15th Annual Best Global Brands Report, the key attributes that determine the
brand's value are
the financial performance of the branded products
role the brand plays in influencing customer choice
the strength the brand has to command a premium price
THE ROAD TO SUCCESS – KEY ATTRIBUTES OF THE MARKETING MIX
It involves putting the right product in the right place, at the right price, at the right time.
The road to success in the competitive environment for any brand lies in proper of the marketing
mix. As seen from Interbrand's report on the Top 100 Global Brands factors which have resulted in
the success of these top big shots include proper placement of the brand in the market, strong
promotional strategies including online and mobile marketing as done by Facebook, commitment to
responsiveness as seen through Amazon's strategy and through energy efficient products and
integrated technology.
Need to be competitive: For a textile brand to stay strong in the vast pool of competitive brands
following the 4 P's of marketing can provide a good push to the brand and make it succeed in the
immensely competitive world of brands. Some of the key textiles brands on the list include Louis
Vuitton, Nike, Zara, Gucci and Hermes. Following is an insight on the success stories of these
brands and some other textile brands and what they do to succeed and remain on top in this
competition.
Success

Nontraditional Casting
Nontraditional Casting
Nontraditional casting is also known as colour–blind casting and integrated casting. Non–traditional
casting is defined as the casting of ethnic minority and female actors in roles where race, ethnicity,
or sex is not considered. Watching Hollywood movies, there is much diversity in a movie depending
on what the genre is. Hollywood looks for actors that fit the physical and talent description directors
are looking for. Hollywood work with what they only have, not based on color. Hollywood actually
takes advantage of the multicultural world. If they need an African American, American Asian,
Indian, Mexican actor they'll scout out for the ones they desire. It's true that majority of movies and
TV shows are Caucasian ... Show more content on Helpwriting.net ...
Not only are those actors being discriminated but directors are also denying their talents as
performers. The Non–Traditional Casting Project recognized and stated that Deaf culture is an
important part of our national heritage and cultural legacy that should be reflected accurately on our
stages and screens and shared with a broad spectrum of the American public.
This book focuses on diversity that links between many people in American society. Adalberto
Aguirre, Jr., specializes in race critical theory, race and ethnic relations, and equity issues in higher
education for women and minority faculty. His published works include American Ethnicity: The
Dynamics and Consequences of Discrimination, Women and Minority Faculty in the Academic
Workplace. In this book, Adalberto has separated each chapter with different nations. For example,
Chapter 1 Early America, Chapter 2 The Spanish Exploration in North America, Chapter 3 The
European Immigrants in North America...etc. Adalberto pretty much provided a 'comparative
analysis of the major racial and ethnic populations that shaped diversity in early American society
and into the 21st century.' It's interesting to read how each culture suffers from different things
during the same time spam. This book answers "how race and ethnicity help shape contemporary
American society and what forces fuel

Ethical Theories of Nursing
When a person meets the unfortunate circumstance of being admitted to a hospital for an illness they
are depending on healthcare personnel to have their best interest in mind and make them better.
When people think of who it is taking care of them and making them better they specifically think of
Doctors and Nurses. As Doctors and more specifically Registered Nurses it is their duty to have a
client's best interest in mind and always act in their benefit. This raises the question, what guides
Nurses to maintain this mindset of always putting the patient first? The answer is their ethical duty,
meaning every nurse is guided by ethical theories and principles which help guide them as a patient
advocate. It is these ethics that make a ... Show more content on Helpwriting.net ...
Privacy and Confidentiality is relating to maintaining the security of a patient's information and only
sharing that information on a need–to–know basis with other healthcare members involved with that
patients care and act to prevent breaches of confidentiality. Veracity as a word is associated with
truthfulness. In nursing it is a duty to disclose pertinent information and the obligation to respect
confidentiality at the same time. This means giving truthful information about the risks of a
procedure while still respecting the patient's confidentiality. These are the main principles of ethics
as far as it pertains to nursing and knowing this information is vital to understanding ethical theories
and how to better apply them as a practicing nurse. As mentioned earlier some of the Ethical
theories are Consequentialism, Deontology, Ethical Relativism, Teleology, Virtue ethics, and Justice
and equity. It is important for Nurses to understand the definition of each of these, as well as how to
apply them, and how it benefits the patient. It is pivotal for nurses because it will ensure that they
are preforming their jobs and duties with the highest regard to patient advocacy and maintain the
ethics which nursing is based on.
Consequentialism, also referred to as utilitarianism, seems simple enough to understand as the word
"consequence" is evident. Consequentialist ethics refers to the idea that the correct moral response is
always going to be

How Broadway Has Changed The Economy, Tourism, And...
We are living in the excesses of freedom. Just take a look at 42nd Street and Broadway.
Broadway has evolved tremendously since its opening, from more theatres to a larger audience. A
numerous amount of plays have been performed that have left unforgettable memories on everyone.
Broadway has made major effective impacts on the economy, tourism, and entertainment industry.
In 1750 when Walter Murray and Thomas Kean decided to open their theatre company on Nassau
Street, is when the origin of Broadway began. Their theatre was only large enough to hold 280
audience members and mostly put on ballad operas and Shakespearian plays because he was popular
during that time. Musicals and theatre moved to Broadway in the middle of the century ... Show
more content on Helpwriting.net ...
Broadway began getting more known in 1882 when a family named the Mallory's decided to build
the Madison Square Theatre. Nobody but themselves believed it would remain successful because
they had built it on 29th street which was far out of town where most tourists and business was
located. But to their advantage other attractive entertainment started being built in that section, like
The Casino Theatre, the Abby Theatre, and the Empire Theatre. Since there was so much
entertainment it just attracted everyone to go out of Manhattan. Throughout the years they have
managed to build 39 official Broadway Theatres. They also offer Off–Broadway shows which are
shows that take place in small theatre that consist of 200–500 seats that will cost you less than watch
a show at a Broadway Theatre. Due to the low prices Off– Broadway shows have decreased and if
something is not done soon to increase the popularity again, they might just get taken out forever.
During the 1900's Broadway was viewed by mainly middle class people who were searching for a
date night, some excitement, and some soothing music. Since it wasn't taken so seriously by the
public, the best seats in the theatre valued from $1.50 to $2.00. Compared to the prices of today,
back then they practically paid a penny. This all is due to the cost of maintenance that they had now
in comparison to the price of

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