A Call For Action By Anita Roddick

A Call For Action By Anita Roddick
A Call for Action
Anita Roddick, founder of the Body Shop relates, "The business of business should not be about money. It should be about responsibility. It should
be about public good, not private greed" (Selko, 2015). Very often when one thinks of the image and mantra of today's corporate culture in American,
one may visualize the character, Gordon Gekko, a fictional character in the 1987 film Wall Street who espoused the belief that, "Greed was good" and
"The new law of evolution in corporate America seems to be survival of the unfittest. Well, in my book you either do it right or you get eliminated"
(American Rhetoric, 2016). Well, it has been theorized that the evolutionist, Charles Darwin believed opposite of Gekko's statement. Human goodness
and acts of compassion is a hardwired survival tactic shown in many animal classifications such as dogs, primates, and humans. In fact, acts witnessed
by this author through National Geographic videos demonstrate monkeys and dogs ignoring humans who did not help another human or share
resources. It is in the interest of individuals as well as global companies to commit a sustainable compassionate culture beyond just social responsibility.
The class text dictates, "A manager's decisions are influenced by the culture in which he or she operates and the way they plan, organize, lead, and
control" (p. 47) ; and the planning function defines goals, establishes strategy, and develops plans" (p. 9) and illustrates how the modus
... Get more on HelpWriting.net ...

Beauty Awareness Essay
ACTIVITY 1
1TARGET AUDIENCE CHARACTERISTIC
1.1DEMOGRAPHICAustralia
Different racial background, live in inner city / suburban areas
1.2LIFESTYLEWomen who are beauty conscious, live an active life, know the importance of work life balance.
1.3SOCIAL & CULTURAL FACTORS
Female professionals & wives of professionals.
Educated, know that there are side effect to chemical based products.
1.4VALUES / ATTITUDE FACTORS
Work life balance. Consider taking care of their skin as major priority.
Looking for natural skin care products which are good money value and also good quality.
1.5EXISTING PRODUCT USAGENot stated
2CONSUMER PROFILE
2.1DEMOGRAPHIC INFORMATION
Australia – random pick
2.2PSYCHOGRAPHIC INFORMATIONPeople who ... Show more content on Helpwriting.net ...
: Word of Mouth
3.Please give any details: Recommended by friend because there is a good result
4.Did you purchase after this product of information: Yes
5.Which media you use most : Social media
6.What day, time , how many times? I can search it on internet on my own free time

7.Details: http://www.jurlique.com.au/?gclid=CMzp9taFodQCFVIFKgodPxcLYQ
Jurlique website
NAME: CHAN
1.What skin product: Jurlique
2.How did you hear about this brand's skin care product? : Word of Mouth
3.Please give any details: Colleagues
5.Which media you use most? Social Media
6.What day, time , how many times? On my own time, whenever I want
7.Details: http://www.jurlique.com.au/?gclid=CMzp9taFodQCFVIFKgodPxcLYQ
Jurlique Website
NAME : SANDRA
1.What skin product: Cetaphill
2.How did you hear about this brand's skin care product? Social Media – TV Channel
3.Please give any details: TV Channel
5.Which media you use most? TV Channel
6.What day, time , how many times? When I was in front of the TV, I saw it around 5 times
7.Details: Advertising is very attractive, very affordable price
NAME: CECELIA
1.What skin product: Cetaphill
2.How did you hear about this brand's skin care product? Advertising – Supermarket
3.Please give any details: walk pass supermarket, cheap price
4.Did you purchase after this product of

Case Study: The Body Shop On Instagram
Part 1: About Us
i.About The Body Shop
This is a beauty brand that has been in existence for some time now, having been established in 1976 by Anita Roddick. Later in 2006, the brand was
taken up by L'Oreal but its quality has continued to flourish after the take–over. Currently, Body Shop has a total of more than 6,000 stores in over 60
countries with the head offices in 20th street London.
The company has made strides and that is why it remains a big name in a surrounding where there is stiff competition. What makes Body Shop stand
out? One of the key things that give it much praise is that before its bold step in 1987, the cosmetics industry had not known community fair trade.
The Body Shop makes many quality products with high ratings ... Show more content on Helpwriting.net ...
You will find most of them very important especially if you are trying to figure out which skin acre product best suits you.
The Body Shop on Instagram https://instagram.com/thebodyshopuk/ With more than 150,000 followers, you can easily know you are missing
something if you are not among them. The pictures posted give you a good mirror image of how you would look in a certain body gel.
The Body Shop on twitter https://twitter.com/thebodyshopuk For firsthand information on brand news and offers, then twitter is the place to be.
Follow Body wash and be among the most privileged part of the population. You don't need more, just refresh the posts and make your too to add to the
fun.
The Body Shop on Google Plus https://plus.google.com/+bodyshopuk This is a big community with over four hundred thousand followers and
millions of views. Adding them to your circles definitely gives you a wider network to interact with and it's even more fun, if all of you are seeking to
get the best out of Body Wash Cosmetics. Both men and women are welcome to the society of unending style.
Part 3: Contact Information
General Customer Service

Characteristics of Business Leadership: The Definition...
A woman of fierce passions, boundless energy, unconventional idealism and sometimes diva–like temperament, Mrs. Roddick was one of Britain's
most visible business executives, and not just because of the ubiquitous and instantly recognizable Body Shop franchises. Working on behalf of
numerous causes – the rain forest, debt relief for developing countries, indigenous farmers in impoverished nations, whales, voting rights, anti–sexism
and anti–ageism, to name a few – Mrs. Roddick believed that businesses could be run ethically, with what she called "moral leadership," and still turn a
profit (The New York Times, 2007). Introduction In current business environments, leaders play a crucial role in operating the organization in
remarkable... Show more content on Helpwriting.net ...
To abet in building success for the company, Anita Roddick tried to incorporate two main concepts within its core business (Stallwood, 2001). First
was to produce personal care products to earn profits and another was to create a medium of social welfare and search out environmental concerns.
At the initial level, Anita Roddick operated a restaurant and hotel and due to being overworked, she necessitated a change for herself and her
family. Anita and her husband, Gordon, needed money to survive with their two daughters. With some experience, Anita pondered on how she can
develop and make a different line of cosmetic products. After a lot of contemplating, Anita derived at a new formula that was composed of different
ingredients that she mixed together; which essentially was the mark of a new quality product. The Body Shop was situated between two funeral
parlors that always caused controversy and routed myriad business to the shop; the publicity of the shop became crucial (The Body Shop, 2012).
Anita did not have enough money to procure bottles or labels for her bottles so she created hand written reusable ones. From this, the era of recycling
was set in motion and six months later, Anita opened a second The Body Shop store (Werhane & Morland, 2011). During this epoch, banks were not
sanctioned to loan to women as they were only available for men; this became an obstacle for Anita and her major challenge. Because of Anita's
insufficient amount of funds,

The Body Shop: Brighton (UK) By Dame Anita Roddick
The Body Shop was founded in 1976 in Brighton (UK) by Dame Anita Roddick. The Body Shop began life as a small outfit in Brighton selling just
25 products. The customers were encouraged to recycle packaging (the part of the reason is because Roddick do not have enough bottles at first) and
there was a real focus on natural ingredients that were ethically sourced and cruelty–free (cosmetics products manufacture by methods that do not
involve experimentation on animals). The company has now more than 2100 franchised stores in over 60 counties.
The Body Shop is considered as the first cosmetics brands to prohibit testing on animals, and also the first company to introduce Fair Trade (trade in
which fair prices are paid to producers in developing ... Show more content on Helpwriting.net ...
As a manager is not just about getting more this done. He/she need to put more time to do communicate with over team members. This means we
can understanding each person's skill level, make an occasion, career goals for them to gain knowledge in a new skill. Besides that, a successful
manager also need a powerful leadership skill. But this is one crucial characteristic that a lot of practically lack in these says. The issues is that a really
good salesperson will rarely to be a good managers. The true leader will always inspires trust, fiduciary duty and provide guidance and make the
company always in a good

Marketing Studies Assignment Guidelines
ASSINGMENTS 2012–2013
Marketing Studies (1 year, Diploma)
1
BUSINESS ENGLISH
Assignment 1
a) Luis St. Jean is a famous design house in France with annual sales of $1.2 billion in clothing, perfume, scarves, and other designer items. Each year
it prepares more than 150 original designs for its seasonal collections. As head buyer for Cindy's, an upscale women's clothing store at the Mall of
America in Minneapolis, you think you might like to start offering the LSJ's line of perfume. You need to know more about pricing, types of perfume
offered, minimum ordering quantities, and marketing assistance p rovided by
LSJ. You would also like to know if you can have exclusive marketing rights to LSJ perfumes in the Minneapolis... Show more content on
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This should be submitted to your seminar group tutor on the poster presentation day together with your 'Peer Review Sheets'.
Please note:
All members of your group MUST be present and prepared to answer any question stimulated by your poster from both the tutors and fellow students.
Any person who is absent will receive a mark of zero for this assessment and fail the module.
Deadline: 14th December 2012
(No assignment will be accepted after this date)
6
BUSINESS ORGANISATION
Assignment 2
The final reflective report requires you to identify how you have applied OB theory, learned in the module, to develop your knowledge and skills in

working with others. You are to identify three issues, or topics, from the OB module where you can identify relevant experience to which you can
apply OB theory.
The experiences may be from your studies, from work, or from social groups or clubs to which you belong.
For each of your three topics you are to identify relevant experience and select and apply appropriate OB theory to those experiences. You should
evaluate the theory in analysing what happened and in guiding future action. To help you plan your final report you are to submit a proposal that
forms part of the Groups and Teams portfolio. The proposal should be no more than 150 words. Also a list of at least five academic references you
intend to use, in Harvard format, should be provided.
The final report should be a business

Swing O Seabiscuit: The Wonder Horse
As they neared the finish line all three horses were neck and neck. None of the horses were willing to back down and none were giving an inch. In the
middle of the three horses was Seabiscuit running at full speed. But the other horses were running their hardest too. Then it happened, what Red, the
jockey, had feared. The space between the two horses was just barely enough for them to go through. As Red askedSeabiscuit for his very best, and
with the tip of Red's whip, Seabiscuit lunged forward and...
Seabiscuit is called the wonder horse. Seabiscuit was born on May 23, 1933 at Claiborne farm in Kentucky. It was one of the most beautiful of all
horse nurseries where 100 horses are born each year. "They are never put together in herds, but separated into small classes like children at a private
school" (Weiss, J. 2003). Seabiscuit's parents were called Swing On and Hard Tack. Hard Tack was very difficult to cooperate with when it came to
racing because he was a very bad tempered and he wouldn't listen or train well. Swing ... Show more content on Helpwriting.net ...
His physical features were the reason why he had to use more energy than the other horses when they were running, and that requires more food to
replace his energy. Because of this he developed stronger leg muscles and of course his larger appetite. For whatever reason Seabiscuit was missing
in physical nature, he more than made up for it with his stamina and willpower. Seabiscuit went to Sunny Jims ranch to train for races, but Sunny Jim
did not like Seabiscuit. Once Seabiscuit was trained, Sunny Jim tried to get rid of him by entering him into claiming races, where thoroughbred
horses are bought and sold. It is uncommon for a horse to be raced before 2 years old. Man of War, one of the greatestrace horses in history, raced 21
times in his entire life. However, before Seabiscuit was 2 years old, he had raced 13

Anita Roddick
2. How do you evaluate Anita Roddick's management philosophy and style? How important a contribution did she make to the creation of The Body
Shop? How important is her role in its ongoing management?
Anita Roddick's Management Philosophy & Style 1. PHILOSOPHY
The 4 basic management functions of Planning, Organizing, Leading & Controlling can be analyzed in detail for drawing a picture of Anita
Roddick's Management Philosophy for The Body Shop.
1. Planning * First major obstacle since she didn't know anything about the cosmetics industry or running a business * Sourcing products from around
the world 2. Organizing * Knowledge of finances was unknown and her husband Gordon Roddick helped her with this ... Show more content on
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Eccentricity/Being different (Body Shop was positioned as a simple trading place rather than a sophisticated store) c. Bold/Radical (Supporting highly
politically sensitive issues like environment conservation, animal testing, Third World economy job creation etc) d. Cared about people (Day care
centers for employees) e. Risk Taking (Entered the communications–intensive US market with the same no–advertising strategy. However, her
environment friendly business positioning was easily replicated by competitors like Estee Lauder and Revlon) f. High personal values (However, she
herself says that this might have been a problem '...........I have never been able to Body Shop values from my own personal values') g. Customer Focus
(She says '.....The trouble with marketing is that consumers are hyped out...') All of these points to an inspirational/motivational and transformational
leadership/management style with a focus on being different and innovative and at the same time holding humane values as the highest goal of
business. Through the Body Shop she has used the 'Environmental Product Differentiation' Strategy to market the brand/product.
Contribution to creation of Body Shop
In 1976 an inexperienced Anita Roddick got tired of unsubstantiated management and The Body Shop claims of the cosmetics industry that their
products couldn 't deliver. She decided

The Body Shop International
25 Finance Student 5010 South Robertson St. New Orleans, Louisiana 70115 (908)–752–2924 January 20, 2015 Anita Roddick, Founder: The Body
shop International PLC 2001 Re: Case C: Chapter 8: The Body Shop International: An Introduction to Financial Modeling, Years 1– 3 Observed Value
of The Body Shop International as of February 28, 2004 = 2,000,000 GBP Dear Mrs. Roddick: As you requested, I have forecasted pro–forma
statements and ratio analysis factors of The Body Shop International for Years 2001 through 2004, using the information presented in Bruner and the
forecast assumptions on the Case Studies in Finance pages 120–126. I used these forecasted pro–forma statements as an Initial Scenario to analyze ...
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Sincerely, 25 Enclosure: Report and Appendix

вЂњthe Body ShopвЂќ Kisah Sukses Bisnis Dengan Corporate...
A.Pendahuluan Corporate Social Responsibility (CSR) dapat dipandang sebagai aset strategis dan kompetitif bagi perusahaan di tengah iklim bisnis
yang makin sarat kompetisii. CSR dapat memberi banyak keuntungan yaitu : 1.Peningkatan profitabilitas bagi perusahaan dan kinerja finansial yang
lebih baik. Banyak perusahaan–perusahaan besar yang mengimplementasikan program CSR menunjukan keuntungan yang nyata terhadap peningkatan
nilai saham. 2.Menurunkan risiko benturan dengan komunitas masyarakat sekitar, karena sesungguhnya substansi keberadaan CSR adalah dalam
rangka memperkuat keberlanjutan perusahaan itu sendiri disebuah kawasan, dengan jalan membangun kerjasama antar stakeholder yang difasilitasi
perusahaan tersebut dengan menyusun... Show more content on Helpwriting.net ...
Apa Permasalahan yang dihadapi? Apa manfaat CSR bagi perusahaan? C.Pembahasan Latar Belakang The Body Shop Melakukan CSR Perusahaan
kosmetik erat kaitannya dengan pemberdayaan lingkungan dalam rangka menghasilkan produk yang baik dan aman untuk digunakan, sehingga
kebutuhan mereka untuk berinteraksi dengan baik terhadap lingkungannya sebenarnya tinggi, sehingga lingkungan tersebut dapat terus memasok
kebutuhan–kebutuhan dari perusahaan. Namun pada kenyataannya kondisi ideal tersebut jarang terjadi, yang ada justru pemanfaatan yang tidak
bertanguung jawab atas lingkungan. Contoh yang paling umum terjadi adalah penggunaan hewan–hewan yang tidak bersalah untuk melakukan uji
coba atas formulasi dari produk yang dihasilkan (animal testing). Menananggapi fenomena ini, pada tahun 1976 1976 di Brighton, Southern England
seorang wanita berkebangsaan Inggris yang bernama Anita Roddick membangun bisnis sekaligus memperjuangkan nilai–nilai kemanusiaan lewat
produk yang dikembangkannya. Anita menyuarakan kepedulian sosial dan kepedulian lingkungan dengan berkomitmen tidak akan melukai makhluk
hidup di atas bumi ini. Pernyataannya tentang against animal testing itu benar–benar diwujudkan, bukan cuma bermain kata–kata. Bahkan setiap tahun
The Body Shop membuat laporan kerja penanganan lingkungan yang dipertanggungjawabkan kepada stakeholder. Misi dari The Body Shop adalah
untuk mendedikasikan bisnisnya dalam melakukan perubahan sosial dan lingkungan ke arah yang lebih baik.

Business: Entrepreneurship and High Cost Management
1. What factors contribute to the rapid pace of change in business? Is the pace likely to accelerate or decrease over the next decade? Why? Capital,
natural resources, human resources, entrepreneurship, and technology. Yes they will accelerate, all of these items are needed for a business to continue
2. What role does entrepreneurship play in the economy? Who stands to gain from the success of individual entrepreneurs? How do other parties
benefit? Entrepreneurship is the main ingredient for a healthy economy. Everyone stands to gain form a strong economy. With more people working
the economy grows.
3. When did American business begin to concentrate on customer needs? Why? Doing the Marketing Era and the Relationship Era ... Show more
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Pepsi, Samsung TV and phones, M & M Candies. I know what I'm getting when I but these item. Samsung is base of price and value( I phone
cost too much) Pepsi and M & M, taste there is no other company me that same item at that lower cost.
12. Entrepreneurship has clearly transformed the world economy. Choose 3 successful entrepreneurs, and use research to compare and contrast their
management styles and philosophies. While you can certainly use local entrepreneurs–or even family members–some higher profile (and rather
colorful) entrepreneurs include: Jeff Bezos, founder of Amazon; Debbi Fields, founder of Mrs. Fields Cookies; Richard Branson, founder of the
Virgin Group; Anita Roddick, founder of The Body Shop; and Vishal Gondal, founder of Indiagames. If you were anentrepreneur, what approach do
you think would be most effective for you? Why? Walmart , Sam Walton, Ford John Henry Ford, Amazon, Jeff Bezos. All 3 wanted to get the best
product to the market at the best price (lowest), only Ford offered one item. Amazon didn't want high cost management, Ford and Walmart is has high
cost management. All 3 are successful because of the cost of the items and customer trust in the company.
13. Brainstorm a list of industries that the Internet has transformed. What are the reasons behind the changes? How do you anticipate that technology
will transform business in the future? The U.S. Mail... e–mails, faxs, paying on

case study 3 Essay examples
Case 3
1) What type of multi–country organization is Body Shop as described in the case? Global? Multinational? International? Other? Please explain and be
specific.
From the case, The Body Shop is a global company. First of all it is centralized and globally scaled. It dose not make decision or different product in
different country. Even though it has company stored and licensed store its product do not change by different stores. It has local element by setting
up a Community Care Department and began talking to franchisees about having every shop commit to a local need, and supporting it by allowing
staff time off to work on the project. But the influence of charity work came majorly from it worldwide campaigns such as AIDS ... Show more content
on Helpwriting.net ...
Its employee motivation program does not focus on money related award but on vision of the product and the future of the company. For customer The
Body Shop continuing target at customer which have sensitive skin and like the ideal of natural ingredients. In local communities after going public
The Body Shop did not decrease it local community actives but increase them by creating department of community care. For environment, its
strategy is protecting nature and against animal test. However its image as a company, which against animal test, is no longer that strong, since its
first few popular product which are still sold in store are animal tested. In terms of shareholders it seems like Anita she still perceive the company as
its own company instead of a public treaded global enterprise. All the strategies it peruse do not base on shareholders benefit but Anita's values. As for
venders she did not build up a strong logistical chain. She did stop contract with several factories that against human rights. It is a step for managing
venders. Last franchise management strategy is centralized combined with local care. But main focus and concern are still how to fulfill parent
companies strategy.
(3) What does Body Shop need to do differently than they had done

Management and the Body Shop
Management and The Body Shop
In this paper I will be taking a look at basic management functions. The approaches, and the synthesis of two views of management. I will attempt to
take an overview of culture and its effect on a company.
In today's changing global environments many companies have joined the open trade policies, and existing foreign opportunities available to growing
companies with positive views and socially responsible attitudes.
It all sounds like a lot to cover in a short essay so I will introduce a company that has in its short, yet very successful existence transformed through all
the levels and practices mentioned above. The company is called "The Body Shop", I hope you have heard of it for that would make our ... Show more
In keeping with the symbolic views of management owners are encouraged to create systems that make the employees feel more important and
effective. Such systems include day cares for employees with children and even paid hours of work for local charities and community projects.
Anita does keep abreast of the changing attitudes and social conditions of each culture that effects individual store around the world. Through
addressing globally sensitive environmental concerns in each store and by management training programs Anita alone has kept the public image of
The Body Shop one of a socially responsive and socially responsible Management and The Body Shop
company. This has proven to be a very successful style of managerial ethics within her employees rank and also with her customers needed and wants.
The Save
The Whales campaign and her addressing AIDS has been only a couple examples of the company philosophy and ethical position. These are areas
wherein all major transnational and multinational companies could make notes on the programs of
The Body Shop.
The Body Shop operates in my opinion, as a multinational company only because the major changes are dictated from England and Anita Roddick has
control of each promotion and product that each store carries. All the bureaucratic systems are formed to send

Women Go Into Leadership
Title:
Women go into leadership – female style or male style?
The Pitch:
The debate about the difference in leadership style of women and men continues to attract attention since women make strides into leadership position
dominated mainly by men. Men have long been holding these leadership roles and have defined styles accepted by people. Therefore, it is not
surprising that women are usual the focus in terms of the discussion on gender difference in leadership styles. There seems to be great disagreement
about the behaviour of women and men actually performing such roles (Eagly, 2001). This disagreement on this focus can be divided into two groups.
One is the no–difference camp, who commonly agreed that there are few differenced in the ... Show more content on Helpwriting.net ...
In other words, communal aspects are more presented in a transformational leadership style. While transformational leaders are portrayed to have a
personalized view of each co–worker and they often take into account their colleagues' individual needs and development (Eagly, 2003).
Based on Eagly and Johannesen–Schmidt' theory, female and male forms of leadership and empowerment seem to be different. Communal and
transformational characteristics are more presented by women than men. So some women exhibited an open and participatory leadership style.
Additionally, women are perceived to work harder and take their work more seriously, and women are less concern with salary than the recognition of
a good–done of job (Alvesson, 2009).
The focus of the debate concentrates on: In what context leadership style shows a similarity or a slight difference between women and men and is
there a specific female form of leadership? This documentary shows the different leadership styles of women by case studies. It will investigate
whether or perhaps there is a specific female style of leadership preferred by a majority of women.
POV:
Social role theory of sex differences and similarities convincingly explains the sex differences in leadership style. At the same time, there are certain
expectations coming from co–workers towards their leaders when they are

The Body Shop
Introduction There is success in body care. Behold the Body Shop, one of the famous international cosmetics brand. It is not just one's ordinary shop
for body or hair care. It is extraordinary just as its pioneer. The entrepreneur assessed in this paper is in no way or another connected to me. Personal
Profile
The name behind the Body Shop, a famous cosmetic line for decades now, is Anita Roddick. On October 23, 1942 in Littlehampton, Sussex, England
marks her birth to an immigrant Italian family. After completing her degree at the Newton Park College of education, she worked as a part–time
teacher and for the United Nations in Geneva. She traveled to different places like Tahiti, New Hebrides, New Caledonia, ... Show more content on
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She risked selling alternative body care products. Nevertheless, she dealt with it with optimism. In order to face success, it is of crucial importance to
think of the ways by which the business model will thrive in the marketplace. Another is to assess the strengths and opportunities of the business.
Lastly, it is always important to innovate, as this has always described entrepreneurs (Baghai, Coley, and White, 2000). Innovations are proven to
increase the business' performance. During Christmas last year, upon launching a new product, i.e. a strong Christmas gift range, and improving
customer services, operating profits from the division boosted to 17% to в‚¤11.7 million (Geary, 2005). This is a recent event in the innovation
strategies of Body Shop. Schumpeter (1939), as cited in Mintrom, Schneider and Teske (1995), asserts that an entrepreneur functions to innovate, which
means devising new production function out of the existing factors of production. In simpler terms, an entrepreneur is one who introduces a new
product or a product that deviates from the ordinary. Such is the basic idea or definition of an entrepreneur from which its modern definitions have
developed. Apart from the above, there is something about the packaging of the Body Shop products. Roddick started with small bottles since that was
what she was complaining on. According to Kassaye and

Women 's Leadership : Female Form Of Male Form
Title: Women in leadership– female form of male form?
The Pitch:
The debate about the difference in leadership style of women and men continues to attract attention as women make strides into leadership position
surprising that women are the usual focus in terms of the discussion on gender difference in leadership styles. Despite the focus on women's leadership
styles, there seems to be great disagreement about the behaviour of women and men actually performing such roles (Eagly, 2001). This disagreement
on this focus can be divided into two groups. One is the no–difference camp, who commonly agreed that there are few differenced in the leadership
style of female and male leaders. The other is the gender–stereotypic camp who believed the existence of crucial differences in the leadership style
between both (Alvesson, 2009).
Leadership style is usually viewed as relatively stable patterns of behavior that are represented by leaders. In the circumstance of leadership, agentic and
communal features seem especially relevant. For example, agentic features such as independent, dominant and competitive are more attached to men
than to women. While communal features such as helpful, kind, gentle, sympathetic and personal sensitive are strongly occupied by women than men
(Eagly, 2003). In addition, according to Eagly and Johannesen–Schmidt

Water Scarcity: Privatization is Not the Solution Essay
Water is vital for humanity as it sustains human life and is a fundamental aspect in most of the products which are consumed by an average living
person. This is why water supplies are crucial, because through them this substance is provided sadly these services are being perturbed by various
obstacles that at the end are provoking a severe water scarcity around the globe. This has been attempted to be solved by privatising water services,
since it is believed that water available for free has generated an overexploitation of this resource. However, this apparent solution is encouraging the
problem due to the inefficiency and corruption of these companies. That is why the purpose of this paper, before all else, will be to analyse the... Show
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Nevertheless, the existing supplies will not be able to satisfy the increasing number of people, this is supported by Mashhood who claimed in 2012
that a growing population requires more water (addressing the Texas' water needs) which the state says cannot come from one source. Moreover,
this situation has been affecting every corner of the planet as the decrease in the water supplies and the rapid increment in the population will not
improve in the future, since these both elements are seemingly going to continue this trend. Nonetheless, not only these factors are reinforcing this
catastrophe, it is also the latent worldwide social inequality that is inducing a disproportion of the provision of water around the globe. Fresh water
sources subsist in most countries, despite this an inconsistent price for this substance prevails in the developing world, where the cost for it is the
highest but the income of these areas is not. On the other hand, the first world nations represent the contrast of this case because they maintain a
formidable profit and an accessible financial value for water. This means that water scarcity is not suffered by the lack of physical sources, it is
surfacing due to the absence of economic resources of parts of the public who are not able to afford this vital component of human life. A
demonstration of this is seen in Chochabama, Bolivia where riots occurred by cause of a rise in

Starbucks Way: Five Principles For Connecting With Your...
Brand Rituals
Joseph Michelli in his book 'Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People' pointed
out that brand rituals among B2B corporations are not practiced as much as it should be. Using Starbucks as a B2B example– this company has rituals
for celebrations, for training and communication. Each of these rituals created a sense of togetherness and enable partners to share a certain set of
historic traditions.
For example, the coffee tasting ritual– starting from the new trainer to one–to–one meetings with the store manager and national meetings involving all
store managers, the coffee tasting ritual is an 'internal brand experience'. This brought the consumers, its people and ... Show more content on
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All new employees of Zappos spends their first 4 weeks at the call center
Examples of Business–to–Business Brand Rituals
Canadian Pacific Hotels– Invite customers to join their Frequent Guest club; going the extra mile to even ask customers if they prefer hypo–allergic
pillows.
Nissan– Potential buyers, car dealers and parts manufacturers are invited to drop in for a 'guest drive'. According to Japanese culture, a customer is an
honored guest. So it's a guest drive and not a test drive.
Harley Davidson– They created a Harley Owner's Group that provides all kinds of events and activities for riders to get together. Members also enjoy
emergency road services, tailored insurance programs and hotel discounts.
National Trust UK– Offers free/discounted access to over 50 heritage sites in the UK. Also connects with other national trusts around the world through
the International National Trust Organization in providing access and cross–experience to its members, delegates and partners.
Whatever your brand rituals may be, it becomes a platform where you can build your brand upon, it becomes a formula for evolution and innovation
and it is also the core that radiates the vibrant energy that people are drawn upon. Thus resulting in a business that transcends for years to come and one
that continues to

The Body Shop: Corporate Social Responsibility
CSR is how companies control their business processes to provide an overall positive impact on society. There are many factors that determine how
socially responsible a business is, but alongside these are the benefits and costs relating to the level of CSR produced in this essay, I will be analysing
companies from the retail industry and a car manufacturer to discuss the potential costs and benefits to both business and their stakeholders of CSR.
The Body Shop is well known for being an extremely ethical company. Because they do not use any ingredients that have been tested on animals, they
have to pay a higher place to suppliers for these products than Primark for example, who pay an extremely low price for their stock. Because of the ...
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This will also help the environment that people are growing up in to become a more pleasant place to be. It also gains customer loyalty which will
be a positive, especially in the long term if the car industry does deteriorate. However, the long term strategy has already taken 20 years and there is
still an uncertainty surrounding how much longer this project will take to be completed. There is also the point that no other car manufacturer has
ever produced a car that will only emit water vapour, so there is no proof that this is actually possible, which could prove to be a waste of time and
money for BMW.
The main factor that the stakeholders of a business are interested in is the amount of profit that is produced, which can then be paid to them through
dividends. If a percentage of the profits are being paid out to aid CSR in cases such as community projects, then less money is going to the
stakeholders. This point makes having CSR present in a business costly.
However, there are a huge number of benefits which I feel outweigh the main cost and once major point that needs to be considered is the extremely
positive reputation businesses can build up which will likely lead to customer loyalty. In the long term, this will be extremely helpful to the business in
the case of the economic climate falling as the level of demand will not decrease to the extent of making a significant difference to

Accounting Theory and Practice Reflection Essay
To over view the knowledge we learnt from accounting theory and practice, the main thing I can conclude that is the tendency of accounting will shift
away from technical way to people's behaviour way. By understanding what should do, we should ask why and how we could improve and change it
into a better way. This essay aims to explain how the theoretical material that we learn in lectures can be developed under a real practical manner.
When talking about accounting, the first thing we should know is the history of its development. Traditionally, the development is from inductive to
deductive. Inductive theory assume what is done by the majority is the most appropriate practice. However, It did not seek to evaluate the logic or
merit of... Show more content on Helpwriting.net ...
The answer should begin with the new role of accounting. To be ethic, to be responsible to the society should be the new role of accounting in society.
That's the reason critical perspective accounting have been put forward. It is a theory that questions prevailing social order and how accounting
practices actually contribute to inequities. One breach of it is to provide a sustainability report or tribe bottom line that report the social, environment
and economic. Regulation is an important way to enforce ethic and accountability of business. Through the unit, we can see there are some argument
against regulatory. Under the free market approach, even without regulation there are private economic–based incentives for the business to provide
credible info to outside parties, to avoid an increase in cost of operations. When there is a free market, the theory of market for managers and market
for corporate takeovers assume managers' previous performance will impact on how much remuneration they command in future, or whether they
would be replaced by an existing management team, they will be encouraged to adopt strategies to maximise the value of their organization. The
assumption is based on the agency theory, which focuses on the self–interest motivation. However, self–interest may create lots of issues as we
discussed earlier, holds that regulation

The Various Leadership Styles
Leadership There are various leadership styles that are employed in the process of ensuring that organizations perform at their best. One fact is that
not a single leadership style qualifies to be used in all the organizations due to the diversity in the nature of organizations and what they deal in. each
organization will adapt a given leadership style depending on the nature of the business they engage in as well as the leader they have.
Transformational Leadership Under this leadership style, the leader is a true leader who strives to inspire the entire team through having a shared
vision concerning the future of the organization as well as the team members. This type of leader is highly visible within the organization and they also
spend a lot of time communicating. It is worth noting however that they do not necessarily lead from the front as would be though but this type of
leaders will delegate responsibilities quite a lot to the team members. They are noted to have an infectious enthusiasm and still will need support by
detailed people. Transformational leadership is further defined as one that facilitates a redefinition of a people's mission and vision, a renewal of their
commitment and the restructuring of their systems for goal accomplishment. It is a relationship of mutual stimulation and elevation that converts
followers into leaders and may convert leaders into moral agents. Hence, transformational leadership must be grounded in moral foundations.'

Realism In Saaam Bombay
Italian neorealism sought to portray the subject matter at hand truthfully and without adding any sort of artistic touch. A cinematic movement
dedicated to portraying a post war Italy that was slumped into an economic and moral depression. This portrayal is meant to highlight the general
Italian psyche at the time. And films of this movement typically reflect everyday life of the Italians including poverty, oppression, injustice and
desperation. What we perceive as stories as an audience are everyday realities of the "actors". In order to capture a genuine sense of realism, the
production of Salaam Bombay! (1988) took a unique approach. Real street children of Bombay were gathered together and an account of their lives
was taken. The conducting of these interviews served to provide an authentic insight into what would be the most appropriate stories to adapt. This
evolved into the screenplay, filled with realist episodic storylines across a range of characters. A major theme in Salaam Bombay! (1988) is one of
migratory identity. This urban migration of the populace to cities created a sense of being lost in the crowd which was depicted cinematically... Show
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When Chillum dies, we discover a literal replacement of another 'Chillum". This shows the vicious, unforgiving cycle of drug dealers that world enjoys.
These are not people but subordinates, easily disposable commodities. Chillum and Krishna both exude self–destructive tendencies. Chillum is a slave
to his addiction, and goes to great lengths to satisfy it, even cheating Krishna out of his savings with the bank he offered. Ultimately he overdoses.
Krishna's whole character arc starts with him burning his brother's bike. The catalyst for his dreary story. He repeats this act of arson by setting fire to
the bed in the brothel which results in a negative impact for him

The Body Shop International Plc
After the boom of the third industry and the foundation of WTO, companies are now facing more severe competitions than ever before, not only
domestically but also internationally. Therefore, figuring out how can we survive the competition and stand out from the others have been put ahead of
the schedule of plenty of enterprises. While many others are scrambling for marketing their invariable products–paying more attention to propaganda,
packaging price strategies etc. some other have found it more crucial to be innovative. But that is not enough, to achieve greater success, one must
combine proper management and adequate entrepreneurial part, and this technique has later evolved into the term "entrepreneurial management". In
this essay, I will mainly talk about how companies using the "entrepreneurial management" make themselves distinguished from the others and what
value they create through this strategy by studying the case: The Body Shop International Plc. First of all, I will give a brief introduction to the
background of The Body Shop International Plc. Then the essay will go further into the definition of the Entrepreneurial Management Model, which is
introduced to people by Dr. David Rae (2007), and how The Body Shop explains the concept of the model by illustrating the management strategies the
company uses and the entrepreneurial skills it adopts respectively.
The Body Shop is a well–known British beauty and skin care brand, founded in 1976 in Brighton, England,

Broken Promises
Broken promises
Thanks in great part to its "green" image British company Body Shop has prospered in the 80s. In the 90s the firm tried to increase its world
visibility linking its image to Brazil 's rainforest and approaching the Brazilian Kayapo Indians with a program they called `Trade Not Aid. ' The
association generated a barrage of free and laudatory media stories about the activities of Body Shop. More recently however this image has been
bruised. Is the Body Shop social conscience just a sham?
Saulo Petean*
Body Shop 's much vaunted `Trade Not Aid ' policy withindigenous peoples is running into serious problems in the Amazon where it sources Brazil
nut oil for one of its best–selling beauty products.
Since 1991, Body ... Show more content on Helpwriting.net ...
Of this, $100,000 went toward the purchase of a used aircraft and initial expenses. The rest of the money was never accounted for. In 92 and 93,
Gordon Roddick, Anita 's husband and BSI 's executive director, brought four Body Shop country head franchisers to the Indian communities, charging
them $25,000 each. Again, the Indians never saw any of this money.
After one of Anita Roddick 's earliest visits, she announced that Body Shop would extend the project to other Mebengokre villages. They began
competing for Body Shop 's favor, which strained relations among the traditionally egalitarian culture. Roddick and Body Shop never made good on
their promise.
In the meantime, Body Shop began heavily promoting its links to the Kayapo. It announced what it called the "first ever" intellectual property rights
agreement. However, the Kayapo had agreed to nothing. In 1993, a group of 30 Kayapo chiefs were hastily called by Gordon Roddick to a meeting in
BrasГlia, capital of Brazil. The chiefs happily believed that Body Shop was at last going to make good on its promise to expand purchases of nut oil.
What they did not know was that Body Shop had recently gotten word that the press was about to report that it had never reached an intellectual
property rights agreement with the Kayapo. The chiefs were stunned and frustrated when it became clear that Body Shop was trying to get the chiefs to
legitimize the agreement, which still had not been negotiated.

Women And Leadership
Title:
Women and leadership – female style or male style?
The Pitch:
The debate about the difference in leadership style of women and men continues to attract attention since women make strides into leadership position
surprising that women are usual the focus in terms of the discussion on gender difference in leadership styles. There seems to be great disagreement
about the behaviour of women and men actually performing such roles (Eagly, 2001). This disagreement on this focus can be divided into two groups.
One is the no–difference camp, who commonly agreed that there are few differenced in the leadership style of female and male leaders. The other is
the gender–stereotypic camp who believed the existence of crucial differences in the leadership style between both (Alvesson, 2009).
Leadership style is usually viewed as relatively stable patterns of behavior that are represented by leaders. In the circumstance of leadership, agentic and
communal features seem especially relevant. For example, agentic features such as independent, dominant and competitive are more attached to men
than to women. While communal features such as helpful, kind, gentle, sympathetic and personal sensitive are strongly occupied by women than men
(Eagly, 2003). In addition, according to Eagly and Johannesen–Schmidt (2001), the difference between agentic and

Personal Narrative: My Decision To Go To Virginia Tech To...
"To succeed, you have to believe in something with such a passion that it become reality" (Anita Roddick). I never used to understand the true
meaning of passion, I perceived life as a series of events you go to school, get a degree, get a job, get married, have kids, and then retire. It wasn't until
I made the decision to go to a school purely off of popularity that I came to understand what passion actually means. Graduating high school I made the
decision to go to Virginia Tech to study Human Nutrition. During that year my grades began to slack, my motivation fluttered away, and my
friendships became nonexistent. Yet the whole time one thing remained consistent and had my pure attention. That was the gym. I would be in the
weight room everyday

College Admissions Essay-The Fearless Foursome
The Fearless Foursome
"Mom! Mommy! Maaaaaaaaa!" This is the ringtone that I use for my children's phone calls – I want to be certain that when they call I know that it's
one of them or someone with their phone calling me about them. It is of the utmost importance that my girls know that I have created a system that lets
me know when they are in need of my voice, my presence, my Mothering. My Mommy relationship with my daughters – all 3 of them – is the most
important one, only second to God Almighty. It took time for me to feel free as a singlemother though, in the beginning I saw it was a source of
bondage!
My worst fear, I did say my worst fear was having children and raising them alone! I was willing to subject myself to all manner of

The Body Shop ( Tbs )
Introduction
The Body Shop (TBS) is a global beauty brand which is currently owned by L'OrГ©al. The company has a range of cosmetic and skin care products
which sells in over 2,500 stores in 60 countries. Target customer of TBS are mostly female age 18 to 40 customer with financial unconstraint income.
Why TBS has being so successful to target customer buying their products? TBS have used segmentation base to recognise their target market. People
choose different types of product based on their perceptions. Female customers represent wide range of lifestyles that can influence their choices of
product over another. Some might looking for skin care product and some might looking for cosmetic product. Regardless of which product they want,
all they desire for is beauty built on themselves, making their face, body and soul feel good, just like the motto of TBS. Having the concept of
environmental value and responsibility, TBS offers wide range of naturally–scented, high quality of cosmetics and skincare. "The business of business
should not just be about money, it should be about responsibility. It should be about public good, not private greed." (Roddick, 2009). TBS attracts
customers that are not just demanding for high quality and the value of the product, but also able to identify the importance of environmental
responsibility. As TBS flag environmental values and subsequent targeting, customer have the loyalty feels towards TBS. This case study focus on how
the brand aims

The body shop
1.0 Description of the Company The Body Shop International PLC (The Body Shop,TBS), founded by Anita Roddick in UK and opens her very first
shop in Brighton in 1976 . TBS is a multinational company which mainly producing natural inspired ethically skin and body care product solely made
by 100% organic and against animal testing. TBS headquartered in London, UK. The company offers its products under various categories such as
cosmetics and beauty, bath and body, hair and gifts, products for men to home fragrance. It has more than 2700 outlets in 66 countries, selling more
than 1200 products which those ingredients get from all over the world through fair trade . TBS is the first international cosmetics products recognized
by... Show more content on Helpwriting.net ...
Besides, Missha and TFS deal to enhance the product level, both have many flavors of products can be choose and they strongly emphasize on their
naturally. The product of TBS offers the same benefits that Missha and TFS had. Difference between that is TBS create the values makes consumers be
humanity and create harmonious world through their organic, cruelty–free products. 2.3 Consumers Market segmentation use to divide a large market
into small markets that can develop company's product and service to a specific group of consumer, including geographical, demographical,
psychographical and behavioral. Then, have to go through market targeting and market positioning which are consists of a set of buyer who share
common needs that the company decides to serve and a place that product occupies in consumer's mind relative to competing products. Geographical,
TBS has more than 2700 outlets stores in 66 city, state and countries. Demographical, TBS had segmented their product to young female generation
between 18 to 25 ages, but now TBS has developed the products for men. TBS has set their products at mid–range price. In European, Asia and US
market, 90% of consumers are demanding to medium–low priced products. For India it was targeting only

Rhetorical Analysis Of Seabiscuit : An American Legend
Rhetorical Devices Examined in Seabiscuit: An American Legend How does a scrawny, bitter, and lazy horse become the champion of 33 races and
holder of 13 track records? A heroic symbol to the United States, Seabiscuit was the epitome of how persistence, courage, and dedication are enough to
transform an underdog into a victorious winner. During the 1930s, when America was still in the grip of the Great Depression,Seabiscuit managed to
capture the nation 's imagination and unite the country. With the help of the radio, a novel invention which made live broadcasts viable coast to coast,
the country was able to follow the tale of the classic underdog and discover how the little horse with a big heart overcame a career ending injury to win
... Show more content on Helpwriting.net ...
His rags–to–riches career as a bicycle salesman turned automobile dealer and then distributor. It also describes the accidental death of his son in a car
accident, the collapse of his first marriage, and the introduction of horse racing to Tijuana in conjunction with the economic effects of Prohibition.
Additionally, the reader learns the the circumstances under which Howard met and married his second wife, Marcela, and the unusual chain of events
that encouraged Howard's involvement in horse racing. Another key figure is Seabiscuit's trainer, Tom Smith, an old cowboy with an intuitive
understanding of horse psychology. Smith, a man of few words but a brilliant trainer of horses, learns to approach each horse as an individual and
to tailor training methods. These unorthodox training techniques helped cure Seabiscuit of several of his bad habits, including his reckless
behavior towards jockeys. Seabiscuit 's primary jockey, John "Red" Pollard, was an impoverished rider struggling to pursue his financially unstable
dreams. So desperate to make money, Pollard outworked himself doing strenuous tasks to make it by. Pollard was even rendered blind in his right
eye while exercising a horse for only fifty cents. Visually damaged by a clump of dirt that struck him in the head and plagued by injuries to his
shoulder and his leg served as stressors that rendered Pollard

The Body Shop: a Global Industry Analysis
Body Shop International, which is traded in the London Stock Exchange as BOS and more commonly known as The Body Shop, is founded by Anita
Perella Roddick. During the 1970s, when Anita and her now–husband Gordon Roddick were visiting San Francisco, they came across this particular
store on Berkeley, which was selling different skin care products. This store, which was called "The Body Shop" and was founded by two locals, was
also publicly promoting their fight against certain environmental concerns, even offering price cuts to customers that will bring their own bottles
instead of purchasing new ones. The original store where Anita and Gordon Roddick got their idea is still continuing business in the Bay Area, but
under a different... Show more content on Helpwriting.net ...
Through this, the Company has gained the support and loyalty of several generations of customers. Up until today, they continue with their desire to
educate the people and move forward with their campaigns for changes in the society and the environment. Consumers and Market Segments of the
Company The Body Shop has successfully created a niche market, which is composed of more socially aware and environmentally conscious
consumers that are out in the market looking for new and innovative products. Major Products and Services of the Company Since the
conceptualization of The Body Shop, their products have been centered on skin, hair, and body care, which are made from natural and exotic
ingredients, that will also address social and environmental issues. They have unveiled a number of ground–breaking products that are in line with the
brand's position, all the while enhancing their customer's well–being and increasing their self–esteem, without falling into the stereotypical images that
The Body Shop has also been campaigning against. They have initiated and supported certain product launches, such as their new Hair Care range,
Invent Your Scent, and Spa Wisdom. They have reinvented and redesigned their displays, signage, and stores in order to improve worldwide shopping

Mary Kay Ash Essay
Compare and contrast, Mary Kay Ash and Anita Roddick as managers and as leaders.
In looking at the cosmetic industry there are several female entrepeuers who made an impact on women in the forefront. One would be midst not to
acknowledge them if only by name. Estee Lauder, Helena Rubenstein and Elizabeth Arden. These women were available to assist women with
improving themselves both externally with the cosmetics and externally with being more confident in their appearance. The women were pioneers in
the cosmetic industry with products they believed in which made them millionaires. Their products continue to be distributed and sold in some of the
finer retail establishments, such as Saks Fifth Avenue, Lord & Taylor and Neiman Marcus.
Two other ... Show more content on Helpwriting.net ...
I would recommend she continue on the path with the initial mission of helping to empower women. There are important lessons to be learned from
Mary Kay Ash at many levels. The most important recommendation would be to ensure that the company continues to be a trend setter for empowering
women and products that assist consumers with the current trends in skincare. The company's website continues to embody the essence of its founder.
The company allows consumers to communicate their brands and products via social media by allowing the consumer to add input on products. This
invigorates the line which keeps the brand alive, ensuring that it does not fall into the category of brands that caters to all consumers both men and
women, regardless of age. The only recommendation would be that Mary Kay Products to make a major work more with obtaining advertisements in
periodicals and ads on the internet for more

Case Study Of The Body Shop
4. How sustainable is The Body Shop's success? In particular, what should Roddick do about the emerging problems and expected difficulties of
developing its operations in the United States?
1.1 Introduction
Personal profile the name behind the Body Shop, a famous cosmetic line for decades now, is Anita Roddick. On October 23, 1942 in Littlehampton,
Sussex, England marks her birth to an immigrant Italian family. After completing her degree at the Newton Park College of education, she worked as a
part–time teacher and for the United Nations in Geneva. After that, she travelled to different places like Tahiti, New Hebrides, New Caledonia,
Reunion, Madagascar, Mauritius, Australia, and Johannesburg. Her fascination with the women she encountered in these places became an episodic
event in her life. It later formulated her tale of success. Also, she mesmerized the organic products that women in the Polynesian... Show more content
on Helpwriting.net ...
Roddick started with small bottles since that was what she was complaining on. They, lesser materials should be used to produce smaller, thinner and
lighter packages. This is one of the ways by which a company can minimize packaging costs, and at the same time, maintaining products to be in line
with "green". Supporting the environment is ensconced in the Body Shop from the very beginning. Years later, as the Body Shop grew larger and
larger, Roddick combined principles with profit.
Personality has much to say in defining Roddick's success. In Roddick's eyes, Body Shop succeeded because of two reasons. Economic survival of
her family, especially during its beginnings, was a primary driving factor; and, the passion to establish a shop of her own and to engage in trading
was the other. She therefore succeeded not because of a capitalist goal, which is profit. What she did was she thought of ways to survive in the market.
She did not dream of a big shop. The shop eventually

Skill Acquisition Analysis
Introduction
The purpose of this presentation is to evaluate my current level of skill acquisition on my serve. ( Skill acquisition definition ) My serves
weaknesses are my legs; knee bend, and jumping up and into the ball. There is also a problem with my follow through I walk over the baseline and
would not be ready for my opponents return. My serve's skill acquisition is nearing the autonomous stage. The autonomous stage, "is characterised by
performances that are automatic and occur without thinking." (Amezdroz, 2010) because my legs need to do more work which will then change other
stages of my serve. I am comparing Roger Federer's serve because he's 2nd on the AUS Open aces and he is known for one of the best serves in the
game. I would ... Show more content on Helpwriting.net ...
By including drills to the practice, I can practice the bomb, kicker, slider and body serves by placing markers in the service box for each separate
serve. After serving for 30 minutes I can do some smashes for a while. After a big serve, sometimes the opponent pops the ball in the air giving
him time for his next shot but the server may come to net for a smash. A smash is usually hit, "with extreme power leaving the returning player no
chance to remain in the point." (Optimum Tennis, 2015) Therefore having a smash at the ready to finish a point is very valuable for a player.
Practicing well is very important to an athlete so by continuously serving I can make minor adjustments to my serve if it goes out or feels wrong.
By setting up targets; markers or cones. This allows me to improve accuracy and thought processing during a game. I personally prefer to visualise
and then attempt the task. Strength conditioning is important; going to the gym can help with, "ball control can be improved," and, "who is able to
hit the ball harder." (Optimum Tennis, 2015) Doing weights for my legs, to improve the power in my quads and calf's, skipping and leg press.
Therefore, using drills in massed practice and completing exercises will improve my

Body Shop Analysis
Body Shop– Case Study Analysis
Executive Summary
The Body Shop is in the business since 1976. At that time, it was just a concept by the Anita Roddick which clicked and made her a millionaire. The
concept was supported by the tag of natural resources and it has helped the company is placing the brand positioning at the right place. The purpose of
this report is to analyze how the Body Shop started and how the concept of one lady is transformed into a millionaire company. A detailed brand
analysis is being conducted to observe step by step developments in the Body Shop. 1. Introduction 2.1 Purpose: The Body Shop is one of the leading
cosmetic manufacturers worldwide. From the beginning, it has maintained incredible level ... Show more content on Helpwriting.net ...
The marketing strategy of founder Anita Roddick focused only on conferences and campaigns. To keep the cost of the product lower, the Body Shop
always avoided from advertising in magazines and newspaper. They think that their outlets and awareness schemes like "Activate Self–Esteem" are
good enough to promote the product.
Recently, the Body Shop is working on a new marketing campaign "home business". In this venture, the trained marketing consultants from the
company will visit your home to demonstrate the product and create awareness. Currently it is on trail and they are only using this campaign in the
United States. The company is interested in expanding this venture in the near future.
1.3 Scope:
This research project is going to deliver all of the information related to brand management of Body Shop. All the sufficient information is provided
along with facts and figures to display the best possible picture of the Body Shop. At first, the Body Shop is analyzed individually by looking into the
past performance. By using current information afterwards, a comparison is carried out to see the market standing of Body Shop. After the analysis,
suggestions are given about which areas Body Shop needs to improve to enhance productivity. By using the information provided in this report, a
business or an individual can easily study the brand management of any company.
1.4 Methodology:
The

The Body Shop And The Beauty And Cosmetics Industry
Introduction
Over the recent years, companies tend to achieve competitive advantage as well as tranquil business operations by incorporating social and
environmental sustainable activities in the management practices rather than just being focused on commercial approaches. While most of the
companies around the globe prefers to make money by introducing various product line and profit–oriented management decisions, The body Shop
introduced its existence in the beauty and cosmetics industry around three decades ago with thevision to sustain in global arena with strong ethical
values.
Dame Anita Roddick, established a unique example of entrepreneurship in 1976 when she initiated the operations of The Body Shop in Brighton,
England. When Anita began her journey, little did she imagine The Body Shop would grow into Global Business with thousands of stores spread
across the world.(The Body Shop International Plc., 2014). Moreover, Anita Roddick nurtured The Body Shop with the intension to run campaigns
against human rights abuses, protecting wildlife and the environment which successfully turned out to be the effective approach in terms of
sustainability of business and long term expansion. However, theorganization claims to be the pioneer of fair trading and ethical, yet sustainable
management practices in the global business world. Furthermore, there are number of core values that Anita Roddick founded and believed in while
pulling of the management decisions of internal and

Essay International Marketing Ethics and Csr Case Study
1. Identification of Case Issues
Mars chocolate is one of the worlds leading chocolate manufacturers and employs more than 13,000 people across 110 sites worldwide. As market
leaders in their industry, Mars is constantly in the spotlight. Being responsible in the way they conduct business is part of the reason they are in the
highly regarded position that they are in today. The sourcing of cocoa however is currently one the greatest ethical dilemma's facing not only Mars, but
all chocolate companies all over the world.
The importance of international marketing ethics across cultures has been noted by a number of authors (Fletcher & Crawford, 2011; Armstrong
& Sweeney, 1994; Singhapakdi, Rawwas, Marta & Ismail, 1999). For ... Show more content on Helpwriting.net ...
"The issue of slave labour is not merely one that requires unilateral action... international actors such as foreign governments, NGOs, civil society
participants, as well as other actors implicated either in supplying the labour or consuming its products are (needed) to help address the problem"
(Chanthavong, 2002). When it comes to how Mars can help solve this issue, they must continue to finance and support cooperative efforts with both
governments and nongovernmental organizations. Such efforts include the 'International Cocoa Initiative', an initiative working throughout the Ivory
Coast with a "goal of totally eliminating child labour in cocoa" (Peter McAllister, BBC interview); and the 'The World Cocoa Foundation', an initiative
"helping to achieve cocoa sustainability, supporting cocoa communities, education, field programs and scientific research" (World Cocoa Foundation,
2012). Mars must continue to build partnerships to address this issue, but ultimately, making progress in eradicating this issue completely requires the
support, cooperation and commitment of the governments of cocoa producing countries, the cocoa farmers and others from within the cocoa
community (Mars, 2012).
If an organization is to survive and flourish in a global economy, the firm must understand the values and behaviours of each diverse group of
consumers they serve, and Japan is no exception (Erffmeyer, 1999). According to Erffmeyer (1999), there has been a recent

The Comfort Of Strangers Essay
The extract from Ian McEwan's novel The Comfort of Strangers tells the story of Robert and his distant relationship with his family. Robert, the
narrator, revisits the time that his parents left him and his sisters home alone in his effort to see if his sisters did, in fact, hate him for telling on them.
During their parents' absence, Robert followed his sisters into their parents' room and watched them play dress up with their mother's belongings. The
extract follows a sequence of events: the first is dress up in the early afternoon, then, clean up in the late afternoon, followed by dinner. In this extract,
Ian McEwan displays Robert's distant relationship with his sisters, father, and mother by demonstrating the unreliability of appearances ... Show more
After an afternoon of playing in the empty house, Robert and his sisters sit down for dinner with their father in which Robert notes, "I glanced up and
he looked straight through my eyes, deep into my mind," (McEwan 21–22). McEwan uses hyperbole in describing how the father looked "deep into
[Robert's] mind", with the use of intrusive language adding to the notion of the father having immense, almost supernatural, power. Robert even
refers to his father as God. McEwan demonstrates the father's power by contrasting the verbs "glanced" and "looked". The verb "glanced"
represents a timid and quick action which gives Robert less authority and power in this scene. On the other hand, "looked" represents a more
authoritative and attention demanding action performed by the father, which causes a shift of tone and focus. The first part of the extract is all about
the sisters, making Robert in some ways invisible, but now with the father looking directly at Robert, it brings the attention of the narrative away
from Eva and Maria as Robert gets singled out for judgment. This change of focus creates a shift from the fun and lighthearted tone earlier on when
the sisters were playing dress up to a more serious tone when introducing the father. After Robert's father looks deep into Robert's mind he asks, "'Tell
me, Robert, what have you been doing this afternoon,'" (McEwan 23). As one of the three points of dialogue in the extract, the father's question creates
a significant amount of distance between the children and him due to the formality in his tone. The father's decision to single out Robert from his
sisters in the question serves not only to further isolate Robert but also display the father's wisdom and power. The father's knowledge of Robert's
naГЇvetГ© that leads Robert to think

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