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Cas Air France travel challenge mai 2012

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KRDS
KRDS

Gain, animation et qualification de fans. Notoriété autour de nouvelles offres. Trafic vers le moteur de réservation.

1 of 6
Application Travel Challenge – Mai 2012
Brief : faire connaître les nouvelles lignes d’Air France « Sud de la France »
Solution : proposer un puzzle ludique à reconstituer s’appuyant sur les photos des destinations desservies pour tenter de gagner des voyages…
..avant de confronter les utilisateurs aux offres
Résultats 75 000 nouveaux fans 35 000 formulaires remplis avec 75% d’optins Earned media 20 000 utilisateurs issus de la viralité grâce à l’implémentation d’actions Open Graph 3 millions d’impressions d’actualités gratuites auprès des amis des joueurs 3500 clics sur l’action « Book now »
www.krds.fr feed.krds.com Twitter.com/KRDS Facebook.com/KRDS contact@krds.com

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Cas Air France travel challenge mai 2012

  • 2. Brief : faire connaître les nouvelles lignes d’Air France « Sud de la France »
  • 3. Solution : proposer un puzzle ludique à reconstituer s’appuyant sur les photos des destinations desservies pour tenter de gagner des voyages…
  • 4. ..avant de confronter les utilisateurs aux offres
  • 5. Résultats 75 000 nouveaux fans 35 000 formulaires remplis avec 75% d’optins Earned media 20 000 utilisateurs issus de la viralité grâce à l’implémentation d’actions Open Graph 3 millions d’impressions d’actualités gratuites auprès des amis des joueurs 3500 clics sur l’action « Book now »
  • 6. www.krds.fr feed.krds.com Twitter.com/KRDS Facebook.com/KRDS contact@krds.com