2. Using the Facebook Platform to
the best potential for your app!
Plenary Session 4 - Appfest 2013 - IIM, Ahmedabad

3. Introduction
 Why so much fuzz with 'social'?
 How to leverage it?

4. Focus on Facebook
 Why Facebook?
 What’s Facebook developers platform?

5. How to make your content 'social'?
Provide content with added value!

7.  Goal : game launch teaser
 Solution : wearedata, a website that
fetches public info (tweets, mobile
networks, undergrounds, cctv...etct) in real
time in Paris, London, Berlin
 Results:
+ 150 000 visits
+ 3 min daily time on site
FB as 1st source of visit
Ubisoft - Watch dogs Wearedata

8. How to make your content 'social'?
Use content related to users' own information

10. Intel - Museum of me
 Goal: promote a smart processor
 Solution: a video experience which reveals
who's user is as a reflection of his FB social
graph
 Results:
+540,000 Likes
+790,000 shares onto Facebook
+130,000,000 impressions on Facebook

12. Vizify
 Goal : maintaining a controlled “resume” of
users' digital self. A link that could then be
shared on a business card...etc.
 Solution : bringing in
LinkedIn, Foursquare, Twitter, Facebook, and
Instagram info to create a complete overview of
who user is
 Results:
+200 000 users in 6 months
+4min daily time on site

14. Microsoft IE10 - Shovel
 Goal: communicate on IE10 product launch
 Solution: bringing in FB graph information from
the user and display it into fun graphs & stats
 Results:
+100 000 monthly active user
+thousands of shares & social interactions

15. How to make your content 'social'?
Let your user create some content & be their own
ambassadors

17. Aoste - Food designs
 Goal : brand exposure
 Solution : user can create and customize his
own meal then share it with friends (inviting
them to vote for him)
 Results:
+10 000 monthly users
some crazy creations

19. Incredibox - create your music
 Goal: create some buz around this new
company!
 Solution: users can create their own music.
Each character represent different
sounds, including
effects, beats, melodies, chorus, and
voices
 Results:
+9 000 000 visitors in 2012
+330 000 fans on FB
FB as 1st source of visit

20. How to make your content 'social'?
Focus on the 'sharing' experience

22. USA Today - Website
 Goal: increase trafic
 Solution: website redesign
 Results:
+Millions of monthly visits
FB as 2nd source of visit

23. EDIT PRESENTATION NAME IN THE

24. EDIT PRESENTATION NAME IN THE
Pica Pica - city guide
 Goal: create up to date & trendy city
guides
 Solution: users manage every single
content
 Results: yet to come...

25. How to make your content 'social'?
Focus on the 'social proof'

27. Canalsat - end of the world
 Goal : some buzz for a new TV Channel in dec
2012
 Solution : a video experience which reveals end
of the world (user FB info included in the video)
 Results:
+100 000 of users
+30% coming from FB shares & publications

28. What's ahead?
Plenary Session 4 - Appfest 2013 - IIM, Ahmedabad

29. What's ahead of us?
 Graph search will become Facebook 3d
pillar (after Timeline & newsfeed )
 For now, limited to a few locales…

30. Thank You
contact@krds.com
Alexander Corso
Head of Business Unit - Asia

31. krds.com/#!/jobs