Anna Lewis highlights the various ways in which Google Analytics can be used by Webmasters to review important data and make more informed decisions about their website in order to improve results. For more information visit http://www.koozai.com

1. TURNING GOOGLE ANALYTICS IN
TO A WEBMASTER’S TOOL BOX
BRIGHTON SEO – APRIL 2013
Anna Lewis
@Koozai_Anna

2. INTRODUCTION

3. FILL UP YOUR
ANALYTICS TOOL BOX

4. TODAY’S TAKEAWAYS
 Testing your website
 Conversion Rate Optimisation
 Useable tips
 Great ideas

5. TOP
REPORTS

6. I
Traffic Sources > Sources > All Traffic >
Medium > Ecommerce

7. TAKE IT FURTHER

8. (NOT PROVIDED)
Traffic Sources > Sources > Search > Organic
Secondary Dimension = Landing Page

9. 2
FREE
TESTING DASH
BOARDS
YOUR SITE

10. UNDERSTAND
USERS’ TECHNOLOGY
http://kooz.ai/ga-tech-dash

11. UNDERSTAND
SITE PERFORMANCE
http://kooz.ai/ga-site-dash

12. EVENT
TRACKING

13. CUSTOM DATA
Video actions Downloads
Scroll reach Blog comments
Form submissions Drop down menus
Social shares External links
Carousels Rank tracking

14. TRACKING CODE
<a href="/downloads/whitepapers/seo-is-
great.pdf"
onClick="_gaq.push(['_trackEvent', 'whitepap
er', 'download', 'SEO is great', '5']);" >SEO Is
Great Whitepaper</a>
http://kooz.ai/event-tracking-guide

15. Review site
Use data to Identify what
make could
decisions change
Add Event
Collect data Tracking
code

16. CONVERSION RATE
OPTIMISATION

17. CRO

18. CRO
PLANNING

19. CRO PROCESS
Choose Identify Review
pages objectives goals
Test Analyse Implement
more! results tests

20. CHOOSE VARIATIONS
Copy / Images
Wording / Layout
Info Info
required Test given
Prices /
Offers
Data

21. CHOOSE GOALS
Transactions
Engagement
Goal / Revenue
Interaction Forms
Sign ups

23. PLAN TESTS
100s of
ideas in our
CRO
Whitepaper!
http://kooz.ai/CRO-whitepaper

24. CRO IN GA

25. REVIEW RESULTS

26. ADDITIONAL
TESTING IN GA
Analyse on page activity
Enhanced link
Event tracking
attribution

27. TO SUMMARISE
Identify Add tracking Analyse
areas to test codes results
Get better Continue Make
results! analysing decisions

28. IMAGE SOURCES
Tools (Slide 3) © Anterovium - Fotolia.com
Chips (slide 4) © Africa Studio - Fotolia.com

29. HAPPY TRACKING!
anna.lewis@koozai.com
0845 453 1234
@Koozai_Anna