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MEASURING
THE VALUE OF
CONTENT MARKETING
Anna Lewis (@Koozai_Anna)
Measuring the Value of Content Marketing
WHAT’S THE KPI?


Buzz   Links   Conversions   Revenue
BUZZ
MY TOP SOCIAL TOOLS


     Google Analytics
SOCIAL CRAWLYTICS
BIT.LY
CROWD BOOSTER
LINKS
MAJESTIC SEO
OPEN SITE EXPLORER
CONVERSIONS
ON-PAGE DATA
Google Analytics: Content > All Pages
YOUR LINKS & SHARES
Open Site Explorer: Top pages export
COMBINE RESULTS
FORMAT RESULTS
ASSESS RESULTS
TAKEAWAYS
REVENUE
USING…
SOCIAL REPORTS
           1. How to find
              social
           2. Social Reports
           3. Sub-Reports
           4. Dimension
              details
              (URL/Network)
           5. More metrics
              for analysis
           6. Extra reports
           7. Breadcrumb
           8. Data and graph
              choices
SHARED PAGES




Social > Pages
DATA HUB ACTIVITY




Social > Pages > URL > Social Network and Action
ACTIVITY DETAILS




Social > Pages > URL > Activity Stream
SOURCE, URL, £££




Social > Conversions > Secondary Dimension: Landing Page
MY TOP THREE TIPS
             First Click
            Conversions

                           Detailed
Dashboard
                            Data


              Google
             Analytics
CONTENT DASHBOARD




http://kooz.ai/contentdash
DETAILED
CONVERSION DATA
CONTENT REVENUE




    Conversions > Multi Channel Funnels> Assisted Conversions > First
Interaction Conversions > Source / Medium > Pivot Table > Pivot by Landing
Page > Pivot Metrics: First Click Conversions, First Click Conversions Value
IN
SUMMARY
HELPFUL RESOURCES
1. Kevin Gibbons explains how to do a content audit:
         http://www.blueglass.com/blog/content-auditing/

2. Himanshu Sharma explains how to view content conversion results in Google Analytics:
         http://www.smartinsights.com/google-analytics/google-analytics-setup/how-to-
   review-content-effectiveness-using-a-custom-google-analytics-dashboard/
HAPPY TRACKING!

     @Koozai_Anna

     anna.lewis@koozai.com

     0845 4531234

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Measuring the Value of Content Marketing

Editor's Notes

  1. Change article-a- to /content/
  2. Simplify – Highlight URLs as URLs – use fake ones or just one