Our latest project launch slidedeck. Integration of WordPress, HubSpot and SalesForce to drive traffic, create conversions and nurture leads. See the website at http://www.barnhardtcotton.net.
2. Addressing the Changes
● Cotton dominated the fiber markets in the
20th century
● Man-made & regenerated fibers combined
with economic forces have impacted cotton's
reputation and position in the market
● Barnhardt Manufacturing is taking on these
challenges using 21st century technologies
5. 21st
Century Sales
The website is the hub of sales & marketing and
provides the following benefits:
● Establishes company as industry expert to
existing customers & prospects
● Enhances competitive position in current
markets
● Provides resources for customers, influencers,
partners, employees and consumers
● Offers a platform for launching new products and
reaching new markets
7. Website Goals
1. Sell out both bleacheries with profitable
business.
2. Develop new markets for bleached cotton.
3. To be the first choice for absorbent fiber globally.
4. For everyone in supply chain to clearly
understand the advantages of Barnhardt
Bleached Cotton in their products.
9. New Features & Benefits
● Updated Brand Image
● Extensive Cotton Information
& Library
● Product Catalog
● Blogging & Social Media
● Lead Capture Tools
● Sales Force integration
● Marketing Automation tools
25. Digital Marketing Strategy
1. Bi-weekly blog posts
2. E-blasts – blogs, product updates, events,
industry news
3. Social Media publishing (Pinterest, LinkedIn,
Twitter)
4. Visitor conversion optimization
5. Incremental improvements...
26. Your Turn...
1. Grab an iPad and take a tour
2. Sign-up for our e-blasts & join
us on our social channels
3. Send your comments to:
service@barnhardtcotton.net
27. Credits
1. Barnhardt Bleached Cotton – Garland
Green, Chuck Allen, Stacy Glover, Kristi
DuPlessi, George Hargrove
2. Barnhardt IT – Pete Chantry, James Walker,
Ted Palmer, Kevin O'Rourke
3. Knowmad – Van Wilson, Angela Hayworth,
Diona Kidd, William McKee
4. The Alison Group – Kari Rehnlund, Linda
Motto, Mark Alison