The document discusses major app development trends for 2014, including mobile, social, cloud, and big data. It notes that mobile apps and advertising revenues are rapidly increasing. Popular mobile platforms include Android and iOS, while hybrid and cross-platform SDKs are gaining popularity for app development. Social media integration is also a significant trend, with apps adopting more social features. Cloud computing, especially personal cloud storage and Infrastructure as a Service (IaaS), is seeing greater adoption. Finally, big data solutions around Hadoop, NoSQL databases, and data analysis are increasingly important.

1. APP DEVELOPMENT TRENDS 2014
- CATCH & REACT

2. 2
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Phong Bui - VP of Technology
KMS Technology
ABOUT US

3. WHY SHOULD WE BE HERE
 Learn
about 4-mega software technology trends affecting IT
industry and businesses.
 Necessary
in order to anticipate and respond to ongoing technology-
driven disruptions
 Step up
don’t get caught unaware or unprepared
3

4. AGENDA
4
Mobile Social Cloud Big Data
 4 Technology Megatrends
 Programming Language Trends

5. © 2014 KMS Technology
#1 MOBILE

6. GENERAL STATS
6
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
2011 2012 2013 2014E 2015E 2016E 2017E
Mobile App + Advertising Revenue 2011 - 2017E
Paid for
Advertising
Source data
from Gartner
Image Source: PPCHero

7. MARKET SHARE
7
Android: Market Share win iOS: Financial Success
Windows Phone: Struggling(?) BlackBerry: Old-fashioned
Others: Sinking
Source:
Pure Oxygen
Source:
MobileWorldLiv
e
Revenue
share 2013

8. APP DEVELOPMENT APPROACH
8
Web
Hybrid
Native
Objective-C,
Java, C#, C++
HTML, CSS,
JavaScript
-Web View
-Native Wrapper
-Open GL

9. MOBILE DEV LUGGAGE
9
RESTful, SOAP Web services
JSON, XML
Server-side technology
Java/C#/Ruby/PHP, …
Objective-C,
JavaAndroid
HTML5,CSS,
JavaScript
Cross-platform
frameworks
C#(WP),C++(BB),
J2ME,…

10. HYBRID & CROSS-PLATFORM SDKS
10
 iOS and Android
 OpenGL based
 iOS, Android, Windows, MacOS
 Mono framework
 iOS, Android, WP, BB
 HTML5, JS based layout
 iOS, Android, WP7/8, BB, …
 Hybrid with HTML, CSS, JS
 HTML5/JS library
 iOS, Android, WP7/8, BB, …
 C/C++ or HTML, JS
 iOS, Android, WP7/8, BB, …
 HTML, JS as UIs
 Ruby as controllers

11. FOR MOBILE DEVELOPERS
 Master native language for one primary platform and
know few secondary OSs.
 Be aware of Hybrid/Cross-platform approaches
 Examine different platform devices to learn typical user
experience
 Mobile Start-up: Application development innovation
together with marketing innovation
11

12. © 2014 KMS Technology
#2 SOCIAL

13. SOCIAL MEDIA
13

14.  Sharing
 Publishing
 Playing
 Buying
 Networking
 Localization
 Comment
 Like
 Chatting
 Talking
SOCIAL NETWORK FEATURES
14

15. APP DEVELOPMENT TRENDS
 Software tends to have more socialized features
DNN acquired ActiveSocial and integrated it as core feature
50+ social module were built for Drupal framework.
Web application is adopting more high responsive/real-
time technique
Fastest growing startups are social apps - Instagram(1B), Tumblr
(1.1B), WhatsApp (19B)
 Demand of Social Networks <-> Apps integration is in
almost application
Share
Authenticate, user’s data
Embedded app
15

16. RESPONSIVE & SCALABLE
FRAMEWORKS
16

17. © 2014 KMS Technology
#3 CLOUD

18. CLOUD
18
Should we use How we use

19. CLOUD STORAGE
 Personal Cloud to replace PCs
for personal content storage
allowing access across multiple
devices
 Mobile OS offers Personal Cloud
as its core ecosystem or APIs to
integrate with
 iOS - iCloud
 Android – Google Drive
 Windows Phone - SkyDrive
 Applications tend to have more
cloud storage integration
19

20. PERSONAL CLOUD
POPULAR PROVIDERS
20
 2GB Free
 Seamless syncing
 7GB Free
 Windows/Office
integration
 5GB Free
 Best for web apps
 5GB Free
 Heavy iTunes/Mac users
 5GB Free
 Seamless syncing at any folder
 5GB Free
 Easy integrate with rich APIs

21. CLOUD COMPUTING
21
 IaaS, SaaS – gained more adoption than PaaS
 PaaS is more suited for personal usages or SMEs

22. CLOUD COMPUTING
POPULAR PROVIDERS
22
 Amazon EC2 and Amazon S3
 The pioneer/most popular
IaaS provider
 The pioneer/most popular CRM
SaaS provider
 Force.com platform provides PaaS
with Apex language supported
 Well-known PaaS provider
 ASP.NET, PHP, or Node.js
 Provided IaaS from June 2012
 Well-known PaaS provider
 Support Python, Java, Go and PHP
 other JVM languages such as
Groovy, JRuby, Scala, Clojure and
Jython
 PaaS Owned by Salesforce
 Debian-based Ubuntu OS
 Ruby, Java, Node.js, Scala,
Clojure, Python and PHP
 Open source PaaS owned by
VMware
 Ruby (with Rails), Java (with
Spring Framework), Node.js,
Scala (with Play and Lift)

23. © 2014 KMS Technology
#4 BIG DATA

24. DEFINITION
24

25. KEY USE CASES
25
Enhanced 360O View of the Customer
Security/Intelligence Extension
Operational Analysis
All kinds of Data Exploration
to enhance decision making
Source: IBM

26. COMMON SOLUTION
26
Data Mining
Data Visualization
Parallel
Processing
Big Data
Storage
Reporting
Tools/JS libs
Algorithms/
Heuristics
Hadoop/Ma
pReduce
NoSQL

27. BIG DATA STORAGE
27
Polyglot
looser consistency, non-
structural, horizontal scaling,
higher availability
~modern RDBMS, same
scalable performance of
NoSQL, ACID guarantees.

28. TOP NOSQL PROVIDERS
28
 HDFS based DB
 Key-value and column oriented
 Random read write to large data
 Key-value storage
 Developed by Facebook
 Fastest write ever DB
 Key-value storage
 Rapidly changing data
 Foreseeable data within
memory capacity
 Graph database
 Interconnected data  MapReduce based DB
 For accumulating,
occasionally changing
data
 Document storage
 Best use with for dynamic
queries, SQL like storage
 MapReduce based
 Dynamo-like data
storage
 Similar to HBase
 Someone noticed that it’s
better than HBase
 Key-value storage
 combines in-memory caching
with the storage system
 Reads and writes scale
horizontally

29. © 2014 KMS Technology
PROGRAMMING
LANGUAGE TRENDS

30. PROGRAMMING LANGUAGES
TRENDS
30

31. SUMMARY & NEXT?
31
- Pick something you’re interested in, build
knowledge and skills
- Keep an eye on the others
- Consider some of them for thesis’s topics
- Develop apps towards the current trends
Mobile Social Cloud Big Data
 4 Technology Megatrends
 Programming Language Trends

32. KMS TECHNOLOGY – CONNECTING
CHANNELS
32
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33. © 2014 KMS Technology