Online Community Building

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Martin Kloos

Business Technology Design

VP: Web 2.0 value builders® “ We build valuable relations online” December 2008

Successful organizations benefit from Web 2.0 and embrace customers online Web 2.0 value builders® - - Web 2.0 Corporate website less relevant Consumers orientate online Web as social platform Loyalty towards brands decreases High trust in peers and social web Social Web is growing Power is shifting towards consumers and organizations lose control over their customers Successful organizations build valuable relations with their customers online Trends

Customers see the potential but struggle with Web 2.0 Web 2.0 value builders® - - Burning platform ,[object Object],[object Object],“ I’m using Web 2.0. Can you help me improve?” Customer is unaware of possibilities of Web 2.0. “ I have no idea what Web 2.0 is? ,[object Object],[object Object],“ I want Web 2.0! How?” ,[object Object],[object Object],“ My competitors benefit from Web 2.0.”

Our solution: We deliver valuable relations online through Web 2.0 Web 2.0 value builders® - - ,[object Object],[object Object],[object Object],[object Object],[object Object],Think big, start small and upscale quickly Embedded in organization Consumer needs study Concept & content Design & Deliver Measure and learn 3 opportunities of Web 2.0 for their business Result

We have the experience, team and credentials to deliver valuable relations online Web 2.0 value builders® - - National Recognition Frontpage Telegraaf ,[object Object],[object Object],[object Object],[object Object],[object Object],Well known successes Clients & credentials ,[object Object],[object Object],[object Object],[object Object],[object Object],Approach ,[object Object]

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