Typical ways a potential customer will hear about your business.
Your business is calling, advertising, marketing or emailing potential customers.
Customers are acting on your behalf to tell people about your business and services 21 Your business is calling, advertising, marketing or emailing potential customers.
.4% 1.6% Customers are acting on your behalf to tell people about your business and services Your business is calling, advertising, marketing or emailing potential customers.
That’s 400% more conversions!
The act of referring someone or something for consultation, review, or further action. Referral definition Also known as word of mouth
Doesn't matter what you call it
Dropbox 100k registered users to 4M registered users in just 15 months. That’s a 3900% growth!
Things we need to crack the code of referral conversions
Happy Customers
Product Market Fit
Segmentation
Highest LTV Large Social Following Segmentation
Highest LTV Large Social Following In Target Vertical Low Support Ticket Volume Engaged User Located in Target Region Segmentation
Reciprocal Incentives
Free download
Free for limited time Promotional item Large discount Reciprocal Incentives
Reciprocal Incentives
Cash Reciprocal Incentives
Code School Example Hall Pass Campaign Two days free if you did not become a paying member in first 7 days. ! ! ! !
Code School Example Hall Pass Campaign Two days free if you did not become a paying member in first 7 days. Get 2 additional days for every friend who activates a Hall Pass because of you ! ! !
Hall Pass Campaign Two days free if you did not become a paying member in first 7 days. Get 2 additional days for every friend who activates a Hall Pass because of you ! ! ! 60k registered users to 600k registered users in just 17 months. That’s 10x growth! Code School Example
Basic Reproduction Number http://en.wikipedia.org/wiki/Basic_reproduction_number
Basic Reproduction Number R = 3
R = 3 Basic Reproduction Number 1 user turns into 130 users at an R3 in 30 days.
Accomplishing an R3 Delivery Methods Text message In Application Email Social media
In text
In text Grew by 1,000,000 users per week
In application
In email Activation email
In email Activation email Reproduction email
In social media
Landing page
Traffic
Traffic doubled every month Traffic
$25 Conversion
$9,000 investment returned last click attribution of $122,280 in 17 months.
Total estimated return over $500,000 in 17 months. 55x Return on investment!
Bonus Section+
What are the biggest killers?
7. Typical ways a potential customer
will hear about your business.2
8. Your business is calling, advertising,
marketing or emailing potential customers.
1
9. Customers are acting on your behalf to tell
people about your business and services
2
10. Customers are acting on your
behalf to tell people about your
business and services
21
Your business is calling,
advertising, marketing or
emailing potential customers.
11. .4% 1.6%
Customers are acting on your
behalf to tell people about your
business and services
Your business is calling,
advertising, marketing or
emailing potential customers.
12. .4% 1.6%
Customers are acting on your
behalf to tell people about your
business and services
Your business is calling,
advertising, marketing or
emailing potential customers.
Thats 400% more conversions!
36. Free download
Free for limited time
Promotional item
Reciprocal Incentives
@danielmcgaw #convconf
37. Free download
Free for limited time
Promotional item
Large discount
Reciprocal Incentives
38. Free download
Free for limited time
Promotional item
Large discount
Additional Storage
Reciprocal Incentives
39. Free download
Free for limited time
Promotional item
Large discount
Additional Storage
Points
Reciprocal Incentives
40. Free download
Free for limited time
Promotional item
Large discount
Additional Storage
Points
Cash
Reciprocal Incentives
41. Code School Example
Hall Pass Campaign
Two days free if you did
not become a paying
member in first 7 days.
!
!
!
!
42. Code School Example
Hall Pass Campaign
Two days free if you did
not become a paying
member in first 7 days.
Get 2 additional days for
every friend who activates
a Hall Pass because of you
!
!
!
43. Hall Pass Campaign
Two days free if you did
not become a paying
member in first 7 days.
Get 2 additional days for
every friend who activates
a Hall Pass because of you
!
!
!
60k registered users to 600k registered users in just 17 months.
That’s 10x growth!
Code School Example