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Trends in Online Video
          &
  Content Marketing
Trends in Online Video and Content Marketing
Trends in Online Video and Content Marketing
Trends in Online Video and Content Marketing
Trends in Online Video and Content Marketing
700	
  
60%	
  
90%	
  
Longer	
  than	
  10	
  minutes	
  	
  
Access	
  everywhere	
  
+	
  Bandwidth=	
  
Video	
  explosion	
  
Webcast workflow
#1 Set Objectives
Webcam?
Single cam?



Vision mix?
Studio?
Trends in Online Video and Content Marketing
Webcast workflow
#2 First Steps
Webcast workflow
3# Content Planning
Webcast workflow

    4# Pre-Event
    Marketing
Webcast workflow
6# Managing the Live event
Webcast workflow
7# Post-Event Marketing
www.kinura.com
sarah.platt@kinura.com
           @sarahkplatt
               @kinura

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Trends in Online Video and Content Marketing