Multi-network Solutions in the Real World Forum at IBC 2013

Welcome
Making Your Hybrid Network Smarter
14 September 2013
8:30 – 10:30 am

#multinetwork #IBCShow

Welcome & Introduction

Nigel Walley, Managing Director, Decipher Media Consultants

Presentations

Ivar Slavenburg, Business Innovation Manager, Ziggo
Spencer Stephens, CTO, Sony Pictures Entertainment
Keith Wymbs, VP Marketing, Elemental Technologies
Will Law, Chief Architect, Media Division, Akamai
David Price, Head of TV Business Development, Ericsson
Tom Munro, CEO, Verimatrix

Panel Q&A with the Audience



Creating Value on
Hybrid Networks
Ivar Slavenburg
Business Innovation
Ziggo


Definitions


Hybrid
 The ability to distribute information using
different technologies in parallel over the same
physical network



OTT Content
 Delivery of video and audio without a multiple
system operator being involved in the control or
distribution of the content itself


Value model
 Cable providers can add
value to their network on
several levels (literally)
 Currently, most value is
created in the access
level, while much attention
is on the Media Sales layer


Identifying opportunities
Today, many opportunities are available in the market.
How do you determine to get in or to stay out?




How does an opportunity add value (which layer does it
impact), and
What is the added value?
 Short term impact
 Long term impact
 Strategic value


Thank You
Ivar.slavenburg@office.ziggo.nl
www.ziggo.nl

Multiscreen Content
Spencer Stephens
CTO
Sony Pictures


The second screen is there to
provide what the user wants in
addition to the program.


“Men in Black 3: Movie Touch” iPad app
Video
Social Media

Content on ribbon
tracks video

Bonus video

Music
CGI Models

Playback control

How do we turn this class of app into
second screen experience?
Video
and Ribbon

Video
Ribbon


Video
and Ribbon

How do we turn this class of app into
second screen experience?

Video
Ribbon


Provide the rich set of second
screen content the user wants.
Actor bios
Character bios
Script
Behind the
scenes
Locations
Costumes

Acquiring second
screen content starts
in pre-production.


Second screen content has to be
there when the user wants it.

Synchronization of video
playback and content in
the app.


Sync using audio watermark
or audio fingerprinting


WiFi network sync
between an on tablet
and an app on the TV


Traditional
broadcast

Streaming

Service
Provider

Sync’d
metadata
Broadcaster

Sync’d
metadata
(O2’s http://bemoredog.com)

Integrate social media interfaces
into the second screen app.

Everything the user wants
right there in the app.

Summary


Provide what the user wants in addition to the
program
 Related content, information, social media, etc.




Providing a rich set of second screen content starts
in pre-production
Second screen content has to be there when the
user wants it
 Synchronization between main screen and the app



Integrate social media into the app

Thank You

Balancing Multi-screen Capacity
with Demand via the Cloud
Keith Wymbs
VP of Marketing
Elemental Technologies


Elemental Defined
Aligned with the major
trends in video

Perfecting

Industry-defining technology
innovation

the Media
Experience

Best-in-class video processing
solutions and support
> 300 market-leading customers
and in more than 40 countries


24

WHAT A TRIP!


In the clouds



Working in the cloud



On Elemental Cloud
Spinning up nodes


25

Elemental Cloud


Platform as a Service (PaaS)
securely managing high-volume
video solutions



Automates provisioning and
scaling of virtual resources with
control over workflow components



Seamlessly integrates cloud
resources with on site
infrastructure

Case: National Broadcaster


Consistent network programming
 Episodic series, sports, etc.



Multiple regional news broadcasts
 Several times daily



Monetization and SLA requirements
 Publish VOD asset w/in duration of air time
 e.g. 60 min asset w/in 60 mins of air time
 Maximize Nielsen C3 window

Pure Cloud
30

Maximum: 27 nodes

25
 6,400

20

 1,400 hour minimum

15

10

hours / month



Minimum: 2 nodes

$42k / month
 $510k Yr 1

5
0
Nodes


28

Ground
30

Excess capacity

25
20
 27

units
 13k hours /
month excess
capacity
 $810k Yr 1

15

10
5
0
Appliances

Nodes


29

Hybrid
30

Economic balance

25

 Ground

 1,500 hours / month
 $60k

20

 Cloud

15

 5k hours / month
 $34k / month

10

 $463k

5

Yr 1

0
Nodes

Appliances


30

Elemental IBC Announcements:

…in good company


Thank You

Join us for drinks tomorrow
16:00 - Stand 4.B75
keithw@elementaltechnologies.com
elementaltechnologies.com


The Role of LTE Broadcast
in Hybrid Networks
David Price
Vice President, Business Development, Media
Ericsson


NETWORKED SOCIETY
Television within the
Networked Society is
evolving into interconnected
services providing any
Content to any device
cloud

IBC: Multi-Network Solutions in the Real World | Commercial in confidence

A KEY ELEMENT - video
Video is key


A KEY ELEMENT - LTE

50%
SMARTPHONE TRAFFIC
THROUGH OUR NETWORKS


Demand is global


Evolution of IP Video
Digital Video inflection points
8
Mbps
6
Mbps

4
Mbps
2
Mbps
199
3


200
3

201
3

DS
L
MB
B
MPEGMPEG2
MPEG4
5

Use cases
Linear TV &
Instant delivery

Deliver high interest live content to
many users with secured QoS, over
defined areas


UE caching –
pushed content

Local mass content
distribution

Broadcast (Podcast) most
popular video, apps and
webpages to device cache.
Broadcast SW upgrades.

Broadcast most popular
content in the geographical
areas it makes sense.

LTE/DTH hybrid
› There are 154 DTH operators globally
–10 Middle East and Africa, 26 Asia/Australia, 80 Europe, 13 North America, and
25 South America

› DTH Revenue $76bn 2011, $91bn 2017
› DTH subscribers 170m 2011, 220m 2017
› Current strategy for retention often involves exclusive content and
exceptional video quality
› DTH operators around the world are challenged by terrestrial operators
offering personalized (unicast) services
› DTH still represents the most cost effective broadcast delivery medium for
live or scheduled content where number of simultaneous streams > 8000
– (see http://www.digitaltveurope.net/28361/ott-costs-exceed-satellite-for-8000-simultaneous-views-says-survey/)


LTE Broadcast
• Software upgrades for
existing parts of the network
• Access nodes
(eNB/MCE)
• Operational Support
Systems (OSS)
• Mobility Management
Entity (MME)


• Additional elements
• Multimedia Broadcast
Multicast Services system
(eMBMS)
• Broadcast Multicast
Service Center (BM-SC)
• Live Encoder /
Segementer

LTE Broadcast efficiencyefficiency
More users: more


Success where others failed
LTE Broadcast

DVB-H

MediaFlo

Broadcast/Multicast







Standards based





×

Existing spectrum



×

×

×

×



Standard handsets

(will be in chipsets)

Existing infrastructure



×

×

Adaptive use of spectrum



×

×

×

×

×

×

Adaptive video encoding



Non-video applications


(only one data rate
broadcast)



Coverage comparison
› eMBMS; 1.6b/s/Hz
› sites with service >95%:

› DVB-T; 1.66b/s/Hz (13.27Mb/s)

– 100% in 10km; 93% in 20km
service
probability
1

outPerSiteVoronoi; cellradMean, MCS24,Reval20km [24-May-2012 19:51:04]

20

0.9
15

0.8
10

0.7

y coordinate [km]

5

0.6

0

0.5

0.4

-5

0.3
-10

0.2
-15

0.1
-20
-20

-15

-10

-5

0
5
x coordinate [km]

10

15


20

source: LfM NRW

Enabling technologies
eMBMS

• Evolved Multimedia
Broadcast Multicast
Service – a 3GPP
standard, it enables
mobile networks to
offer
broadcast/multicast
services.

HEVC

MPEG-DASH

High Efficiency Video
Coding/H.265 – the new
video compression
standard promises to
halve the bandwidth
required to transport
video content compare to
today’s leading
implementation of MPEG-

Dynamic Adaptive
Streaming over HTTP
(DASH) – simplifies and
standardizes the adaptive
delivery of video to
consumer devices, ensuring
a better quality of
service, greater efficiency
and introducing

Conclusion
Demand for choice (unicast) is growing at the same time as
demand for higher quality

Hybrid networks will emerge to take advantage of broadcast /
multicast but still providing unicast services

The network will become more intelligent with transparent
Internet and predictive caching, pacing, User Aware Routing...

eMBMS, HEVC, MPEG-DASH and HTML5 technologies will
become widely adopted on a global basis from 2014


Thank you

Visit us Hall 1, Stand 1.D61

Maximizing the Pipe: Hybrid
Protocols for Optimized OTT
Delivery
Will Law | Chief Architect | Akamai

50

http://www.akamai.com/60seconds

Video quality problems hurt our customers


Viewers start to abandon a video if it takes more
than 2 seconds to start up

•

Playback failures like re-buffering result in less video
consumed



Users are particularly sensitive to:

•

Startup time
Sustained bitrate
Re-buffer time

•
•


Problems due to poor network conditions


What do poor network conditions look like:

•
•

Packet loss is > 1%
Latency is > 100ms



Why does this happen:

•

Home network routers
Geographically remote users
Cellular connections

•
•


Network conditions by country

TCP re-transmission rates, as sampled by our edge servers

Monolithic delivery
95% of OTT content today is delivered via
unicast HTTP over TCP
 UDP offers higher throughput, but it does
not natively correct for packet loss or
congestion
 How can we improve this????



The solution: A new Hybrid HTTP/UDP
Protocol


This new protocol prevents packet loss and
latency from impacting the video viewing
experience by using:

•

Hybrid HTTP/UDP Transport Protocol
Forward Error Correction
Advanced Congestion Control

•
•


Astraeus Hybrid HTTP/UDP
 HTTP/UDP Hybrid Protocol
research
• Transparent, reuses existing
infrastructure
 Advanced Congestion Control
• Based on FastTCP, can provide

Initial Results
• ½ the startup time
• 2x – 5x the bit rate
• 10x fewer rebuffers

further improvements due to

flexibility of UDP
 Forward Error Correction (FEC)
•

Raptor10 FEC


Astraeus – how would it be deployed?
Implemented on each Akamai edge server
 SDKs for iOS, Android, Desktop, *.STB


Connected Device Stack
App
App
Astraeus SDK

App layer integration.

Service layer
integration.

Application Framework
Astraeus SDK

Services / Libraries
OS


Standard HTTP

Astraeus impact – initial lab test
These results show
results
TCP Reno
FastTCP
Astraeus

compared against
certain sample network
conditions under a
controlled lab
environment


Could we make it mo’ better?
We’re still unicasting with Astraeus - albeit
more efficiently
 What if we added the ability for that same
client software to receive multicast streams
if appropriate?



Multicast delivery – Requirements
 Be compatible with existing media players such
as Apple HLS player on iOS (i.e deliver segmented
media to the app layer)
 Must support Automatic Multicast Tunneling
(AMT) in addition to native IP multicast
 Support existing Akamai streaming features such
as Media Encryption and DVR
 Transparent fallback -> unicast Astraeus ->
unicast TCP

Summary – Hybrid Client Protocol Stack
TCP unicast
UDP unicast
UDP multicast

}

Smart clients which can
switch smoothly
between hybrid delivery
protocols for optimized
OTT delivery


Does this stuff actually
work?


Thank You

Visit us at #6.A15
Will Law
www.akamai.com


Tomorrow’s Vision
of a Hybrid Deployment
Tom Munro
CEO
Verimatrix


The “Good Old Days”
Linear Content

Subscriber
Management

RF Broadcast Network

Broadcast STB

Key &
control
data

Simple entitlement model and
single transmission protocol

Custom specialist hardware
with TV technology specific
interface standards

One-way transmission of media
& metadata with in-band
signaling of rights and directives


Simple guide-centric
interface, with limited local
storage and no return channel

Today’s Hybrid Network Environment
Hybrid architectures stretch across
traditional delivery networks and OTT
services
 Hybrid components can be a mix of physical
and cloud resources
 Hybrid management and analytics
encompass visibility of behavior
independent of delivery type



Towards The “Golden Castle”
IPTV

RF/DVB

IP-Hybrid

OTT

DVB-Hybrid
Pervasive Video
Services


Verimatrix & TiVo Integration
Broadcast
Content

On-demand
Content

ViewRight
STB

Operator Management
Interface

IP-Hybrid
CSM

OTT/Web
sources

Ondemand
Encryption

Universal
Content
Database

DVB DVR/STB

ViewRight
STB

TiVo UI

Guide

Linear
Encryption
Broadcast
CSM

TV
Everywhere
Partners

Liner EPG
Metadata

TiVo UI

Adaptive
CSM

DVR
Scheduling

TV
Everywhere
Portal

IPTV DVR/STB

ViewRight
Web

TiVo App

Mobile/OTT tablet
MultiRights
CSM

Single Content
Authority

Search &
Browse

ViewRight
Web

TiVo
Portal

Internet/OTT PC


On-demand
Metadata

TV
Everywhere
Metadata

Cross Device
Personalization

TiVo Service
Platform

OTT/Web
Metadata

Hybrid Monetization Delivery
A multi-network, multi-screen architecture
requires:


A flexible view of media processing



Unified management of subscriber rights



Harmonization of content presentation



Performance and subscriber data


A Smarter Hybrid Solution
Linear &
On-demand
Content

Scheduling,
Resource Allocation
and Workflow

Unified Hybrid
Media Processing &
MPTS
Grooming
Universal
Broadcast
Physical Content
Encoder Database
Resources
SPTS
File to file
Guide

Content
Metadata

Operator Management
Interface

Cloudbased
DVR
Encoder
Scheduling
Resources

Search &
Browse
HLS

ABR Stream
TV
Everywhere
Portal
DASH
ABR Stream

Unified Hybrid
Server
Client
Analytics
QoS data
Rights Management
IP-Hybrid
Linear
Content
Encryption
Usage Data
Multiformat
Player

CSM
Client
Behavior
Data
Broadcast
CSM

ViewRight
Security

Client Device
Analytics
Hybrid
Agent
UI Super Domain

Audience
Analytics
Ondemand
Encryption

Hybrid Client Device

Subscriber
Adaptive
Behavior
CSM
MultiRights
CSM

Client
Single Content
QoS/QoE
Authority
Unified Hybrid

Unified
Flexible Media
Cross Device
Processing Architecture
Metadata,
Personalization

Client
Diagnostic

Analytics

Presentation &
Personalization
TiVo Service
Platform

Multi-level Analytics


Content
Entitlements

Operational
Data

Content Analytics (Sola/Akamai)
Combines traditional
CDN metrics and client
instrumentation
 Focus on delivery
network context and
QoS
 Global network reach
 Powerful diagnostics



Behavioral Analytics (Genius Digital)
Client instrumentation
extended in scope
 Tracks the “how and
why” of client navigation
 Develops view of content
engagement across
networks
 Deployment centric
approach



Summary
The pay-TV model potentially gets a lot
more complex
 The right partners are those with a holistic
view of services and measurement
 We look forward to the challenges to come!



Thank you

Visit us at #4.A55
tmunro@verimatrix.com
www.verimatrix.com


Q&A
14 September 2013
8:30 – 10:30 am


Multi-network Solutions in the Real World Forum at IBC 2013

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Editor's Notes