Pay-TV operators of all types need to unify their reach with IP and OTT delivery models
Adaptive streaming standards like HLS successfully enable OTT services to mobile TV platforms
A unified approach to security enables a extended value proposition to consumers
Multi-screen service offerings create an enhanced user experience
3. Verimatrix Profile
Founded 2000
Scope Content and Revenue Security for multi-network, 3-screen applications:
IPTV, Broadcasting, Mobile & Over-the-Top to STBs, PCs & mobile devices
Headquarters San Diego, California, with satellite offices in Atlanta, Boston, Beijing, Singapore,
Amsterdam, Paris, Nice, Moscow, Medellin, Buenos Aires
Customers 300+ operator customers in 40 countries, including 20 Tier 1’s and 2’s –
protecting more than 12 million screens for IPTV, PCs and DVB Hybrid
Partners Over 100 ecosystem channel & integration partners Ericsson, Huawei, Motorola,
Nokia Siemens Networks, Thomson and ZTE
Investors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio Partners, JK&B
Capital and SunAmerica Ventures
4. Mobile Video:
Some False Horizons
Mobile broadcast – DVB-H and MediaFlo etc. have
failed to gain traction
Traditional 3GPP streaming – poor quality
experience and little opportunity to monetize
Youtube – bandwidth hog, but no direct business
Download and play – fails to provide impulse
satisfaction
Sideloading – too complex and limited for consumer
DLNA – not ready for prime-time
Adaptive rate streaming – the new opportunity
A long and winding road for business and consumerA long and winding road for business and consumer
5. Mobile Video:
A Stand-alone Business Proposition?
?????
Broadband
to home
Web portal
PC/Mac
Game console
Phone
Delivery
Network
Subscriber
Account
Network
Specific STB
Pay-TV
Service
Mobile TV
Service
Distribution and Consumption Silos = FrustrationDistribution and Consumption Silos = Frustration
6. Pay-TV Market Trajectory
Extending the operator brand and subscriber
relationship beyond the living room screen
Offering personalized choices and viewing models
across growing number of devices
Enabling content delivery and monetization
spanning multiple networks and geographies
Assuring subscriber loyalty, ARPU, and additional
revenue streams
Evolving Business and Operational ChallengesEvolving Business and Operational Challenges
7. Trend: Shift To IP based delivery
IP provides low-cost ubiquitous standards, unifying delivery of video and
applications for telco, cable and satellite operators
IP provides low-cost ubiquitous standards, unifying delivery of video and
applications for telco, cable and satellite operators
Past Environment Present Environment
Providers
Devices
Services
Cable Companies
Set-top-boxes
Televisions
Television Channels
PPV
Telephone Companies
Cable Companies
ISPs
Mobile Operators
Satellite Providers
“Over-the-top” Services
Set-top-boxes
Televisions
PCs
PMPs
Mobile Phones
Tablets
Television Channels
VOD
Place-shifting
Gaming
VoIP
IP
Enables
8. Adaptive Rate Streaming as a
Video Service Enabler
Firewall transparency – Reaches across the home
network router to all devices
Graceful degradation – Eliminates many hard failure
modes of managed network protocols
Roaming handover – Enables in-home to mobile
transition
Single URL – Very broad range of bitrates and
formats supportable
Internet Innovation vs. the Managed NetworkInternet Innovation vs. the Managed Network
9. HTTP Live Streaming
High quality
source video
Multi bitrate
HLS encoder
High bitrate
chunks
Med bitrate
chunks
Low bitrate
chunks
#EXTM3U
#EXT-X-STREAM-INF: BANDWIDTH=240144
#EXT-X-STREAM-INF: BANDWIDTH=684256
#EXT-X-STREAM-INF: BANDWIDTH=1144587,
Playlist/manifest file
Adaptive streaming
client
Client dynamically selects
best size chunk per
encoding period
Encoder generates multiple
different video chunks per
encoding period
13. Subscriber Mgmt /
Middleware/Billing
Server
HTTP Live Streaming Security
Client Keyfile
Server
HTTP/Streaming
Server
Playlist File (.m3u8) &
AES-128 Encrypted Media Chunks
Client Authentication &
Keyfile RequestsEncoder
Keyfile
Server
HTTP
Live Streaming
Encoder
Entitlement Cache
Program ID & Keyfile
Exchange
(configurable cryptoperiod)
Device Authentication
& Entitlement
Content
Stream
Encrypted
Stream
Key
Data
Security Management
14. ViewRight Web for iPhone/iPad
Quicktime
player
ViewRight
Web client
Verimatrix
Adaptive CSM
HTTP/Streaming
Server
Security Addition to iPhone/iPad QuickTime (OS 3.0+)Security Addition to iPhone/iPad QuickTime (OS 3.0+)
Playlist File (.m3u8) &
Encrypted Media Chunks
Client Authentication &
Keyfile Requests
Library included in
Operator branded app
16. Verimatrix
SEI/EntitlementInterface
CSM
(IPTV/Hybrid)
Entitlements
DB
Bcast CSM
(DVB one-way)
SMS / Middleware
Single Security Authority
Key &
control
data
Linear
Content
On-demand
Content
DVB One-way
IPTV &
Hybrid
ViewRight
DVB STB
ViewRight
PC / Mac
ViewRight
Client Support
IP return path
for ViewRight IPTV,
Hybrid clients
Multiplexers,
Scramblers,
Modulators
Encoders,
Encrypters,
Servers
ViewRight
Hybtrid STB
Multi-Network Support - IP
17. Verimatrix
SEI/EntitlementInterface
CSM
(IPTV/Hybrid)
Entitlements
DB
Bcast CSM
(DVB one-way)
SMS / Middleware
Single Security Authority
Key &
control
data
Linear
Content
On-demand
Content
DVB One-way
IPTV &
Hybrid
Internet &
OTT
ViewRight
DVB STB
ViewRight
PC / Mac
iPhone &
Mobile
ViewRight
Client Support
IP return path
for ViewRight IPTV,
Hybrid, or OTT clients
ACSM
Adaptive Streaming
Multiplexers,
Scramblers,
Modulators
Encoders,
Encrypters,
Servers
ViewRight
Hybtrid STB
Multi-Network Support - OTT
18. Verimatrix
SEI/EntitlementInterface
CSM
(IPTV/Hybrid)
Entitlements
DB
Bcast CSM
(DVB one-way)
SMS / Middleware
MultiRights
Marlin Server
MultiRights
PlayReady Server
MultiRights
Access Server(s)
Single Security Authority
Key &
control
data
Linear
Content
On-demand
Content
DVB One-way
IPTV &
Hybrid
Internet &
OTT
ViewRight
DVB STB
3rd-party Players
& DRM Clients
ViewRight
PC / Mac
iPhone &
Mobile
ViewRight
Client Support
MultiRights Framework
IP return path
for ViewRight IPTV,
Hybrid, or OTT clients
ACSM
Adaptive Streaming
Multiplexers,
Scramblers,
Modulators
Encoders,
Encrypters,
Servers
ViewRight
Hybtrid STB
Multi-Network Support - MultiRights
24. Logic Flow
Verimatrix & IPTV experience
Where has mobile TV gone wrong
Mis-matched Technical standards
Poor integration of business oppty
New beginning with HLS putting consumer
experience first
Business match first – part of larger trend
Technical match for protocol and security
How an operator expands reach
Product offering
Editor's Notes
From “a” CAS provider to “the” provider
Market leading – leading the market
Trusted, reliable to secure content protect revenue
Awards mean that others recognize
Close to customers, local language and timezone support