Presentation at IA Summit 2007 on how we overcame fear, built trust and made believers out of the team to get time and support for dedicating time for innovation. Updated 2008 for AOL presentation.

1. Finding Innovation in the
500 lbs Gorilla
~ or ~
Overcoming Fear, Building Trust and
Making Believers
Kevin Cheng, Raptr
Tom Wailes, Yahoo!, Inc.

2. is not

3. Justifying design’s role in a project

4. Justifying design’s role in a project
How to be creative

5. Justifying design’s role in a project
How to be creative
THE Innovation ProcessTM

6. Justifying design’s role in a project
How to be creative
THE Innovation ProcessTM

7. yHaus
Brickhouse
Yahoo! Berkeley Research
Hack Day

8. yHaus
Brickhouse
Yahoo! Berkeley Research
Hack Day

9. innovation

10. “Creativity is … the act of producing new ideas,
approaches or actions, while innovation is the
process of both generating and applying such
creative ideas…[to] convert them into novel,
useful and viable commercial products, services,
and business practices.
wikipedia.org

11. is

12. Making time to innovate

13. Overcoming Fear

14. Overcoming Fear
Communicating Ideas and Process

15. Overcoming Fear
Building Trust

16. Overcoming Fear
Building Trust
Making it Happen

17. Overcoming Fear
Building Trust
Making Believers

18. AN Innovation Process

19. AN Innovation Process
(that you can do)

20. Overcoming Fear
“a distressing emotion aroused by
impending danger, evil, pain, etc.,
whether the threat is real or
imagined; the feeling or
condition of being afraid.”

21. Fear
Wasted Time
High Cost
Diverted Resources
Failure
Missed Opportunities
The Unknown

22. Start Small photo by cayusa

23. doing small things

24. Design Day
1 Day
Several People
Focus on Storytelling
Based on Research

25. Design Day Local Field Day
1 Day 1 Day
Several People Cross Function
Focus on Storytelling Focus on Users
Based on Research Fun and Memorable

26. Design Day Local Field Day Design Exploration
1 Day 1 Day 2 Days
Several People Cross Function 2 Designers
Focus on Storytelling Focus on Users Stakeholder Review
Based on Research Fun and Memorable

27. saying small things

39. Overcoming Fear
Recognize the fears
Say small things
Do small things
Let others influence for you
Set expectations
Demonstrate Success

40. Building Trust
“1.
reliance on the integrity,
strength, ability, surety, etc., of a
person or thing; confidence.
2.
confident expectation of
something; hope”

41. Design Deliverables
Design Thinking

42. Design Day
1 Day
Several People
Focus on Storytelling
Based on Research

43. Design Day Local Field Day Design Exploration
1 Day 1 Day 2 Days
Several People Cross Function 2 Designers
Focus on Storytelling Focus on Users Stakeholder Review
Based on Research Fun and Memorable

44. Show Me

45. Design Deliverables
Design Thinking

46. Design Deliverables
Design Thinking

47. People
Idea
Scope
1 Month

48. Involve the Team

49. Keep Stakeholders
Informed

50. Design Deliverables
Design Thinking

51. Design Deliverables
Design Thinking

62. Building Trust
Mutual respect & honesty
Track record of delivery
Transparency of process
Clear communication (“show me”)

63. Making Believers
“belief is the psychological state in which an individual is convinced of the
truth of a proposition.” -wikipedia.org
42

64. Idea Reality

65. “The output of a committee is
a function of the quality of its
members and how they're led.
As the iPod came together, it
garnered more and more
attention from Jobs, whose
insistence on excellence and high
standards are stamped onto the
gadget as indelibly as Apple's
logo.” - Wired

66. Béhar ... routinely brings
executives to his door, saying,
quot;We want to be the
Apple of our industry.quot;

67. Béhar ... routinely brings
executives to his door, saying,
quot;We want to be the
Apple of our industry.quot;
And Béhar has an impertinent
question for them, too:
quot;Do you have the guts?quot;

68. “Development of the game
took about five years ...
to make sure everything was
ready for launch.”

69. Idea
Outline
Manuscript

70. Idea Idea Focus
Outline Refinement/Feedback
Manuscript Editor
Cover Design
Book Design
Attorney Review
Printing
Indexing
Distribution
Review Copies
Media Kit
Promotion

71. 20%

72. Overcoming Fear

73. Making time to innovate

74. Making time to innovate
Building Trust

75. Making time to innovate
Communicating Ideas and Process

76. Making time to innovate
Communicating Ideas and Process
Making Believers

77. Making time to innovate
Communicating Ideas and Process
Making it Happen

80. THANK YOU
kevin: kc@kevnull.com
tom: twailes@yahoo-inc.com