Social Media for Lawyers : Principals for Success and Intro to Various Social Media

1. Social Media :
Networking Through the Internet
Washington Assoction
for Justice
Seattle
October 18, 2013

2. Media? It’s
a social
experience.
@kevinokeefe

3. Relationships
@kevinokeefe
http://www.flickr.com/photos/virtualsugar/281806

4. Word of mouth reputation
@kevinokeefe
http://www.flickr.com/photos/marcopako/234466

5. Real and authentic
http://www.flickr.com/photos/martin_thomas/3292783660
@kevinokeefe

6. Facebook
Internet = relationship &
reputation accelerator
@kevinokeefe

7. There are already
conversations
taking place
Listen
@kevinokeefe
http://www.flickr.com/photos/26101082@N00/3219209680

8. Engagement. Who in my
target audience am I
engaging?
@kevinokee
fe
http://www.flickr.com/photos/diamondmountain/76720987/

9. Build social
media equity
http://www.flickr.com/photos/martin_thomas/3292783660
@kevinokeefe

10. It's about trust
@kevinoke
efe
http://www.flickr.com/photos/ssandars/109181158

11. Strategy: Don’t jump blindly
http://www.flickr.com/photos/vivarin/43662288
@kevinokeefe

12. Give it time
@kevinokeefe
http://www.flickr.com/photos/dfoster/3463699933/

13. How do I measure?
@kevinokeefe

14. Listening
LinkedIn
Blogging
Twitter
Facebook
Google+
•
@kevinokeefe
Image by loozrboy via Flickr Creative Commons

15. @kevinokeefe

16. @kevinoke
efe

18. @kevinokee
fe

19. @kevinokee
fe
Image by loozrboy via Flickr Creative Commons

22. @kevinokee
fe
Image by ell brown via Flickr Creative Commons

23. @kevinokee
fe
Image by Abhinav & Abhinav via Flickr Creative Commons

25. Thanks much...
Kevin O’Keefe, CEO & Founder
LexBlog, Inc
Seattle, WA
Direct: 206.340.8204
Cell: 206.321.3627
web: lexblog.com
email: kevin@lexblog.com