This document compares the key features of local email service providers, international providers for small businesses, international providers for medium and large businesses, and Kenscio. It finds that Kenscio outperforms the other providers in areas like infrastructure, IP management capabilities, deliverability and reputation management support, security, data seal accreditation, strategy and consulting support, integration capabilities, control over sends, administration, social media integration, deliverability monitoring, conversion tracking, customer support, account management, knowledge sharing, behavior tracking, targeting capabilities, and web analytics integration.

1. Know Your Email Service Provider (ESP)

2. ESP Comparison
Features Local Providers International Providers International Kenscio
for small businesses Providers for
Medium & Large
Businesses
Infrastructure Shared Shared Dedicated Dedicated
IP Address Inconsistent set of Somewhat consistent Set of standard IP Set of consistent IP
cold IP addresses set of IP addresses, addresses with addresses with
with no reputation with a moderately positive reputation best possible
positive sender reputation
reputation
IP Not available Not available Standard Extremely flexible
Management Configuration configuration
capabilities
Deliverability / No ISP relations or Some level of ISP Good ISP relations Good ISP relations
Reputation support relations but no but no support and complete
Management support Strategy & support
Security Not Secured Somewhat Secured Secured, with no Secured with
external Audit regular external
auditing
DMA Data Seal No No No Yes
accreditation

3. ESP Comparison
Features Local Providers International Providers International Kenscio
for SB Providers for MB &
LB
Strategy & None Generic news letters Generic Tailor-made
Consulting newsletters / solutions
articles
Integration None None Basic Tailor-made
Capabilities
Controlled Not Possible Not Possible Possible for some Possible
Send out and
Process
Administration
Social None None Elementary Full integration
Integration capabilities
HTML Spam Not Available Available Available Available with
score check support for
rectification
Deliverability Not Available Elementary Elementary Daily monitory
Monitoring with periodic
performance
reports

4. ESP Comparison
Features Local Providers International Providers International Kenscio
for SB Providers for MB &
LB
Conversion / Not Possible Not Possible Simple tracking Multi-level tracking
ROI tracking capabilities capabilities
Support Online / Phone Online/ phone Online Online / phone /
on-site with clearly
defined Escalation
Matrix & SLA
Account None None Basic Dedicated
Management
Knowledge & None Elementary Elementary Scheduled reports,
Best Practices competitive
Sharing intelligence, and
complete access to
all resources
Behavior Not possible Not possible Possible Possible
tracking
Behavior based Not possible Not possible Basic targeting Full targeting
targeting capabilities capabilities
Integration Not Possible Not Possible Somewhat Possible Full integration
with Web capabilities
Analytics

5. ESP Comparison
Features Local Providers International Providers International Kenscio
for SB Providers for MB &
LB
Conversion / Not Possible Not Possible Simple tracking Multi-level tracking
ROI tracking capabilities capabilities
Support Online / Phone Online/ phone Online Online / phone /
on-site with clearly
defined Escalation
Matrix & SLA
Account None None Basic Dedicated
Management
Knowledge & None Elementary Elementary Scheduled reports,
Best Practices competitive
Sharing intelligence, and
complete access to
all resources
Behavior Not possible Not possible Possible Possible
tracking
Behavior based Not possible Not possible Basic targeting Full targeting
targeting capabilities capabilities
Integration Not Possible Not Possible Somewhat Possible Full integration
with Web capabilities
Analytics

6. www.kenscio.com • info@kenscio.com