This document discusses gamification of marketing and customer engagement. It provides examples of companies that have used gamification techniques like rewards programs, challenges and competitions to motivate customer behaviors. It then presents a 5D framework for designing a gamification process, including defining problems and goals, targeting behaviors, understanding player types and designing game strategies and rewards. Finally, it shares a case study of how gamification was used to drive traffic and retention at an entrepreneurship event through challenges at sponsor merchant outlets.
2. @keizng & @gametize
! Co-founder and Hustle Ninja of Gametize
Sidekicks: DBS, StanChart, NTU, Singtel, SSC, SPRING, Y&R
! Gamification obsession began with stock
markets and dating game: famemark.com
! Badges Unlocked:
Dutch, SXSW, Python, VentureBeat, KillerStartups, NYT,
Angels Gate, Dinner with Reddit founder, GSummit Speaker
3.
4. Is your brand engaging and retaining
your consumers e!ectively?
$3 billion was spent on social media marketing, and yet 60% of consumers remained
uninterested by these campaigns (TNS Global, WPP – 2011 Nov).
5. Why engage your customers?
Engaging them to spend
immediately
Engaging them to
spend in future
Engaging them to engage
others to spend
6. @keizng
Twitter Contest
! Simply tweet anything and mention
@gametize or @keizng in your tweets
! 1 tweet represents a chance. Up to 5 per
participant
! 5 lucky winners will get US$1,000 worth of
credits on GameMaki.com
! 1 lucky winner will get a free white-label
mobile app powered by GameMaki worth
US$10,000
! No Twitter!? Dropping a mail to
team@gametize.com gets you one chance!
9. @keizng
Gamification is serious business.
!
It is the use of game psychology in non-game settings, and is an
increasingly popular* and e!ective strategy to engage and
motivate actions and behaviors.
Game mechanics tap into the human psyche, bringing sensations
of pleasure and achievement through dynamics such as rewards,
progression and competition.
* Gartner Group forecasts that Gamification will be used by 70% of the Global 2000 by
2015 , spending $1.6Bn on related products, services according to M2 Research.
23. Methodology
Gamification Process: 5D Framework
1. Define your problem
2. Determine your goal
3. Decide your target behaviors
4. Describe your players
5. Design your gamification strategy and experience
40. @keizng
Twitter Contest
! Simply tweet anything and mention
@gametize or @keizng in your tweets
! 1 tweet represents a chance. Up to 5 per
participant
! 5 lucky winners will get US$1,000 worth of
credits on GameMaki.com
! 1 lucky winner will get a free white-label
mobile app powered by GameMaki worth
US$10,000
! No Twitter!? Dropping a mail to
team@gametize.com gets you one chance!