My PR portfolio includes writing samples from previous internships and class work. I have included news releases, feature stories, blogs, and more from a wide range of clients.

1.
Writing
Portfolio
Kathleen
Tower
Villanova
University

2. Client
List
Bank
of
America
Bank
of
America
has
a
long-­‐standing
tradition
of
investing
in
the
communities
it
serves.
Bank
of
America
approaches
investing
through
a
national
strategy
called
"neighborhood
excellence"
under
which
it
works
with
local
leaders
to
identify
and
meet
the
most
pressing
needs
of
individual
communities.
Breast
Cancer
Association
Breast Cancer The
Breast
Cancer
Association
of
Philadelphia
aims
to
promote
Association awareness
and
knowledge
of
breast
cancer
through
research,
programs,
and
campaigns.
Columbia
University
Founded
in
1754,
Columbia
University
is
the
oldest
institution
of
higher
learning
in
the
state
of
New
York.
Devoted
to
maintaining
diversity,
leadership,
and
equality
in
and
out
of
the
classroom,
the
university’s
mission
is
to
advance
knowledge
and
learning.
Liberty
Lake
Day
Camp
Located
on
60
beautiful, wooded acres in Mansfield Township,
Liberty
Lake
Day
Camp
has
earned
a
reputation
as
the
premier
children’s
summer
camp
in
central
New
Jersey.
The
camp’s
mission
is
to
enrich
and
enhance
the
physical,
emotional,
social
and
intellectual
development
of
children,
teenagers
and
adults
within
a
warm,
caring
and
supportive
camp
community.
North
Central
Jersey
Association
of
REALTORS
(NCJAR)
The
North
Central
Jersey
Association
of
REALTORS®
is
the
largest
local
association
of
the
REALTORS®
with
6,500
members
serving
the
counties
of
Morris,
Essex,
Union,
Somerset,
and
Sussex.
Pennsylvania
Department
of
Transportation
The
Pennsylvania
Department
of
Transportation
(PennDOT)
oversees
programs
and
policies
affecting
highways,
urban
and
rural
public
transportation,
airports,
railroads,
ports,
and
waterways,
amounting
to
121,000
miles
of
state
and
local
highways
and
55,000
state
and
local
bridges
in
Pennsylvania.
Philadelphia
Firebirds
The
Philadelphia
Firebirds,
member
of
the
Independent
Women’s
Football
League,
aim
to
create
an
atmosphere
that
empowers
women
and
young
girls
to
follow
their
dreams
and
achieve
their
personal
best
both
on
and
off
the
field.
Seventeen.com
Seventeen
Magazine
focuses
on
fashion,
beauty,
and
lifestyle
advice
for
girls
ages
14
through
24.
Seventeen.com,
the
magazine’s
internet
platform,
provides
additional
activities
for
the
readers,
such
as
blog
posts,
giveaways,
quizzes,
and
advice
columns.

3.
Theatre
Alliance
of
Greater
Philadelphia
The
Theatre
Alliance
of
Greater
Philadelphia
endeavors
to
promote
positive
awareness
and
serve
as
a
source
of
information
for
the
Philadelphia
area’s
diverse
theatre
community.
Venture
Products,
LLC
Established
in
2004,
Venture
Products,
LLC
manufactures
and
markets
an
extensive
lineup
of
mats
and
flooring
products,
including
fitness
mats
and
flooring,
anti-­‐fatigue
flooring,
and
children’s
play
mats,
along
with
a
range
of
peripheral
products.
The
Skin
Cancer
Foundation
The
Skin
Cancer
Foundation’s
mission
is
to
educate
the
public
about
skin
cancer,
its
prevention
by
means
of
sun
protection,
the
need
for
early
detection,
and
effective
treatment.
It
is
the
only
international
organization
solely
devoted
to
combating
skin
cancer.
Villanova
University
Founded
on
Augustinian
traditions,
Villanova
University
aims
to
foster
a
relationship
between
faith
and
understanding
through
academic
programs,
extracurricular
activities,
and
various
service
opportunities.
Washington
Sentinels
Football
Organization
Owned
by
Edward
O’Neil
and
coached
by
Jimmy
McGinty,
the
Washington
Sentinels
Football
team
prides
itself
on
hard
work
and
dedication
to
the
sport
of
football.
What
the
team
sometimes
lacks
in
coordination
and
skill,
they
make
up
for
in
miles
and
miles
of
heart.
Zoë
Damacela
Apparel
Specializing
in
custom-­‐made,
ready-­‐to-­‐wear
garments,
Zoë
Damacela
Apparel
strives
for
high
quality
and
customer
satisfaction.
The
company
began
when
Zoë’s
passion
and
talent
for
creating
garments
was
found
in
a
high
school
sewing
class.
Her
talents
have
helped
her
to
gain
clients
such
as
Tyra
Banks
and
Oprah
Winfrey.

4.
Bank
of
America
Photo
Caption

5. Contacts: Mike Cherenson Kurt Praschak
973.992-7800, x.104 973.992-7800, x.289
mcherenson@successcomgroup.com kpraschak@successcomgroup.com
Bank of America New Jersey President Honored at Boys and Girls Club’s 8th Annual
Concert For Kids – The Boys & Girls Clubs in New Jersey recently held its 8th Annual Concert for
Kids at the New Jersey Performing Arts Center in Newark. At the event, Chatham resident Robert
H. Doherty, Bank of America New Jersey president, was presented with the Corporate Honoree
Award for his involvement with the Boys & Girls Clubs in NJ. Since 2002, Bank of America has
provided more than $825,000 to the Boys & Girls Clubs of America’s CareerLaunch training
program.
The 2010 Concert For Kids, which featured a performance by Grammy Award-winning artist
Michael Bolton, raised funds for at-risk youth to support after school programs, including tutoring,
job training, technology and the arts. The event was presented by Citibank and Optimum and
hosted by the volunteer spokesperson for Boys & Girls Clubs in New Jersey, Joe Piscopo, former
Saturday Night Live comedian and entertainer.
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6. Concert for Kids 2/2
Note to Editor: A high-resolution, digital image from the event is available
http://tinyurl.com/27dxc65
Pictured (from left): Joe Piscopo, event MC; Rose Mary Carmona, 2010 Boys & Girls Clubs in
New Jersey Youth of the Year; and Robert H. Doherty, event honoree.
About the Boys & Girls Clubs in New Jersey:
Boys & Girls Clubs in New Jersey are part of a national network of local Clubs and Boys & Girls Clubs of
America. There are 24 Club organizations in more than 75 communities who work daily to assist youth from
all backgrounds achieve their full potential as productive adults and responsible citizens. Boys & Girls Clubs
in New Jersey serve 120,000 children ages 6-18. More information about Boys & Girls Clubs is available at
www.bgcnj.org.
Bank of America Corporate Philanthropy
Building on a long-standing tradition of investing in the communities it serves, last year Bank of America
embarked on a new, ten-year goal to donate $2 billion to nonprofit organizations engaged in improving the
health and vitality of their neighborhoods. Bank of America approaches investing through a national strategy
called "neighborhood excellence" under which it works with local leaders to identify and meet the most
pressing needs of individual communities. Bank associate volunteers contributed more than 800,000 hours
in 2009 to enhance the quality of life in their communities nationwide. For more information about Bank of
America Corporate Philanthropy, please visit www.bankofamerica.com/foundation.
###

7.
Breast
Cancer
Association
News
Release
Tweet
Fact
Sheet
Backgrounder

8. Breast Cancer
Association
For Immediate Release Contact: Kathleen Tower
(215) 555-5555
ktower@bca.org
NEWEST BREAST CANCER RESEARCH
LEADS TO FREE MAMMOGRAM PROGRAM
PHILADELPHIA (Oct. 1, 2011) – The Breast Cancer Association announced the start of
a free mammogram program based on new research suggesting that women begin
mammogram testing at age 30, as opposed to the previously accepted age of 40. Located
on Market Street in Philadelphia, the Breast Cancer Association Center will open its
doors to all women for free mammograms starting Oct. 3, 2011 in celebration of Breast
Cancer Awareness Month.
“Breast cancer may not be preventable, but now we know that it’s treatable,” says
Tanya Sinclair, executive director of the Breast Cancer Association. “On average, 40,000
women die from breast cancer every year. This new research shows that we can help
save those lives.”
Drs. John and Rita Smith of Thomas Jefferson University Hospital found that
mammograms are more helpful for younger women, starting at age 30. These findings
are at odds with the American Cancer Society’s recommendation of women getting
yearly mammograms starting at age 40.
Dr. Robert Samuels of the University of Pennsylvania found that breast cancer is
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9. Breast Cancer Research 2/2
highly treatable if women detect the lumps early. If the cancer is discovered at an earlier
stage of the disease, the cancer itself is less invasive and there are more treatment options
available. “Mammograms are the most effective way of finding breast cancer as early as
possible,” said Samuels.
Visit www.breastcancerassociation.org or call (215)-555-5000 for more
information about breast cancer or to schedule your free mammogram.
###

11.
Breast Cancer
Association
DID YOU KNOW?
• Breast cancer is the second most common cancer in American women
• About 40,000 women are expected to die from breast cancer each year
• Today there are 2.5 million breast cancer survivors in America
• Breast cancer is the second leading cause of cancer death in women
• The disease is about 100 times more common in women than in men
• Male breast cancer is usually detected between the ages of 60 and 70
• The risk of breast cancer increases as a woman grows older
• Breast cancer forms in the ducts or lobules of the breast
• Breast cancer recurrence is possible, even after a full mastectomy
• The most common treatments are surgery, radiation, chemotherapy, and hormonal
therapy
Information courtesy of http://nbcam.org.
###
Contact: Kathleen Tower, PR Director, (215) 555-5555, ktower@bca.org

12. Breast Cancer
Association
Celebrating Breast Cancer Awareness Month
October 2011 marks the 27th annual National Breast Cancer Awareness Month.
Since its commencement in 1984, the National Breast Cancer Awareness Month
organization has been dedicated to promoting awareness of breast cancer, educating the
public on the disease, and offering greater access to preliminary screening services for all
women. Throughout the month, individuals and corporations alike do what they can to
spread awareness of the disease.
This year, NFL will celebrate Breast Cancer Awareness Month and spread
awareness about breast cancer by sporting pink during their games. On Sunday and
Monday nights, football stadiums will be filled with pink cleats, wristbands, towels,
gloves, flags, whistles, and even pink goal posts as players, coaches, and staff bring
attention to the cause. The NFL corporation has also pledged to promote awareness by
integrating pink into its website, graphics, and advertisements.
Estée Lauder Companies has also promised to bring awareness to breast cancer by
illuminating famous landmarks around the world in pink during the month of October.
Constantine’s Arch in Rome, Niagara Falls in Canada, the French Affiliate Building in
Paris, and the Empire State Building in New York City, among many others around the
globe, will be lit up to call international attention to breast cancer.
Although October has been dedicated as a month to spread knowledge of breast
cancer, the National Breast Cancer Awareness Month organization continues to provide
information to patients, survivors, caregivers, and the general public year-round through
their website at www.NBCAM.org.
###
Contact: Kathleen Tower, PR Director, (215) 555-5555, ktower@bca.org

13.
Columbia
University
News
Release

14. For Immediate Release Contact: Kathleen Tower
(908) 400-1776
kathleentower@gmail.com
COLUMBIA UNIVERSITY TO CUT FATTY FOODS IN DINING HALLS
NEW YORK (Feb. 14, 2011) – Columbia University has made the move to healthier
dining halls. Beginning in the fall of 2011, only low-fat meals and snacks will be offered
throughout the campus’s dining halls and convenience stores. Each food item sold will
contain no more than ten grams of total fat, two grams of saturated fat, and no trans fat.
Columbia University has previously offered healthy options, such as gluten-free,
organic, vegetarian, and vegan menus. Columbia Reaching Out With Nutrition
(C.R.O.W.N.), an affiliate to Columbia’s dining services team, has found that many
students are unaware of the healthy options that are currently available.
“Many students find it difficult to eat right in college,” said director of Dining
Operations Victoria Dunn. Amidst concerns that this change will lead to an increase in
the cost of food, Dunn explains, “We do not want our students living off of Ramen
Noodles and soda. We would like to do everything we can to help our students to stay
healthy at the lowest cost possible.”
Many public health advocates, including the Public Health Association of New
York City, are enthralled by Columbia’s decision to create healthier dining options, and
have suggested that other schools follow suit.
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15. Columbia University 2/2
For more information, visit www.columbia.edu/cu/dining or call (212) 854-8324.
About Columbia University:
Founded in 1754, Columbia University is the oldest institution of higher learning in the
state of New York. Today, Columbia University is a prestigious Ivy League university
located in the heart of New York City. With a student-to-faculty ratio of six-to-one,
Columbia University prides itself on providing its students with the best education
possible. Devoted to maintaining diversity, leadership, and equality both in and out of
the classroom, Columbia University’s mission is to advance knowledge and learning at
the highest level.
###

16.
Liberty
Lake
Day
Camp
Media
Advisory

17. **MEDIA ADVISORY**
EXCEPTIONAL PHOTO / VIDEO OP
Authentic Cowboys rounding up horses and meeting campers/staff of
Liberty Lake Day Camp, during “Rodeo Week”!
What: Liberty Lake Day Camp will host “Rodeo Week,” a five-day series of exciting events and activities.
Highlights will include:
• Genuine cowboys, complete with western garb … and horses, all week.
• Mechanical bull rides, for even the littlest campers on Friday.
• 2010 Gold Rush – The two-day event begins on Wednesday with campers hunting for
gold pieces that are hidden across the entire 60-acre camp to add to their “bounty.”
• Yacht or Not – On Tuesday, campers will be given a wardrobe box, duck tape and
scissors to create a “boat” to float their counselor across the pool. First group to get their
counselor across the pool wins the coveted trophy for this Liberty Lake Day Camp
tradition.
When: July 12-16, 2010 / Ongoing, beginning at 9:30 a.m. each day
Where: Liberty Lake Day Camp
1195 Florence-Columbus Rd. / Bordentown, NJ 08505
(minutes off the NJ and PA turnpikes, Rt. 206, and Rt. 130; seconds from Rt. 295, exit
52A.)
Additional information is available at http://www.libertylakedaycamp.com or 1-888-864-8222.
Media contact: Diana Westenberger / dwestenberger@successcomgroup.com / (973) 992.7800 x171
About Liberty Lake Day Camp
Located on 60 beautiful, wooded acres in Mansfield Township, with a magnificent seven-acre lake as its centerpiece,
Liberty Lake Day Camp is only minutes away from Rt. 295 (exit 52A), Rt. 130 (Florence-Columbus Road), Rt. 206
(Columbus Market) and Rt. 537. Because of its convenient location, the camp easily transports campers from
throughout Burlington County, as well as many areas in Mercer, Camden, Monmouth and Ocean counties. From
Cherry Hill and Haddonfield, up to Mercer County, and from the Delaware River out to western Ocean County,
Liberty Lake has earned a reputation as the premier children's summer camp in central New Jersey.
###

18.
North
Central
Jersey
Association
of
REALTORS
News
Release

19. CONACT: Diana Westenberger
dwestenberger@successcomgroup.com
P: 973-992-7800X171
North Central Jersey Association of REALTORS®
contributes three scholarships to Education Foundation
$7,500 donated to assist students with educational costs
MORRISTOWN, NJ (July 8, 2010) – The North Central Jersey Association of REALTORS®
(NCJAR) recently contributed three $2,500 scholarships to the New Jersey Association of
REALTORS® Education Foundation. Recipients are selected based on academic achievements,
financial needs, interest in real estate endeavors, and contributions to family, school and
community. The three NCJAR-donated scholarships, and their recipients, are:
• Dean A Gallo Award - Carissa M. Bowen (Edison, NJ)
• Michael A. Campbell Award - Brittany O’Keefe (Rutherford, NJ)
• Edward A. Ward Award - Brenda R. Falk (Dayton, NJ)
“Helping fund a student’s educational future is extremely important to us,” says Lorraine Hunt-
Kopacz, NCJAR President. “We truly believe that young people who excel in academics, athletics,
and extra curricular activities deserve to be recognized and rewarded. We couldn’t be happier to
assist in the bright future they have ahead of them in both the classroom and in their careers.”
Scholarships ranging from $1,000 to $2,500 were awarded by the foundation to 37 students, to use
toward furthering their educations. The scholarships, totaling $53,500, were presented to recipients
during a recent event at The Pines Manor in Edison, N.J.
Scholarships are available to high school seniors who will attend a four-year institution, students
enrolled in four-year institutions, and students pursuing graduate studies in real estate or related
fields. The Foundation provides scholarships to members of the New Jersey Association of
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20. NCJAR Scholarships 2/2
REALTORS® (NJAR) or relatives of NJAR members living in New Jersey.
About the NCJAR
The North Central Jersey Association of REALTORS® is the largest local association of the REALTORS®
with 6,500 members serving the counties of Morris, Essex, Union, Somerset, and Sussex. REALTOR® is a
registered mark, which identifies a professional in real estate who, as a member of the National Association
of REALTORS®, subscribes to a strict Code of Ethics.
About the NJAREF
NJAREF is a non-profit organization that was established in 1969 to foster education, promote knowledge,
conduct research, and assist in the education of students pursuing a college or university degree. In 1969,
the Foundation received its first major gift of $10,000, followed by other large donations “in memoriam”
throughout the years. Today, the scholarship program continues to grow because of the generous support
of NJAR® members, the local boards/associations of REALTORS®, and bequests received from the estates
of former NJAR® members.
###
Note to Editor: High-resolution, digital images and captions of the recipients are available at the
following links:
Carissa M. Bowen – http://tinyurl.com/Carissa-Bowen
Brittany O’Keefe – http://tinyurl.com/Brittany-O-Keefe
Brenda R. Falk – http://tinyurl.com/Brenda-Falk

21.
Pennsylvania
Department
of
Transportation
News
Release
Tweet

22. For Immediate Release Contact: Kathleen Tower
1 (800) 932-4600
kathleent@pa.gov
PENNDOT PROPOSES DOUBLE-DECKER
HIGHWAY TO EASE I-76 CONGESTION
HARRISBURG, Pa. (Sept. 19, 2011) – Pennsylvania Department of Transportation
proposed the construction of a double-decker highway on I-76 that is planned to ease
congestion and fuel emissions. The initiative would take five years and $300 million to
complete. Construction would take place in the evening and overnight hours, to limit the
impact on commuters.
“The long-term aim of this project is the benefit of Pennsylvania drivers,” said
Deputy Secretary for Highway Administration Scott Christie, P.E. “Creating new road
space will reduce the traffic that has frequented I-76 for years.”
PennDOT’s plan is modeled after of the George Washington Bridge, which added
a second level to accommodate traffic demands. A second level, to be built above parts
of I-76 crossing through the Greater Philadelphia area, would increase road capacity by
as much as 75 percent.
The State of Pennsylvania will conduct a vote to approve the construction plan on
Oct. 25, 2011. For more information, visit www.dot.state.pa.us or call 1 (800) 932-4600.
About Pennsylvania Department of Transportation:
In 1970, the former Department of Highways and the transportation-related functions
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23. PennDOT 2/2
from the Departments of Revenue, Commerce, Community Affairs, and Military Affairs
merged to form the Pennsylvania Department of Transportation (PennDOT). PennDOT
oversees programs and policies affecting highways, urban and rural public transportation,
airports, railroads, ports, and waterways, amounting to 121,000 miles of state and local
highways and 55,000 state and local bridges.
###

25.
Philadelphia
Firebirds
News
Release
Tweet
Fact
Sheet
Backgrounder

26.
For Immediate Release Contact: Kathleen Tower
(484) 682-4238
ktower@philafirebirds.com
PHILADELPHIA FIREBIRDS READY TO
RECLAIM WOMEN’S FOOTBALL DIVISION TITLE
FOLCROFT, Pa. (Sept. 19, 2011) – The Philadelphia Firebirds women’s tackle football
team is hosting three tryouts on Drexel University’s Buckley Turf as they prepare for the
spring season. Tryouts will take place Sept. 25, Oct. 16, and Nov. 20, 2011, from 9:00
a.m. to noon. A one-time tryout fee of $40 can be paid on their website at
www.philadelphiafirebirds.com or at the event.
“The passion these women have for the game is extraordinary,” said General
Manager Farah Dailey. “We look forward to continuing our success dominating the
league this season, with both new and returning players.”
Football experience is not required to try out. “Playing the game has brought out
true talent that many of these women never knew they had,” said Lorenzo O’Branty, head
coach of the Firebirds. “Amanda Congialdi, one of our newest players, was a softball
player her whole life. It wasn’t until she tried out for the team that she realized her
amazing throwing arm can be used for football."
The Firebirds will play an eight-game regular season, including four games on
their home turf at Benjamin Johnston Memorial Stadium. Competitors include the New
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27. Philadelphia Firebirds 2/2
York Sharks, the DC Divas, and the Pittsburgh Passion, among others.
Visit www.philadelphiafirebirds.com or call (484) 682-4238 for more information
or to sign up for tryouts.
About Philadelphia Firebirds:
Founded in 2003 as the former Philadelphia Phoenix, the Philadelphia Firebirds is a
member of the Independent Women’s Football League, the largest and most successful
women’s football league in the world. The Firebirds aim to create an atmosphere that
empowers women and young girls to follow their dreams and achieve their personal best
both on and off the field.
###

29. DID YOU KNOW?
• The Philadelphia Firebirds are a women’s tackle football team
• Founded in 2003, the Firebirds were originally known as the Philadelphia Phoenix
• The Firebirds play in the Independent Women’s Football League (IWFL)
• The IWFL was founded in 2000 and began play in 2001
• They are in the North Atlantic Division of the Eastern Conference
• Bensalem High School Stadium is the Firebirds’ home turf
• The team colors are red, white, blue and gold
• Their mascot, according to Slavic Folklore, is a magical glowing bird known to
bring doom to its captor
• The team is comprised of engineers, social workers, police officers, and teachers
• The Firebirds are the only professional women’s football team in Philadelphia
###
Contact: Kathleen Tower, PR Director, (484) 682-4238, ktower@philafirebirds.com

30. Philadelphia Firebirds: A Touchdown for the Community
Since their launch in 2003, the Philadelphia Firebirds have aimed to be more than
just a successful women’s tackle football team. They strive to empower women and
young girls to follow their dreams and achieve their personal best. Through internship
programs and community outreach, the Firebirds hope to create opportunities for all
women.
In a recent visit to the Rizzo PAL Positive Images Program, the Firebirds met
with young girls ages 11-17 to talk about women’s sports. The team, comprised of social
workers, teachers, police officers, and college students, spoke out against the stereotype
of girls not playing sports and stressed the opportunities available to women.
Because of their dedication to service, the Firebirds were recently chosen as guest
speakers for Pop Warner Little Scholars, Inc., which honored a group of more than 400
cheerleaders and football players who demonstrate excellence both on and off the playing
field. The Firebirds spoke about the history of their team and league, as well as the
importance of balancing success in sports with success in schoolwork.
The mission of the Philadelphia Firebirds is to help women to reach their fullest
potential both on and off the field. They hope that their actions will continue to spread
encouragement and create new opportunities for many women and young girls.
###
Contact: Kathleen Tower, PR Director, (484) 682-4238, ktower@philafirebirds.com

31.
Seventeen.com
Blog:
Proactiv
Services
Blog:
Amber
Riley
Interview

32. http://www.seventeen.com/fashion/blog/beauty/proactiv-care-support
proactiv is here to help 24/7!
By Seventeen Magazine
There are so many awesome things
about being a teen — from getting
your driver's license to getting your
first kiss, going to prom or going off
to college. But it's probably safe to
assume that the one thing that no one
likes about being a teen is acne.
The problem with acne is that
everyone is different, and products
that worked for your BFF may not work for you. Thankfully, Proactiv has realized
this issue and found a way to address everyone's unique needs by
launching Proactiv 365 Care and Support, Every Minute, Every Day.
This program will offer everyone a customized approach to acne by offering
unlimited access to skincare experts and community support. You can talk to
Proactiv's expert Skincare Advisors 24/7 via phone, email, or an online chat to
help figure out what products would work best with your skin. Proactiv 365 Care
and Support also lets you ask those experts and your peers any questions you
may have about acne. You can even view and share your "before" and "after"
photos with other Proactiv users! Possibly the best part about this online
community is that everyone gets a free, interactive online consultation with Drs.

33. Rodan and Fields, the founders of Proactiv. Who better to advise you on what
Proactiv products work best for you than the people who invented it?
While the idea that no one else has skin just like yours may be scary, there is no
need to worry anymore. With the co-developers of Proactiv, other expert
Skincare Advisors, and all of your peers on your side, you'll be taking on acne
(and getting back to the fun of being a teen) in no time!
Log on to proactiv.com/care_benefits for more information.

34. http://www.seventeen.com/fashion/blog/celebrities/amber-riley-interview-secret-deodorant
exclusive q&a with amber riley!
By Seventeen Magazine
You probably all know Amber
Riley as Mercedes Jones, the
fashion-forward diva on Fox's hit
show Glee. Her style, her drive,
and her amazing singing talent
are just a few of the many
reasons why we love her, but
we're going to give you another.
Amber has teamed up
with Secret Deodorant's Mean
Stinks campaign, which sets out to right the wrongs of girl-to-girl meanness.
The Mean Stinks campaign provides an online platform for girls to openly say
nice things about other girls, in an effort to stand up to bullying.
Seventeen recently got the chance to talk to Amber to find out more about her
involvement in the Mean Stinks campaign.
17: Have you ever been a victim of girl-to-girl meanness?
Amber Riley: I haven't personally experienced bullying, but when I was in high
school, I had a best friend who became a bully. I took a stand and took it upon
myself to separate from her. I couldn't be associated with her because it wasn't

35. the type of person I wanted to be. I have always made a point to befriend those
sitting alone or being bullied because I believe everyone deserves to have a
friend.
17: What part do you play in the campaign?
AR: I'm partnering with Secret's Mean Stinks Program to give girls the strength
to break through the meanness and be nice. I want to encourage young women
to stand up for each other and speak up when they see others in a tough
situation. As part of the campaign, I'll be chatting on the Mean Stinks Facebook
page, so continue to check for updates!
17: Do you think the Internet makes it easier for girl-to-girl meanness to
continue?
AR: Absolutely! According to a recent study that Secret conducted, 94% of
young women agreed Facebook, YouTube, instant messaging, and texting make
it easier for girls to bully or torment one another. This is a huge issue, especially
with young women spending so much time online. That's why the Mean Stinks
online community is cool - it gives girls a way to take a stand in a forum that
they're already engaged in.
17: What effect do you think the Mean Stinks Facebook group will have on
cyber bullying?
AR: This campaign, above all, will help drive awareness and let young women
know that they are not alone. Bullying is a tough subject and its nice to have a
safe community to turn to that is encouraging and will offer support and advice.
17: What goals do you have for the Mean Stinks campaign?

36. AR: Personally, I want to get my experience out there and help young girls
surround themselves with positive people. I want to advise young women to tell
somebody, to let someone know if they see bullying happening. I can't stress
enough how every little bit counts - and if you're nice to someone or encourage
someone else to be nice, it can really help.
Whether you've hurt someone or someone has hurt you, it's time to stop the
meanness. Become a part of the Mean Stinks campaign and stand up against
girl-to-girl meanness at facebook.com/meanstinks.

37.
Theatre
Alliance
of
Greater
Philadelphia
Public
Service
Announcement
Media
Alert
Pitch
Letter
Welcome
Speech
Sample
Talking
Points

38. For Release: Nov. 1, 2011 Contact: Kathleen Tower
Kill Date: Feb. 28, 2012 215-413-7150
kath@theatrealliance.org
Theatre Alliance of Greater Philadelphia Public Service Announcement
Attend the Theatre: 10
Neil Patrick Harris here. I get inspiration, adrenaline, and excitement from theatre. What
do you get? Meet me on the Philly Theatre Casting Couch. Info on theatrealliance.org.
Attend the Theatre: 20
Neil Patrick Harris here. The Philly Theatre Casting Couch is making rounds once again,
stopping at various Theatre Alliance shows throughout the holidays, and we’re waiting to
hear your story. I get inspiration, adrenaline, and excitement from theatre. What do you
get? Meet me on the Philly Theatre Casting Couch. Visit theatrealliance.org for tickets.
Attend the Theatre: 30
Neil Patrick Harris here. The Philly Theatre Casting Couch is making rounds once again,
stopping at various Theatre Alliance of Greater Philadelphia shows throughout the
holidays, and we’re waiting to hear your story. I want to know first hand what you love
about theatre, through the laughter and the tears. I get inspiration, adrenaline, and
excitement from theatre. What do you get? Meet me on the Philly Theatre Casting
Couch. Visit theatrealliance.org for tickets and more information.
###

39. For Immediate Release Contact: Kathleen Tower
215-413-7150
kath@theatrealliance.org
Theatre Alliance of Greater Philadelphia Media Alert
Emmy Award Winner Neil Patrick Harris to host Philly Casting Couch Tour
WHO: Two-time Emmy Award winner and two-time Tony Award host, Neil
Patrick Harris
WHAT: Philly Casting Couch tour launch and press conference
WHEN: Saturday, Nov. 19, 2011
5:00 p.m. to 5:30 p.m.
WHERE: Theatre Alliance of Greater Philadelphia
1616 Walnut Street, Suite 1800
Philadelphia, PA 19103
215-413-7150
WHY: In an effort to attract a younger generation to the theatre, Harris will be hosting
Philly Casting Couch’s holiday tour. During various shows throughout the holiday
season, Harris will be asking audience members onto the couch to share what they love
about theatre.
INTERVIEW OPPORTUNITIES: Harris will be available for interviews after the
press conference from 5:30 p.m. to 6:00 p.m.
###

40. 1616 Walnut Street, Suite 1800
Philadelphia, PA 19103
November 9, 2011
Richard Lewis
Q102 WIOQ-FM
Clear Channel Radio
111 Presidential Blvd., Suite 100
Bala Cynwyd, PA 19004
Dear Mr. Lewis:
For centuries, theatre and performance have been the center of arts and society across the
globe. Theatre has inspired some of the greatest minds in history and has illustrated the
talents of many in our society.
The Theatre Alliance of Greater Philadelphia recognizes that you don’t have to be
Shakespeare to gain something from theatre. To honor Philadelphians’ personal theatre
experience, we will be hosting our Philly Theatre Casting Couch Holiday 2011-2012
Tour. This tour will feature special guest host, two-time Emmy Award winner and star of
CBS’s hit sitcom How I Met Your Mother, Neil Patrick Harris.
Enclosed please find live copy for use as Public Service Announcements promoting the
Philly Theatre Casting Couch Holiday Tour. We would greatly appreciate your station
airing these spots to help raise respect for the theatre once again.
Videos from previous tours can be found on http://theatrealliance.org/philly-theatre-
casting-couch. If you have any questions or need additional materials, please contact me
at (215) 413-7150. Thank you in advance for your support of the Theatre Alliance of
Greater Philadelphia.
Sincerely,
Kathleen Tower
Public Relations Director
Enc.

41. Good evening, and welcome to the launch
of the Philly Casting Couch Holiday 2011-2012
tour! My name is Kathleen Tower, and I am the
public relations director for the Theatre Alliance
of Greater Philadelphia. On behalf of our organization, I would like to extend our thanks
to Neil Patrick Harris for his enthusiasm and willingness to partner with us on our latest
Casting Couch tour. Mr. Harris’s passion for the theatre has been contagious, and with
his help, we hope to spread our love for the theatre to all generations.
Through February 2012, Mr. Harris has agreed to serve as host for our Philly
Casting Couch Holiday Tour. Once a week at a Theatre Alliance production, Mr. Harris
and the Casting Couch will take the stage during intermission and after the show and
invite audience members onstage to tell everyone what they love about the theatre. We
believe that Mr. Harris’s presence will inspire younger generations to come out and find
their passion for the theatre as well.
In addition to serving as our host, Mr. Harris will also be the spokesperson for the
Casting Couch campaign. He will be featured in broadcast public service
announcements, posters, and billboards. These advertisements will serve to call attention
to our campaign and incite new audience members to attend a Theatre Alliance
production. With the help of Mr. Harris, we believe that this campaign will reach a wide
audience range and will be successful.
Once again, I would like to extend thanks to Mr. Harris for his shared passion for
the theatre and the Theatre Alliance of Greater Philadelphia. Together, we will bring the
passion for the theatre back to Philadelphia.

42. Sample Talking Points
Connection between Neil Patrick Harris and Theatre Alliance.
• Neil Patrick Harris’s passion for theatre is visible through experience
• Worked on Broadway in both musical and dramatic roles in “Sweeney Todd,”
“Proof,” “Assassins,” “Evening Primrose,” “Cabaret,” and “Rent”
• Hosted 63rd and 65th Annual Tony Awards
• Directed a production of Rent at the Hollywood Bowl
• Theatre Alliance aims to foster passion for the theatre through shows, events, and
member benefits
Philly Casting Couch Plan
• Making appearances at various weekly shows throughout the holiday season
(November to February)
• Exact dates to be announced on Theatre Alliance website
• Casting Couch comes on stage during intermission and after show for audience to
share personal theatre experience
Focus of Casting Couch
• Research conducted by the Theatre Alliance revealed that most people who attend
plays on a regular basis are 40 and older and a good number are senior citizens
• Want to bring younger generation’s attention to the theatre
• Focusing on younger audiences because they are the future; if they lose interest in
the theatre, it may not last

43.
The
Skin
Cancer
Foundation
Public
Service
Announcement
Newsletter

44. For Release: May 1, 2012 Contact: Kathleen Tower
Kill Date: Aug. 31, 2012 610-555-5010
ktower@skincancer.org
Skin Cancer Foundation Public Service Announcement
Sunscreen vs. Vitamin D: 10
Skipping sunscreen to get Vitamin D? Don’t risk skin cancer. A balanced diet provides
Vitamin D without harmful UV rays. Wear sunscreen, live healthy. Visit skincancer.org.
Sunscreen vs. Vitamin D: 20
Skipping sunscreen to get Vitamin D? Vitamin D is essential for strong bones and a
healthy immune system, but don’t stop wearing sunscreen! Vitamin D can be absorbed
from foods such as oily fish, fortified dairy products, and even some cereals. Wear
sunscreen, live healthy. Visit skincancer.org for more information.
Sunscreen vs. Vitamin D: 30
Skipping sunscreen to take in extra Vitamin D? Vitamin D is essential for strong bones
and a healthy immune system, but nixing sunscreen to get your daily dose leaves you
open to the sun’s harmful rays and puts you at risk for skin cancer. Vitamin D can be
absorbed in other ways, like from foods such as oily fish, fortified dairy products, and
even some cereals. Wear sunscreen, live healthy. Visit skincancer.org for more
information.
###

45. December
2011
SUN SAVER The only newsletter dedicated to helping you help your skin,
brought to you by the Skin Cancer Foundation.
Simple Advice:
About
SUN S A V E R 10 Ways To Winterize Your Skin
!
Since its founding in 1979, The Skin
Cancer Foundation has set the
4 A broad-brimmed hat goes a long way toward
preventing skin cancer in exposed areas like
standard for educating the public
the neck, ears, scalp, and face. Opt for a 3-4
and the medical profession about
inch brim that extends all around the hat.
skin cancer, its prevention by means
!
of sun protection, the need for early
h honoree detection, and prompt, effective
5 Protect your children and teach them sun
safety at an early age. Skin damage
treatment. It is the only
accumulates over the course of a lifetime, so
international organization devoted
it’s never to early to teach sun safety.
solely to combating the world’s most
!
common cancer, now occurring at Many people think that because it’s no longer
epidemic levels. hot outside, the sun can’t damage your skin. In 6 Never seek a tan. There is no such thing as a
healthy tan. A tan is the skin’s response to
reality, the sun’s harmful UV rays can do just as the sun’s damaging rays.
Skin cancer is the most common
much damage to your skin in the dead of winter.
cancer in the world, with more than !
13 million cases diagnosed annually.
Here’s some helpful tips to make sure you’re
7 Wear a chapstick or lip balm with SPF in it
protected year-round.
One of every three cancers and apply it often. Many forget that your lips
diagnosed is a skin cancer, and up to ! are skin and can be damaged by the sun’s
65,161 people die every year from rays. Try Burt’s Bees Sun Protecting Lip
skin cancer. The incidence of 1 Find a body lotion with SPF in it and use it Balm SPF 8, $3.99 in drugstores.
every morning. This will help to make sure
melanoma continues to rise at a rate !
you’re covered (and moisturized) head to
faster than that of any of the seven
toe. We recommend Eucerin’s Dry Skin
8 Opt for your makeup brand’s SPF-infused
most common cancers. foundations and powders.
Therapy SPF 15 Everyday Protection Body
However, the incidence of skin !
cancer can be dramatically reduced
Lotion, only $7 at drugstores.
9 Wear tightly woven fabrics in darker colors,
through education, behavior 2 If the sun is out, wear your sunglasses. Not such as deep blues, blacks, and bright
only are the rays damaging to your eyes, colors, such as oranges and reds. These
modification, and early detection.
but squinting in the sunlight can lead to offer more protection, as UV rays can easily
Skin cancer is primarily a lifestyle
premature aging lines around your eyes. get through lighter clothing.
disease, which is why The Skin
No one wants that! !The biggest skin protection rule? Stay away
Cancer Foundation emphasizes
! 10
public awareness and education 3 Seek the shade, but be aware that from the tanning beds! The UV radiation
campaigns. sunlight bouncing off a reflective emitted by indoor tanning lamps is even
surface, such as the snow or ice, can more intense than natural light. Fake
Visit SkinCancer.org for more
reach you even when the sun can’t. tanning can lead to premature aging of the
information or to find a skin
skin and an increased risk of cancer.
physician near you. !
!
!

46. .""
SUN SAVER H
The Truth
About Skin
Cancer A Recap and Announcement:
1 Skin cancer is the most
common form of cancer in
The Road to Healthy Skin Tour
the United States. "
"
2 One in five Americans will Although skin cancer is the most common form to save lives.
develop skin cancer in the of cancer, it is also the most preventable. The We are excited to announce the 2012 Road to
course of a lifetime.
"
majority of skin cancers develop as a result of Healthy Skin Tour! A list of the upcoming tour
lifestyle choices, and can be highly treatable if stops will be available on SkinCancer.org/Tour
starting in January. You can also sign up for The
D
3 One person dies of detected early. Skin Cancer Foundation’s monthly e-newsletter
melanoma every hour. for Tour updates. At t
To help people across the country detect their
" skin cancer early enough, the Skin Cancer
She
4 The vast majority of
mar
melanoma are caused by Foundation has hosted their fourth annual Road "
ultraviolet radiation. to Healthy Skin Tour, sponsored by AVEENO and Tour Stats “I w
Rite Aid. Each year, the Skin Cancer Foundation Sep
"
5 Over the past 31 years, more travels the country and provides free, full-body On the 2011 Tour, we found the following my
people have had skin cancer
screenings for skin cancer and provides the latest suspicious markings: her
than all other cancers
skin care information to the public. She
combined. Melanoma 40
som
" This year, the tour made 81 stops in 25 different
6 Up to 90% of the visible states. Our dermatologists traveled 18,566 miles
Actinic Keratosis 1017
The
changes commonly attributed and screened 3,097 people. Over 1/3 of the
to aging are caused by the
Basal Cell Carcinoma 311 nod
people screened were found to have precancer or Afte
sun. cancer. Squamous Cell 103 Dian
" Carcinoma
8 A person’s risk for melanoma We would like to thank the 139 dermatologists "
2
doubles if he or she has had from around the country who volunteered their
more than five sunburns at time and expertise for the Skin Cancer
Se
any age. Foundation this year. Together, we have helped Per
" ear
9 Survivors of melanoma are
about nine times as likely as
AS
the general population to
Gr
develop a new melanoma. Skin
" incr
10 Indoor UV tanners are 74%
cha
more likely to develop
sign
melanoma than those who
Che
have never tanned indoors.
may
"
tran
blac
"

47. Helping you help your skin. SkinCancer.org
d to
our
our
The
Diana’s Story Be Proactive:
tter
At the age of 27, Diana Smith felt invincible. There is no such thing as a healthy
She had a steady job, a nice home, and just tan. The first signs of tanning are
married the love of her life. signs of the damage that UV rays have
done to your skin. If you’ve ever
“I was diagnosed with Stage III melanoma in
gotten a sunburn, you’ve already
September of 2006, just a few months after made it a priority to go for regular skin increased your chances of getting skin
wing my wedding.” She never realized the mole on checks and CT scans. cancer.
her stomach could have been a melanoma.
It has been four years since Diana was The survival rate for patients whose
She had no family history, and never thought
diagnosed, and she has had no signs of re- melanoma is detected early is 99%. If
something like that could happen to her.
occurrence. She encourages everyone to get
7 The cancer quickly spread to her lymph
the cancer advances, or the tumor
checked at least once a year. penetrates the skin, the survival rate
nodes, but Diana was not about to give up.
“I thank God, my husband, and my falls to 15%.
After 12 months of interferon treatment,
dermatologist for saving my life.” In addition to preventative measures,
Diana is cancer-free. She has since made
such as wearing sunscreen and
" staying in the shade, it is important to
"
do physical examinations.
Self-Examination: What to Look For
Performed regularly, self-examination can alert you to changes in your skin and aid in the Examine your skin head-to-toe every
early detection of skin cancer. But what should you look for? month. See your physician every year
for a professional skin exam. Physical
A Skin A Mole or A Spot or An Open exams are the best way to ensure that
Growth Birthmark Sore Sore you don’t become a statistic in the
Skin growths that Know your body. If you have a spot or Always be mindful of battle against skin cancer.
increase in size or Remember any moles, sore that continues to open sores, as they are an
change shape may be a birthmarks, beauty itch, hurt, crust, scab, easy way for bacteria to
sign of skin cancer. marks or brown spots erode, or bleed, there get into your body. If you
Check for growths that you have. If they change may be something have an open sore that
may appear pearly, color, increase in size or wrong. Always consult does not heal within
translucent, tan, brown, thickness, they change your dermatologist and three weeks, show your
black, or multicolored. texture or shape, or do your best to avoid dermatologist
" appear later in life, show scratching. immediately.
them to your doctor.
"
"

48. ! D
SkinCancer.org
2
The 2011 Skin Sense Awards Gala
!
This year’s Skin Sense Awards Gala has been attendance, the event helped to contribute more
arguably one of the most successful to date. towards the cause than the past two years
combined.
The event, which annually honors exceptional
achievement in skin health, including public Celebrity hosts for the evening, Katie Couric, Sam
education about sun protection and skin cancer Champion, weather anchor of ABC’s Good
prevention, was held on October 11, 2011 at The Morning America, and Jerry Penacoli, EXTRA
Plaza Hotel in New York City. The honorees this correspondent, helped The Skin Cancer
year included The Skin Cancer Foundation’s Foundation attract such a large audience. The
Photobiology Committee, Elliott Sigal, MD, PhD, hosts each spoke about personal experiences with
Chief Scientific Officer and President, Research skin cancer and announced the honorees. S
and Development Bristol-Myers Squibb and C
Also in attendance were Dianne Wiest, Julia
Melisse Shaban, CEO of StriVectin. s
Stiles, Daphne Oz, and many other celebrities.
All proceeds from the evening are put towards We would like to thank everyone who came out to a
The Skin Cancer Foundation’s public awareness the Skin Sense Awards Gala to show their support s
programs. With more than 400 people in o
for the cause.
Host Katie Couric with honoree d
Elliott Sigal, MD, PhD. t
! i
s
SUN S A V E R
c
The Skin Cancer Foundation e
149 Madison Avenue
S
Suite 901
c
New York, NY 10016
1
O
d
6
s
m
f
m
H
c
t
m
S
d
C
p
c
V
i
p

49.
Venture
Products,
LLC
News
Release

50. Contacts: Mike Cherenson Kurt Praschak
973.992-7800, x.104 973.992-7800, x.289
mcherenson@successcomgroup.com kpraschak@successcomgroup.com
ENHANCE YOUR CAMPSITE WITH
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– its foam, interlocking floor mats, infused with Microban® antimicrobial product protection.
Constructed of ultra-durable, EVA (Ethylene Vinyl Acetate) foam, Venture’s line of interlocking
flooring mats provides cushioned support that allows campers to play and relax in comfort.
“Whether you keep your camper in one place all season or travel across the country, Venture’s
floor mats are perfect for the campsite,” says camping enthusiast Kathleen Tower, of Union, NJ.
“We cover the entire front of our site with them. Not only do they look better, but they are much
more comfortable than the cement pads at our campground.”
The flooring is infused with Microban® antimicrobial protection during manufacture, to help inhibit
the growth of mold, mildew, and stain- and odor-causing microbes – an important consideration
outdoors, where even the smallest spill could attract the wrong kind of guests. Microban®
antimicrobial zinc technology is effective for the lifespan of the product – it cannot wear or be
washed off.
-more-

51. Venture Flooring 2/2
“Our foam flooring mats are a simple, cost-effective alternative to the patio mats and rugs
traditionally used at campsites,” says Steve Fischer of Venture Products. “Because the mats come
apart, they store easily. And thanks to their antimicrobial protection, they don’t get moldy in
storage during the off-season.”
Lightweight and expandable, Venture Products’ foam flooring can be installed in minutes, at a new
campsite. In addition, the flooring is water resistant, and contains no lead, paint or latex.
Venture’s foam flooring is available online at www.venture-products.com.
Microban® is a registered trademark of Microban Products Company.
About Venture Products, LLC
Established in 2004, Venture Products, LLC manufactures and markets an extensive lineup of mats and
flooring products, including fitness mats and flooring (ideal for use during yoga and Pilates training, or with
various types of exercise equipment), anti-fatigue flooring (perfect for home workshops and garages), and
children’s play mats, along with a range of peripheral products. Microban® antimicrobial technology is
incorporated into many of the company’s on-floor solutions and related offerings, which are available under
the brands Best-Step™, Funplay™, Organized by Design™, Safety 1st® and Shock Athletic™.
Headquartered in Fairfield, NJ, Venture Products also has business locations in California and Hong Kong.
Additional information on the company and its products is available by contacting info@venture-
products.com or by visiting www.venture-products.com.
###

52.
Villanova
University
Student
Feature
Story
Alumni
Feature
Story

53. Villanova Magazine
Villanova University 10/19/11 Edition 1, Volume 1
New Service Initiative for Philadelphia At a Glance
Senior helps to spread gift of communication to •••
Philadelphia high school students Britta Winans, executive
board member of Lambda Pi
Students at Villanova graduation percentage of Eta, heads an initiative to
University are known for their 98%, the class population teach underprivileged high
involvement both on and off typically decreases by about school students important
campus. Thanks to a number half from freshman year to communication skills and
of popular school-wide graduation due to students encourage college
service opportunities, such as dropping out. enrollment.
the St. Thomas of Villanova
Day of Service and hosting the Britta Winans, senior
largest student-run Special communication major and
Olympics Festival in the editor-in-chief of LPH’s
alumni newsletter, is
“I really think that as a member of [Lambda Pi
Eta], we have an obligation to help others
enhance their communication skills.”
country, the term “service” looking forward to the new
has become synonymous with initiative. “This is the first
“Villanovan.” real time these students are
realizing that college and a
This year, however, a new successful future aren’t out
service initiative has been of reach for them.”
formed. Lambda Pi Eta (LPH), into account. “We thought it
a national honor society for College recruiters will be was really important to teach
students studying visiting Germantown High the students about how to
communication, has created a School for the first time in conduct themselves in an
new service program in which November, which will give interview.” She has split up
its members travel to students the opportunity to the program into two parts:
Germantown High School in interview directly with the resume building and
West Philadelphia and hold schools. Assigned with the interview skills in the first
educational workshops for the task of devising a curriculum semester, to prepare for the
students. While Germantown for the academic workshops, college recruiters, and public
High School boasts a Britta made sure to take this speaking in the second
semester.

54. Britta has been involved on excellence within the think that as a member of
Villanova’s campus since she communication field, they LPH, we have an obligation to
transferred to the school in the also have dedicated help others enhance their
fall semester of 2009. She is themselves to service in the communication skills,” said
also a member of the Public community. This past year, Britta. LPH’s mission
Relations Student Society of Lambda Pi Eta has statement aims to promote
America (PRSSA), Villanova participated in a number of and encourage professional
Ambassadors, the Blue Key service opportunities development in
club, and a writer for the including Philabundance, a communication. By providing
Villanovan. hunger relief organization the current students with the
serving the Delaware Valley; vision of an academic future,
Because of her strong interest Back on My Feet, a nonprofit Britta hopes to encourage
in the communication field, organization promoting self- future classes at Germantown
she decided to become a sufficiency of those High School to continue their
member of Lambda Pi Eta. experiencing homelessness; education as well.
Since joining LPH, her passion and Food for Friends, an
has driven her to become organization donating food to Story by Kathleen Tower
more involved. In Spring homeless shelters. Photos provided by Britta Winans
2011, Britta was inducted as
the editor-in-chief of LPH’s As a member of the executive
alumni newsletter, the VCAN board, Britta is not required to
Connect. attend the workshops, but she
remains passionate about the
While LPH is an organization cause and chooses to
dedicated to academic participate anyway. “I really
Lambda Pi Eta executive board, from left to right: Christopher Spina, Kristen Barrow, Thomas
McHugh, Kate Colasurdo, Lauren Willis, Britta Winans, and Dr. Billie Murray, LPH faculty advisor.

55. VCAN CONNECT
Spring 2011 page 3
Alumni Spotlight: Derek Fiorenza ’08,
Philanthropist, Food For Friends
By Kathleen Tower, Junior Communication Major
A s a student at Villanova
University, Derek Fiorenza ’08 was
volunteer project if he would be
interested in donating food to homeless
shelters. The caterer agreed, igniting
incredibly involved on campus. Not his Food for Friends campaign.
only was he a member of Lambda Pi
Eta, the National Society of Collegiate Food for Friends is a program in which
Scholars and the Villanova football professional caterers and restaurants
team, he also found time to dedicate prepare meals to be served in homeless
shelters within the Philadelphia Derek Fiorenza ’08 began his own
to service and volunteer work. Being philanthropic organization shortly
actively involved in the community after graduating from Villanova.
was something that Fiorenza truly umbrella of United Charitable
colleges across the country to ask
valued and loved; however, he never Programs, Food for Friends has been
students to donate meals from their
imagined how great of an impact he an annual event since its inception –
meal plans to his cause. This bold
would eventually be able to make after initiative will help Food for Friends
graduating from Villanova. its second, 100 in its third and 2,000 at
develop into a nationwide presence.
its most recent event.
Besides his active involvement in Dr. Bryan Crable, Chair of the
campus life, Fiorenza also achieved Fiorenza explains, “[Food for Friends]
Department of Communication, recalls
academically and left a lasting is an initiative to give back, inspire
Fiorenza as a student, saying, “I will
impression on the Department of and assist those in need. I see it as an
always remember Derek as one of
Communication faculty. Dr. Qi Wang, opportunity to unite the community as
the most sincere and earnest students
one of his professors, remembers, “He a whole. If we help one community and
I’ve had the pleasure to meet. With
was overloading [on courses], an athlete one shelter at a time, then we can make a
everything that Derek has done to
and commuting, but his coursework difference.” Food for Friends currently
help his community, he deserves great
performance was not compromised. I serves 16 shelters in nine Pennsylvania
thanks.”
remember when I asked how he could counties, serving communities from
live such a busy life; he grinned and Philadelphia to Pittsburgh.
Fiorenza, however, does not believe
said that he still had plenty of time to
that he should get all of the credit.
serve.” Fiorenza is currently working to
He acknowledges the help of his
expand Food for Friends. Shelters in
family, friends and trust in God for his
During his senior year at Villanova, New Jersey, Maryland and Delaware
accomplishments. “It is not a singular
Fiorenza regularly served breakfast will soon be added to the organization’s
act, and I am thankful for everyone that
to underprivileged children in West donation list. Fiorenza, however, has
has been supportive,” he says. Through
Chester, Pa. This experience later plans to reach neighborhoods beyond
his commitment to service and strong
inspired Fiorenza to create Fiorenza’s the immediate area. Adapting an idea
faith, Fiorenza has been able to make
Food for Friends. He asked the caterer popular for fundraisers at Villanova,
his charitable dreams a reality.
involved with the West Chester Fiorenza plans to travel to different

56.
Washington
Sentinels
Football
Organization
Position
Paper
Email
Pitch

57.
Position
Paper
Washington
Sentinels
Nov.
21,
2011
Washington
Sentinels
Tackle
Domestic
Violence
Executive
Summary
Domestic
violence
is
any
assault,
battery,
or
criminal
threat
from
one
member
of
a
household
against
another
member
of
the
same
household.
Domestic
violence
does
not
always
come
in
the
form
of
physical
abuse.
Psychological
abuse,
threats,
and
the
forcing
of
sexual
acts
are
also
all
considered
domestic
violence.
Although
emotional
and
psychological
abuses
are
not
considered
criminal
behavior,
they
can
open
the
door
to
physical
abuse.
There
is
no
“typical”
abuser
or
victim
of
domestic
violence
–
it
can
happen
to
anyone.
In
the
wake
of
a
number
of
professional
athletes
coming
forward
as
both
abusers
and
victims,
the
Washington
Sentinels
Football
Organization
believes
that
it
is
necessary
to
reinforce
its
no-­‐tolerance
policy
toward
domestic
violence.
Domestic
Violence
Within
Professional
Sports
From
L.A.
Laker
Kobe
Bryant
to
figure
skater
Tonya
Harding,
a
surprising
number
of
professional
athletes
have
been
convicted
of
domestic
violence.
While
the
number
of
professional
athletes
who
become
abusers
is
not
disproportionate
from
the
general
population,
a
larger
focus
is
placed
on
professional
athletes.
An
athlete’s

58. career
places
his
or
her
life
in
the
public
eye.
As
such,
it
is
vital
that
an
athlete
understand
that
he
or
she
is
also
a
role
model
for
any
fans
of
his
or
her
team.
WWE
wrestler
“Stone
Cold”
Steve
Austin
assaulted
his
wife.
Football
player
Jim
Brown
threatened
to
kill
his
wife
and
vandalized
her
car.
Hockey
player
Sean
Burke
beat
his
wife.
Professional
athletes
must
realize
that,
whether
they
want
the
responsibility
or
not,
they
serve
as
role
models
for
future
generations.
Therefore,
it
is
crucial
that
they
set
a
positive
example.
Unfortunately,
even
in
the
public
eye,
professional
athletes
are
not
resistant
to
harmful
physical
domestic
abuse.
In
the
cases
of
football
player
O.J.
Simpson
and
WWE
wrestler
Chris
Benoit,
the
abuse
was
not
found
until
the
victim’s
death
came
as
a
result
of
the
domestic
violence.
The
most
infamous
cases
of
domestic
abuse
became
such
because
of
extreme
violence
such
as
this.
Threatened
and
actual
physical
violence
is
illegal.
Many
people
who
abuse
their
loved
ones
do
not
believe
that
some
of
their
actions
are
abusive
because
they
are
not
criminal
acts.
While
domestic
violence
is
most
often
thought
of
as
physical
abuse,
it
can
take
many
other
forms.
Verbal
threats,
forced
sexual
acts,
put-­‐downs,
and
even
social
restrictions
are
all
forms
of
abuse.
Although
non-­‐violent
acts
of
abuse
may
not
leave
physical
scars,
they
are
still
harmful
to
the
victim.
Both
violent
and
non-­‐violent
acts
of
abuse
can
damage
the
victim
emotionally,
mentally,
and
psychologically.
Domestic
Violence
Myths
Domestic
violence
is
very
commonly
misinterpreted.
There
are
many
myths
existing
in
our
society
regarding
domestic
violence,
its
abusers,
and
its
victims.
It
is

59. a
commonly
held
belief,
for
example,
that
domestic
violence
is
solely
a
situation
in
which
a
husband
physically
abuses
his
wife,
possibly
as
a
result
of
an
stress
or
some
other
factor.
An
abuser
may
be
a
husband,
boyfriend,
wife,
girlfriend,
fiance,
father,
or
mother.
The
violence
caused
by
an
abuser
affects
everyone.
40%
to
60%
of
men
who
abuse
women
also
abuse
children.
Anyone
can
be
a
victim.
In
attempting
to
understand
domestic
violence,
many
people
attribute
abuse
to
unrelated
factors.
Alcohol
use,
drug
use,
stress,
and
mental
illnesses
have
commonly
been
attributed
as
the
cause
of
domestic
violence.
In
reality,
these
traits
are
all
merely
excuses.
While
they
may
commonly
accompany
abuse,
domestic
violence
happens
when
an
abuser
has
learned
and
chooses
to
abuse.
One
might
ask
why
a
person
who
is
the
victim
of
domestic
violence
stays
in
an
abusive
relationship.
Not
leaving
the
relationship
does
not
mean
that
the
victim
wants
or
accepts
the
abuse.
It
may
simply
mean
the
victim
sees
no
way
out.
Whatever
the
case
may
be,
no
one
deserves
abuse.
The
only
real
reason
behind
domestic
violence
is
the
abuser.
Taking
Action
Against
Domestic
Violence
The
Washington
Sentinels
have
a
strict
no-­‐tolerance
policy
for
domestic
abusers.
As
a
part
of
each
individual
athlete’s
contract
with
the
Sentinels,
they
are
required
to
sign
a
domestic
violence
clause.
Any
athletes
who
have
been
convicted
of
domestic
violence
in
the
past
will
not
be
considered
for
placement
on
the
team.
Any
athletes
who
are
accused
of
domestic
violence
will
have
their
contracts
suspended