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ADOMA,[object Object],Intro to social media for business managers,[object Object],Presented by:,[object Object],Kathi Kruse,[object Object],Kruse Control Inc.,[object Object]
TONIGHT:,[object Object],[object Object]
Why Should I Be Interested?
What Platforms Work for Me?
How Do I Get Started Social Media?,[object Object]
Pay Per Click Advertising
Search Engine Optimization
Blogs
Consumer Review Sites
Mobile Apps,[object Object]
Search Engine Optimization,[object Object],Strategies and tactics to improve web pages so they gain a higher ranking in the search engines.,[object Object]
Dealership Blog,[object Object],[object Object]
Boosts SEO.,[object Object]
Location-Based Mobile Apps,[object Object],Social Networks where customers “check in” to your store, earn points & redeem coupons.,[object Object]
What is Social Media?,[object Object]
“96% of Internet Users under 30 are on a Social Network.”,[object Object],eMarketer,[object Object]
FACT:,[object Object],Ford spends 25% of their marketing budget on Social Media.,[object Object]
The “Explorer Live” Launch on Facebook was the 2nd highest traffic day EVER on Ford.com,[object Object]
Audi Facebook: Over 3 Million Fans  ,[object Object]
SHIFT HAPPENS.,[object Object]
OK.,[object Object],So What?,[object Object]
Social Networking,[object Object],Building relationships online to enhance your career and support your position as a Business Manager.,[object Object]
Technology has fueled our reach.,[object Object],INTERCONNECTIVITY,[object Object]
We are moving into an era of ,[object Object],TRANSPARENCY,[object Object]
What platforms work best  for me?,[object Object]
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Ok, sure. But how does Social Media improve my career?,[object Object]
Intro to Social Media for Auto Dealership Business Managers May 2011
Social Media is one big relationship fueled by conversation.,[object Object]
Leverage Social Media relationships to improve your career & your office.,[object Object]
Do What You’ve Always Done:,[object Object],Use Technology to make your job easier.,[object Object]
8 Reasons Why You Should Be Using LinkedIn,[object Object]
#1: Reconnect with former ,[object Object],      co-workers & business associates.,[object Object]
#2: Hire your next great employee,[object Object]
#3: In between jobs?,[object Object],     Your Network is your Headhunter.,[object Object]
#4: Manage your Personal ,[object Object],(Professional) Search Results.,[object Object]
#5: Research the competition:,[object Object],      Best Practices. ,[object Object]
#6: Obtain background information.,[object Object]
#7: Share your expertise ,[object Object],      with LinkedIn Answers.,[object Object]
#8: Build stronger relationships.,[object Object]
How do I get started?,[object Object]
Building Your ,[object Object],100% LinkedIn Profile,[object Object], Photo,[object Object], Executive Summary,[object Object], Skill Set,[object Object], Education,[object Object], 3 Recent Positions,[object Object], 3 Recommendations,[object Object]
LinkedIn New Users Guide,[object Object],http://learn.linkedin.com/new-users,[object Object]

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Intro to Social Media for Auto Dealership Business Managers May 2011