6. Study: Why Aren’t You Using Social Media?
Root Cause: Lack of Formalized Training
Kathi Kruse
krusecontrolinc.com
@kathikruse
7. Consideration
Stage
See
Think
Do
Audience
People who buy and service cars.
People who
buy/service cars &
are thinking they
need to.
People who
buy/service
cars, think
they need to
& are ready to
buy right
now.
Kathi Kruse
krusecontrolinc.com
@kathikruse
8. 10 Killer Tips to Master
Social Selling
Kathi Kruse
krusecontrolinc.com
@kathikruse
14. 4. Solid Content Strategy
(What you’re going to post, tweet, write about)
Kathi Kruse
krusecontrolinc.com
@kathikruse
15. What is
Content Strategy?
Your mindset, culture & approach to
delivering your customer’s information
needs in all the places they’re searching
for it, across each stage of the buying
process.
Kathi Kruse
krusecontrolinc.com
@kathikruse
19. Awesome Tools to Save Time & Money
PostPlanner Promo Code: KRUSECONTROL
Kathi Kruse
krusecontrolinc.com
@kathikruse
20. 5. Develop Your Personal Brand
Who are YOU?
(Why Buy from YOU)
Kathi Kruse
krusecontrolinc.com
@kathikruse
21. Who is My Customer?
Kathi Kruse
krusecontrolinc.com
@kathikruse
22. What are My Goals?
Kathi Kruse
krusecontrolinc.com
@kathikruse
23. 6. Promotion Strategy
(How you’re going to continually increase your fan base)
Kathi Kruse
krusecontrolinc.com
@kathikruse
24. 5 Tips to Grow
Your Network:
1.
2.
3.
4.
5.
Create posts that inspire people to share.
Advertise on Facebook
Add Social Plugins to Blog/Website
Email signature
Business card QR Code
Kathi Kruse
krusecontrolinc.com
@kathikruse
27. Know the #Fail
•
•
•
•
•
•
Only Tweeting a URL
Only # of followers matters
Broadcasting
Facebook ->Twitter & vice versa
Lack of conversation
Auto Responders
Kathi Kruse
krusecontrolinc.com
@kathikruse
30. Every Sale Starts with a Conversation
Listen Ask Questions Support
Build Relationship Foster Leads & Sales
Kathi Kruse
krusecontrolinc.com
@kathikruse
42. Characteristics of
Successful Blog
• Catchy Headlines
• 250 to 500+ Words
• High-Quality Optimized Content
• Frequent Updates
• Relevant Image/Videos
• Staff Participation (Crowdsource)
• Comments
• Contact Form
Kathi Kruse
krusecontrolinc.com
@kathikruse
43. What Do We
Write About?
(Content Strategy)
•
•
•
•
•
•
•
•
Customer FAQs
Spotlight Local Happenings
Employee Milestones
Legacy Stories
Dealership Causes
Video Blog
Customer Reviews
Inventory
Kathi Kruse
krusecontrolinc.com
@kathikruse
44. Once Your Post
is Published
•
•
•
•
•
•
Syndicate on Social Media
Social Bookmarking
Seek out & Comment on Other Blogs
Share Your Post with Target Customers
Email RSS Feed & Newsletters
Convert Posts to eBook
Kathi Kruse
krusecontrolinc.com
@kathikruse
45. Convert “See” & “Think”
Customer with Content
“See”
“Think”
“If a potential customer has read 30+ pieces
of your OWN content, you have an 80%
better chance of closing the sale.”
Marcus Sheridan
TheSalesLion.com
Kathi Kruse
krusecontrolinc.com
@kathikruse
48. Did You Meet Your Goals?
Measurement is about more than just results.
It must tie back to your objectives.
Kathi Kruse
krusecontrolinc.com
@kathikruse
49. “See”
“Think”
“Do”
10 Best Practices to Drive
Leads & Sales
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Cultivate a Presence Starring YOU!
Design Reflects Who You Are
Customer-Centric Marketing
Solid Content Strategy
Define Your Personal Brand
Promotion Strategy
Engagement Strategy
Conversion Strategy
Blog for Business
Measure & Analyze
Kathi Kruse
krusecontrolinc.com
@kathikruse