This document discusses methods for communicating the National Film & Sound Archive's collection to a web audience. It outlines traditional methods like presentations to staff and conferences that reach a limited number of people. It argues new methods are needed for broader audience reach, relevance, and accessibility given available online tools. The document describes holding workshops to train curators in blogging and social media. It provides guidance on writing for the web, including using an engaging tone for younger audiences and providing historical and professional context.

1. Communicating our collection to a web audience Kate Stone Manager, NFSA Online National Film & Sound Archive Kate.stone@nfsa.gov.au | @kate__stone

2. Our traditional methods … in order of how often we do it (and how many we reach) …

3. Traditional methods Presentation to management (12) (we seem to spend more time and energy reporting what we know back to management rather than outside)

4. Traditional methods Presentation to management (12) Presentation to staff (200)

5. Traditional methods Presentation to management (12) Presentation to all staff (200) Presentation to invited peers or guests on site (50)

6. Traditional methods Presentation to management (12) Presentation to all staff (200) Presentation to invited peers or guests on site (50) Presentation at a conference of peers (~100)

7. Traditional methods Presentation to management (12) Presentation to all staff (200) Presentation to invited peers or guests on site (50) Presentation at a conference of peers (~100) NFSA Journal article (~100-200)

8. WHY LEARN NEW METHODS?

9. WHY LEARN NEW METHODS? Audience reach

10. WHY LEARN NEW METHODS? Audience reach Relevance

11. WHY LEARN NEW METHODS? Audience reach Relevance Accessibility

12. WHY LEARN NEW METHODS? Audience reach Relevance Accessibility New tools available – we’d be stupid not to use them!

14. HOW?

15. Workshops for non natives Curatorial Blogging Social media Held in all offices – Sydney Canberra Melbourne - in groups of 6-10 Plus 1:1, lots of editing Time consuming Rewarding!

25. How one project got us started

31. Facebook

33. Curatorial writing workshops F or writing about the collection on our corporate website, on australianscreen or in fact anywhere Curator’s Guide – how to describe titles, what different spaces are for, check list We combined face to face workshops with plenty of documentation

35. Guide to curating for the web - tone Write for a bright 15 year old. This website has a broad (and young) audience. Make a number of succinct observations rather than a lengthy essay on one perspective. Web readers scan & prefer bites of information. If you use academic concepts, do so in a way that facilitates understanding. Share your response to and enjoyment of the material you are writing about.

36. Share your response to and enjoyment of the material you are writing about. Telling curators to make it personal! This is a tricky one.

37. Guide to curating - context WEB CONTEXT – Search our site and the internet for related content before writing. Cross reference. Maintain an international perspective - 30% of our web visitors are overseas.

38. Guide to curating - context AUDIENCE CONTEXT How and where might the original audience have seen it? what else was on TV or in cinemas? Describe it’s first release, its critical and popular responses and social/political context of the time that might be relevant to the work. Older/more obscure titles – where is it held? Still accessible? If not a theatrical/tv audience then who & where? Why was it made?

39. Guide to curating - context PROFESSIONAL CONTEXT Contextualise the work in the professional development of the creator/s career Observe technical and craft achievements and give credit where appropriate to others Note anything significant about financing/industry context.

43. Story 3: Patineur Grotesque Links-domains ▼ http://getclicky.com/stats/visitors