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Google+
         By
     Kathy Long

   Kat & Mouse Co.
 www.katandmouse.com
What were they thinking?
 955,000,000 Facebook users
2.8 billion searches in Google
for local businesses each
month.

That’s 93 million per day.

That’s 93 million looking to
buy.
What were they
  thinking?
Before
After




Google+ Local pages are being integrated to
Google Search, Google Maps, and Google
Mobile.
Find local recommendations from your
                circles
Integrated tools with
   more to come!
Build out your personal Google+ profile and begin forming
connections via Google+ circles in order to develop your
individual authority beyond your Google+ Page and
Google+ Local page.
Get in the habit of posting updates and connecting with
followers on your Google+ Page.
Encourage customers at your local business to leave
reviews on your new Google+ Local page, although they’ll
need to have active Google accounts to leave feedback.
Email all of your newsletter subscribers who signed up with
Gmail accounts and ask that they “+1” your Google+
properties and leave reviews on your pages.
Use a phone number in your Google+
Local listing that contains the area code of
the city you’re in, as proximity is a major
factor used in the local ranking algorithms.
Minimize keyword usage in your business
title, as extra words here can result in data
center mismatches between your business
name and keyword-optimized title.
Use your “Contact” or “Location” page in
the “Website” field, as these particular
landing pages tend to have stronger
geographic signals.
Incorporate target keywords into the
“Description” and “Category” fields of your
listing, while still clearly articulating your
business’s objective for readers.
Upload as many pictures as possible in
order to make your profile as appealing as
possible to new visitors.
• Get a page
• Get in as many circles as possible
  – Put in signature, on business card, above fold
    on website
• Stuff page with keywords
• Get a +1 button
Author
http://adwords.blogspot.com/2011/11/get-
closer-to-your-customers-
with.html?t=1320691184

http://www.google.com/+/business/

http://www.google.com/+/business/promote
.html
"From my perspective, Google+
is to Facebook and Twitter what
Macintosh is to Windows: better,
but fewer people use it, and the
pundits prophesy that it will fail.”
   Guy Kawasaki
Kat & Mouse
        Please connect with me
            www.katandmouse.com
       anonymouse@katandmouse.com
                  408-694-3706
      www.facebook.com/katandmouseo
             Twitter: @katndmouse
              LinkedIn - Kathy Long
          LinkedIn: Join Local BizBuzz Group
http://www.linkedin.com/groups/Local-BizBuzz-3215677


        To your success!
I’ve not gotten a dime back from
                    my marketing dollars in 25 years
                   until now. I signed 5 new clients in      My business has
 Need                 the 5 days since we went live.
                                Thank you.
                                                           improved 17-fold since
                                                          we started working with
                                                          you and Kathryn! Thank
 help?                      Tom Sokat, Attorney
                                                                   you!
                                                               Dr. Katie Griffin

   Kat & Mouse takes you to the next level:
• Website & Google Places optimization to get Google to take note

• Link building to move your site above the competition

• Social Media marketing – Custom landing pages, engagement,
  website integration to get people singing your praises

• Mobile Marketing to capture the crowd on the street in the new
  internet

• Monthly monitoring and improvements to keep you on top

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Google+ - It's where you need to be

  • 1. Google+ By Kathy Long Kat & Mouse Co. www.katandmouse.com
  • 2. What were they thinking? 955,000,000 Facebook users
  • 3.
  • 4.
  • 5. 2.8 billion searches in Google for local businesses each month. That’s 93 million per day. That’s 93 million looking to buy.
  • 6. What were they thinking?
  • 8. After Google+ Local pages are being integrated to Google Search, Google Maps, and Google Mobile.
  • 9. Find local recommendations from your circles
  • 10. Integrated tools with more to come!
  • 11.
  • 12.
  • 13. Build out your personal Google+ profile and begin forming connections via Google+ circles in order to develop your individual authority beyond your Google+ Page and Google+ Local page. Get in the habit of posting updates and connecting with followers on your Google+ Page. Encourage customers at your local business to leave reviews on your new Google+ Local page, although they’ll need to have active Google accounts to leave feedback. Email all of your newsletter subscribers who signed up with Gmail accounts and ask that they “+1” your Google+ properties and leave reviews on your pages.
  • 14. Use a phone number in your Google+ Local listing that contains the area code of the city you’re in, as proximity is a major factor used in the local ranking algorithms. Minimize keyword usage in your business title, as extra words here can result in data center mismatches between your business name and keyword-optimized title. Use your “Contact” or “Location” page in the “Website” field, as these particular landing pages tend to have stronger geographic signals. Incorporate target keywords into the “Description” and “Category” fields of your listing, while still clearly articulating your business’s objective for readers. Upload as many pictures as possible in order to make your profile as appealing as possible to new visitors.
  • 15. • Get a page • Get in as many circles as possible – Put in signature, on business card, above fold on website • Stuff page with keywords • Get a +1 button
  • 17. "From my perspective, Google+ is to Facebook and Twitter what Macintosh is to Windows: better, but fewer people use it, and the pundits prophesy that it will fail.” Guy Kawasaki
  • 18. Kat & Mouse Please connect with me www.katandmouse.com anonymouse@katandmouse.com 408-694-3706 www.facebook.com/katandmouseo Twitter: @katndmouse LinkedIn - Kathy Long LinkedIn: Join Local BizBuzz Group http://www.linkedin.com/groups/Local-BizBuzz-3215677 To your success!
  • 19. I’ve not gotten a dime back from my marketing dollars in 25 years until now. I signed 5 new clients in My business has Need the 5 days since we went live. Thank you. improved 17-fold since we started working with you and Kathryn! Thank help? Tom Sokat, Attorney you! Dr. Katie Griffin Kat & Mouse takes you to the next level: • Website & Google Places optimization to get Google to take note • Link building to move your site above the competition • Social Media marketing – Custom landing pages, engagement, website integration to get people singing your praises • Mobile Marketing to capture the crowd on the street in the new internet • Monthly monitoring and improvements to keep you on top