12. Belief;
1 You need a great idea
to start a business
13. “There are two types of startup ideas: those
that grow organically out of your own life,
and those that you decide, from afar, are
going to be necessary to some class of
users other than you.”
- Paul Graham
14. The first idea of
Flowdock:
Time tracking software
for the enterprise
22. Planning is useful but no plan
survives the first customer.
Business Plan:
Executive
Summary
+
There are no facts Financials
inside the building. sheet
+
Go outside! Business Model Powerpoint
Canvas Deck
23. Belief;
3 You need to know a lot
about your business
36. Traditional Product Development:
The Waterfall
Requirements
Specification
Problem: known Design
Solution: known Implementation
Verification
Maintenance
37. Lean Startup Product Development
Customer Development
Hypotheses Problem: unknown Data
Experiments Feedback
Solution: unknown
Insights Insights
Plan Do Release
Iterate
42. 2010
2 guys employed full-time
Well known brand
Profitable
Advertising, Events, Consulting,
Product
43. What Do You Need?
People.
It’s easier with co-founders.
Find something you’re passionate
about. Mostly forget money.
Start something.
Figure it out as you go.
44. People.
Choosing a co-founder is more
like choosing a wife / husband.
It’s nice to have complimentary
skills but the relationship is more
important.
45. Start.
Start something or join a startup.
As a student you have advantages:
Spare time, low costs of living,
minimal commitments and no-one
cares if you fail
46. Mark Zuckerberg didn’t try to
start a company when he wrote
the first version of Facebook.
Apple was just a project when
Steve Wozniak started
working on the first model.
48. Meet with founders / go to events
ArcticEvenings (Nordics)
www.arcticstartup.com/arctic-evenings
More Nordic events: www.arcticindex.com/events
Aalto Entrepreneurship Society (Helsinki)
www.aaltoes.com
BoostTurku (Turku)
www.boostturku.com
Open Coffee (World-wide)
Google: open coffee
Local events, industry conferences
49. Finland probably is not the
forerunner about in anything.
(And anyway, it’s useless to lie in self-excellence)
Follow and learn from others
outside your friends, school,
country, industry...
50. Talent, skill or taste has nothing to
do with nationality, heritage,
history or anything.
It’s an individual or an
organizational attribute.
You can act like Apple even you
can’t be Apple.
51. “The quality of any collaborative
creative endeavor tends to
approach the level of taste of
whoever is in charge.”
- John Gruber
52. Taste is crucial for
makers & directors.
Taste is not a matter of an opinion,
but a sense of sophistication.
People who make new things need to
practice taste and recognize beauty
when they see it.
53. Taste comes from appreciation
from the things you make.
When you appreciate things you will always try to
further your skills, taste and protect the best.
It’s not about being a snob, but rather developing
a sense of what’s great and still be able to enjoy
simple things.
