Why we need to rethink systems thinking in Enterprise 2.0 and Social Business.

6. Enterprise Microblogging

7. 12/12/11 Enterprise Microblogging Research @ USYD Business School

9. Two examples (translated from German) 12/12/11 Enterprise Microblogging Research @ USYD Business School Blog post #1 “ Connection problem with #ALE is solved. But there is another problem emerging: The configuration of … @jkl can you please handle that? Btw, we should prepare a support offer for #OJO. There is demand for support from them right now. ” Blog Post #2 “ WuLa-platform is #Live! Great @ejc @lue @esa Need to send out support offer. #Essa is next topic We get a reference release from #HAS @oha how do I do that? ” Update task Notify of emerging problems Delegate To Do Social Feedback To Do Update event Ask how-to questions Genre codes

10. (1) Communardo Genres  Individual focus: why does someone post on the platform? 12/12/11 Enterprise Microblogging Research @ USYD Business School

11. (2) IREKO Genre distribution Enterprise Microblogging Research @ USYD Business School 12/12/11

12. Comparison between cases (1) and (2): what is microblogging?  striking differences Enterprise Microblogging Research @ USYD Business School 12/12/11

13. (3) Capgemini Genre Repertoire Enterprise Microblogging Research @ USYD Business School Genre Repertoire Information sharing (12.0%) Post links & references Notify of upcoming events Others (8.2%) Provide social feedback Self Marketing | Note To do Opinion & Clarification (44.3%) Ask for opinion | Voice opinion Ask for clarification | Provide clarification Problem solving & support (18.8%) Ask for solution (how-to) | Provide solution Ask for resources | Provide resources Updates & notifications (16.7%) Ask for status update | Provide status update Ask for task update | Provide task update 12/12/11

14. Microblogging as contextual practice Enterprise Microblogging Research @ USYD Business School Twitter Capgemini Communardo IREKO 12/12/11

15. IT management is modelled on the basis of traditional systems thinking A System is in state A: e.g. “as-is process” e.g. ERP Messiness of the everyday world Appropriation, “unfaithful use” Does it work ? B Change management B Intended systems state B e.g. “to-be” process” Intervention Systems implementation & Rollout. ! B*

18. Complex Adaptive Systems 12/12/11 Enterprise Microblogging Research @ USYD Business School A B ? C X D Y

19. Complex Adaptive Systems 12/12/11 Enterprise Microblogging Research @ USYD Business School A B C ? X Co-evolution of organisational system and technology Safe-to-fail experiments E Z

21. E2.0 Project initiative: team and activities 12/12/11 Enterprise Microblogging Research @ USYD Business School Dr. Kai Riemer University of Sydney Dr. Paul Scifleet University of Sydney Dr. Alexander Richter Bundeswehr Uni Munich, Germany Group of Eight International Linkage Grant: Consortium Building w/ Munich Sydney University Business School Strategic Research Initiative Grant: Organisation of E2.0 Symposium Yammer Inc Research Assistance Grant: Yammer Data Analysis 1 PhD student early stages, 1 more prospective So far 4 short student theses on EMB topics One more currently ongoing.