LinkedIn Maximize your impact presented to St Paul Firestorm
Social Media for Builders and Contractors
1. Social
Media
One Key to
Success
Presented by Karen Emanuelson www.ReciprocateLLC.com
2. My Story
Karen Emanuelson
– 30+ years of marketing experience
– Own Reciprocate LLC, a Marketing Solutions Firm
• Develop and Implement Traditional and Online Marketing
Strategies
• Provide Custom Social Media Training
• Partner with Industry, Technical and Skilled Specialists
– Web Developers SEO
– Videographers Social Media Managers
– Free newsletters with online marketing updates and tips
www.ReciprocateLLC.com
3. Website
SEM Keywords
Online PR SEO
Online and
Mobile
Marketing
Review Social
Sites Media
Directory Email
Listings Marketing
Blogging
www.ReciprocateLLC.com
8. Social media is
a means to an end,
not an end itself
www.ReciprocateLLC.com
9. How will you deliver your message?
www.ReciprocateLLC.com
10. 4 to compare
• Professional, B2B • Casual, some B2B
• Individual AND Company profiles • Business page
• Include professional headshot • Add Friends; “Like” businesses
• Connect to known individuals • More conversational
• Update status – strictly business
• Casual, 140 characters, B2B • Casual, some B2B
• Individual OR Company profile • Subscribe to “channels”
• Tweets are broadcasts • Comment & share videos
• Can send Direct Messages • #2 search engine after Google
• Good platform for sharing links & “listening”
www.ReciprocateLLC.com
13. Pinterest Stats
• 3rd most popular social network
- behind Facebook and Twitter
• Largest demographic:
women 25-44
• Top interests in the U.S.:
crafts, gifts, hobbies/leisure, interior design,
fashion designers/collections
www.ReciprocateLLC.com
14. There is one
“MUST”
social media network
for every business
www.ReciprocateLLC.com
19. Mobile and Social Media
By 2013,
As of September 2012, 85%
more consumers will access
70%
of American adults have a
the web from mobile
of daily mobile internet
cell phone and desktop ora
devices than 45% have
users use social media
smartphone.
laptop computers
www.ReciprocateLLC.com
21. 4 ways to use social media
1. Brand building
to enhance reach and reputation
2. Networking and relationship-building
with potential clients, current clients, colleagues
3. Showcase your work
4. Outreach to and interaction
with the public i.e. local residents affected by projects
www.ReciprocateLLC.com
22. Social Media in the Construction Industry
% of construction and landscape
design offices using social media
17%
The Society for Marketing Professional Services , August 2011 study
www.ReciprocateLLC.com
24. Most social media networks are “free”
• Time
– Initial research
– Setting up profiles
– Ongoing updates
• Effort
– Creative, informational updates
• Commitment
– Ongoing, not one time
www.ReciprocateLLC.com
25. Do you need an Online Marketing Specialist?
• Knowing what NOT to do saves time and money
• Help integrate social media into your comprehensive
marketing plan
• Develop an Internet Marketing Strategy using best practices
• Leverage the power of online marketing
• Social Media – Mobile – Email – Paid Advertising
• Properly set up and optimize profiles
• Mistakes can be tragic
• Keep up to date on constant changes
www.ReciprocateLLC.com
26. What to expect
Red Flags
• Talk in gibberish or use lots of buzz words
• Guarantees
– Results
– Google Ranking
– Number of connections or followers
especially if they are within a short period of time
• Instant quote before listening
www.ReciprocateLLC.com
27. Key Takeaways
• The Importance of Keywords and Search
• How to find your “Sweet Spot” and the best social network
• Compared networks
• THE one best social network for everyone
• QR codes and mobile’s impact on social media
• 4 ways to use social media
• The cost of “free”
• Social media “expert” red flags
www.ReciprocateLLC.com
