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Wednesday Webinar:
Creating and Managing
Marketing Campaigns
t: @Kapost
Join the conversation #WedWebinar
Please type any questions in the chat during the webinar
Agenda
1. What is a campaign?
2. How do I create campaign types and
custom fields?
3. How do I know what content types are
best suited for a campaign?
4. How do I use tasks for my campaigns?
5. How do I know how my campaign
performed?
6. Q + A
#WedWebinar
#WedWebinar
What is a campaign?
#WedWebinar
What is a campaign?
• What is your theme/goal/event?
• Will you be creating various content assets to
support this theme/goal/event?
• Is this campaign ongoing, over time?
#WedWebinar
How do I create campaign types
and custom fields?
#WedWebinar
How do I create campaign types
and custom fields?
#WedWebinar
How do I know what content types
are best suited for a campaign?
#WedWebinar
How do I use tasks for my
campaigns?
•  What are my action items for this
campaign that are not content
related?
•  What deadlines exist for this
campaign that do not revolve
around content?
#WedWebinar
How do I know how my campaigns
performed?
#WedWebinar
Kapost Marketing Team: Best Practices
• Every asset associated with min. of 1
campaign
• Min of 4 content types per campaign
• Monthly/Quarterly Campaign planning
• Arbitrary tasks associated with Campaigns
• Campaign Owners- Not Content Producers
• Use of Attachments ie. Media Kit, Style Guide
Q + A
#WedWebinar

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Creating and Managing Marketing Campaigns Inside Kapost (June 26, 2013)

  • 1. Wednesday Webinar: Creating and Managing Marketing Campaigns t: @Kapost Join the conversation #WedWebinar Please type any questions in the chat during the webinar
  • 2. Agenda 1. What is a campaign? 2. How do I create campaign types and custom fields? 3. How do I know what content types are best suited for a campaign? 4. How do I use tasks for my campaigns? 5. How do I know how my campaign performed? 6. Q + A #WedWebinar
  • 4. #WedWebinar What is a campaign? • What is your theme/goal/event? • Will you be creating various content assets to support this theme/goal/event? • Is this campaign ongoing, over time?
  • 5. #WedWebinar How do I create campaign types and custom fields?
  • 6. #WedWebinar How do I create campaign types and custom fields?
  • 7. #WedWebinar How do I know what content types are best suited for a campaign?
  • 8. #WedWebinar How do I use tasks for my campaigns? •  What are my action items for this campaign that are not content related? •  What deadlines exist for this campaign that do not revolve around content?
  • 9. #WedWebinar How do I know how my campaigns performed?
  • 10. #WedWebinar Kapost Marketing Team: Best Practices • Every asset associated with min. of 1 campaign • Min of 4 content types per campaign • Monthly/Quarterly Campaign planning • Arbitrary tasks associated with Campaigns • Campaign Owners- Not Content Producers • Use of Attachments ie. Media Kit, Style Guide